Celebrities came out to celebrate the Grand Opening of the newly remodeled GUESS Soho flagship store located at 537 Broadway. The event was in collaboration with Marie Claire Magazine and hosted by Michelle Trachtenberg (and oh my god, she looked flawless).
A portion of the night’s shopping proceeds benefititng Oxfam America, an organization created to help end poverty, disaster conflict and dangerous climate control worldwide. And to help the event’s guests help support Oxfam, a $5 donation to this great charity organization allowed each guest to receive 20% off purchases
The store itself was quite beautiful; bright, amazingly spacious (I think the store is the length from Broadway to Mercer) whose walls featured almost billboard-sized photos of their models and ads all of which were hightlighted by track lighting. There was also exposed brick walls, extremely high ceilings and plexiglass displays all around the store which featured Guess’s footwear, bags and accessories
And speaking of Guess’s products, the clothing was the usual youthful and on trend
The jeans in the above photo for example are very hot and not at all bad at $105. I especially love the intricate embroidery. I also fell in love with the antique gold Gladiator Sandal. I didn’t find out how much it was but I’m sure my bank account will be an expert on the cost very soon
Anyway, on to the celebs and there were quite a few but then again it is Guess. See below for the celebrity attendees
Lydia Hearst-Shaw (showing off her BYSOG Clutch)
Amber Rose (Kanye West’s on-and-off girlfriend)
Heather Tom (Bold & Beautiful)
Paula Garces (Maria from the Harold & Kumar movies)
Phillip Bloch (Celeb stylist & TV Correspondent)
Selita Ebanks (Victoria Secrets)
Kelly Bensimon (Real Housewives of New York)
Nole Marin (who was looking quite slender)
There were other celebs that I missed including Designer Marc Bouwer, Alexandra Richards, Kim Stolz (Americas Next Top Model), etc. Also on hand were Harriet Sustarsit – Sr.VP Guess, David Chiovetti – VP Stores Guess and Susan Placemann of Marie Claire
The event was fun, fun and oh yeah, fun. The crowd not doing shopped and donated but a few lost themselves in the Guess atmosphere but all for a great cause
And of course I couldn’t leave without a giftbag and here it is
2 comments
It was a good time and happily, not frenzied at all. The PR agency had it all very much under control
looked like a good lime.