Steve Madden Spring 2010 Press Preview

On October 27th, Steve Madden increased my love of fabulous shoes by inviting me to their Spring 2010 Preview – oh my poor bank account! This spring, I will literally be the woman who lives in her shoes. Steve Madden makes some of my favorite shoe brands such as Betsey Johnson, Candie’s, Elizabeth & James and of course his own brand. The collection were of course grouped into their three tiers – Steven by Steve Madden, Madden Girl and Steve Madden. And of course I found favorites in all three.

Let’s start with Steven by Steve Madden – the top tier line from Steve Madden and my weakness (it’s from this line that Mr. Madden gets most of my money). “A premium footwear line, salutes the new season with a diverse collection of chic shoes for every occasion. Using a variety of quality materials including leather, suede, raffia and bead embellishment, the Steven Collection continues to impress all who seek high fashion for Spring 2010”. This collection was broken down into four categories:

Peek-A-Boot – treated leather ankle boots with details such as studs, laces, straps and zippers. Lots of sex, rock and structure

I Love A Summer Sandal – a variety of shapes and shades from simple to chic and embellished

Man Up – reinterpreting the masculine classic to include colored leather, cutouts and detailing

Living on the Wedge – wedge heels are back in neutral colors but in combinations of raffia and matte metallic gold leather, treated wood, leather and suede






Next is Steve Madden Women – I usually find one or two pairs of shoes in this second tier line (but as I stated before, Steven is my weakness).“Synonymous with trend focused, of-the-minute styles, ushers in the new season with chic collection of footwear engineered to thrill. Incororating premium materials with cutting-edge design, the diverse range includes sexy stacked heels, brightly colored sandals and round-toe brogues. The use of embellishment and treated leather is a prominent feature throughout the collection, making a pair of Steve Madden shoes a must-have staple in every women’s wardrobe this spring.”

Jungle Fever – Steve Madden has gone tribal, drawing inspiration from Africa, Native Americans and South Americans Incas.

When In Rome – Twisted, woven, braided, buckled and strapped leather sandals in bright colors

Girl Boy – a mixtures of boy meets girl, androgynous designs

Well Heeled – as we women come in different shapes and sizes so do heels at Steve Madden. From stacked and platforms heels to mini wedges



Last but certainly not least is Madden Girl – I actually haven’t purchased any shoes from this tier but after seeing what’s coming for Spring 2010, that may change.


There were several other shoes that I fell in love with and is promptly being added to my wish list. All I can say is I want



If shoes are my #1 vice, then bags are a very close second and there were at least three Steve Madden bags that I fell in love with. They are gorgeous and affordable. I love the contrast of neon yellow with the cement colored leather hobo, the rose ruffle detail of teal satchel and the leather and chain twiost detail on he black tote. I’ve always gone for bags with a bit of drama and these are exactly my taste.



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