Michael B. Jordan Inspires Bacardi’s The King Cuatro Cocktail

He may not play the King in Black Panther but Michael B. Jordan certainly inspires the title. In honor of this year’s Academy Awards and Black Panther’s seven Oscar nominations, we present The King Cuatro cocktail from made with Bacardi Añejo Cuatro Rum. The rum cocktail was inspired by the Hollywood heartthrob who has captured our hearts (and our daydreams).

Michael B. Jordan at the BACARDI Mixology Lab on February 13, 2019, in New York City. (Photo by Craig Barritt/Getty Images for BACARDI rum)

The King Cuatro made its debut the Lower East Side’s newest rum bar, Las’ Lap. Just in time to celebrate with Black Panther, the first ever Superhero movie to get a Best Picture Oscar nod. Many may not know this but Michael is a huge rum fan. Like many, he grew up with his grandmother’s famous rum cakes made exclusively with Bacardi rum.  It’s only fitting that his signature cocktail contains Bacardi Añejo Cuatro. This premium rum is aged four years under the Caribbean sun with delicious notes of honey, vanilla and oak spices.

The King Cuatro will be available exclusively on the Las’ Lap cocktail menu until March 14th. You can either visit Las’ Lap, to enjoy this delicious concoction or check out the recipe below to recreate it at home. Get better acquainted with The King Cuatro cocktail below.

THE KING CUATRO

1.5 parts Bacardi Añejo Cuatro
0.75 part Fresh Lemon Juice
0.5 part St. Germain Elderflower Liqueur
0.25 part Honey
2 Blackberries
Martini & Rossi Prosecco
Muddle blackberries in a tin, and pour all cocktail ingredients in. Shake and strain into coupe glass. Top with Martini & Rossi Prosecco and garnish with a Blackberry-speared purple orchid.

Will you be watching the Academy Awards this Sunday? Are you ready to experience the regal The King Cuatro cocktail? Here’s to Black Panther winning most, if not all of their nominated categories.

Nail Salon

Ohio Spa Owner Under Fire For Naming Nail Salon ‘Inappropriately’

Jobs. A necessary evil. That is, of course, unless your job doesn’t feel like day-to-day toil. A poll taken in 2016 referred to Millennials as the job hopping generation, with six in 10 open to a new job at any given time. This is a greater number than any previous generation.

While that fact has drawn criticism from older generations, younger people are much more likely not to suffer through doing a job they hate. A concept that doesn’t compute to certain mindsets. A way to avoid disliking your job is to start your own business. Sure, it’s tough at first, but you’re ultimately in charge of what happens, for good or for ill. Plus, you get to name your own business.

Ohio resident Dawn Moon is a new business owner. The licensed cosmetologist recently opened her nail salon and spa that has since caused quite the scene. The value of on-site signage is equal to 24 full-page newspaper ads each year. For Moon, this wasn’t enough, so she took her marketing acumen and opened Pandora’s Box by officially naming her nail salon Hand Jobs Nails & Spa.

So many reactions. Outrage. Offense. Laughs. Viral marketing. Her spa, in just a few days, is on the map internationally.

“You don’t want something that they can’t remember or that they can’t pronounce or say. In less than a week, I think the whole country knows about us. You can’t pay for that kind of advertising,” she explained.

Phenomenally clever. She goes on to defend the name because it’s literally the establishment’s job to work on hands. Still, some residents of the town are outraged over the name and have appealed to the zoning board to force Moon to change the name of her spa. She’s prepared to fight it tooth-and-nail.

“If you go in and get your nose done, it’s called a nose job right? Well you come in and get your hands done it’s a hand job!” she argues.

She’s certainly not wrong and whichever way the verdict turns out, she already got enough free marketing out of it for the whole ordeal to be worth it. The spa has reportedly received more compliments and jokes about it than ire, but it only takes one “I want to talk to a manager!” type to get the authorities involved.

The decision of whether Hand Jobs Nails & Spa remains named thusly is forthcoming and if they’re told to change the name, appeals will be filed and it’ll be taken to court, reports say.

Some 99% of marketers swear by the unique value of trade show exhibits that aren’t found in traditional marketing mediums. We might suggest they take a lesson from Dawn Moon and harness the unique advantage of knowing the viral content market and thoroughly exploiting the attention span of the internet and the collective reach of a little PG-13 humor.

Now, who’s ready for a manicure?