Your Guide to the Best Digital Marketing Trends

The landscape of digital marketing continues to evolve along with the changes happening in the search engines. Old techniques are getting outdated and leaders in the field are constantly suggesting new techniques. The important thing is that marketers need to keep up with these changes if they want to continue to maintain a top position in the search result.

Video Marketing
Video has become the main means for people to get the message across to people on the internet. Many purchase decisions happen over the video so you shouldn’t miss out video marketing in your campaign. YouTube is the leading video marketing platform so it should be the first place where you go to set up your channel. There are also other social media platforms like Twitter and Instagram that allow users to use video in their posts. To optimize for SEO, you should add text overlay and captions that include keywords on your video. Get more details at www.movavi.com/videoconverter.

Live Streaming
Live streaming is frequently implemented with influencer marketing. People like to watch live streaming because it looks as if they are really seeing the presenter talking on the stage in real time. It gives a more genuine experience which turn into higher trust for your products. Hiring an influencer with a spontaneous personality to promote your product through live streaming is sure to generate a large stream of audience.

Influencer Marketing
Influencer marketing refers to using influencers in the field to spread the word of your product. When your company is new, it is hard to get sales because people not yet know about your product. Instead, just take a shortcut and pay an influencer in the field to review and recommend your product. The influencer marketer can be a top YouTube vlogger, popular blogger, or famous journalist.

Content Marketing
Content marketing remains one of the most important part of digital marketing. People surf online to search for valuable information so you need to make your content useful if you want to get conversions. If you run a blog, make sure you regularly update it with new content. Businesses that have social media accounts should regularly make quality posts that give what the customer is looking for. No matter what content you post, it is important that it is relevant to the audience age and industry.

Voice Search
Many people now like to perform voice search with applications like Siri and Google Assistance. The voice search application will read the featured snippets on the search engine result, which makes all the more important for webmasters to optimize for featured snippets. Marketers need to consider that voice search is conversational request and optimize it accordingly.

Chatbots and WhatsApp
The use of chat bot is on the rise in e-commerce site. When a visitor lands on a website, a chat bot will automatically ask the user if it needs assistance. If the visitor choose yes, it will automatically be connected to a representative. Many businesses also like to use WhatsApp Business Messaging to communicate with the customers. In fact, many businesses like to use WhatsApp for their daily chores.

 

 

Airthings Wave Plus indoor air quality monitor with Radon detection

Wellness Expo Highlights What You Should Know About Indoor Air Quality

The second annual 2019 SXSW Wellness Expo highlighted a number of innovative products designed to make your life happier and, of course, healthier. This two-day event featured a variety of demonstrations, healthy samples, outstanding products, and more than a couple fitness classes in order to promote healthy living in the Austin area.

Few groups stood out more than indoor air quality company, Airthings. This company produces the best-selling digital radon detectors available on the market today, but their new Healthy Building Solution hopes to improve your indoor air quality as a whole through real-time, wireless detection.

Airthings' New Indoor Air Quality Monitors

“Studies have actually proven that optimizing indoor air quality is directly correlated to improved productivity, and in turn, greater revenue generation,” claims Airthings CEO Oyvind Birkenes. “Our goal to introduce management professionals to our IAQ monitors and enable them to check all these boxes: a healthy building, a productive and motivated staff, and an innovative, forward-thinking company model.”

Indoor air quality (IAQ) is determined by a variety of factors, most notably the particulate matter present in your air. While we all know that pollen counts and smog can cause a decrease in air quality both indoors and outdoors, there are countless factors in the home and workplace that can put your health at risk. For example, seemingly innocuous factors like high levels of humidity can play a damaging role in the quality of your indoor air.

If a person is surrounded by harmful air on a regular basis, deteriorating health effects might occur, such as the development of asthma, recurring headaches, or allergies.

Airthings Wave Plus indoor air quality monitor with Radon detection

This is why it’s so important to utilize the best ventilation in hazardous work environments, like kitchens and manufacturing plants. In fact, almost 70% of all manufacturers utilize a compressed air system for ventilation and more.

However, the indoor air quality in your home and office is just as necessary. This often-neglected home component is in need of a change, prompting companies like Airthings have taken an active role in developing new IAQ-monitoring products.

Airthings unveiled three energy-efficient, wireless products designed to detect and measure any potential hazards in your air. For example, their new “Wave Plus” sensors measure radon levels, CO2, humidity, TVOCs, temperature, and air pressure in real time. Better yet, this technology also offers suggestions and tips to help improve your air quality and save energy.

Airthings Wave Plus indoor air quality monitor with Radon detection

Airthings also showcased two other wireless products: the “Wave Mini” and the “Airthings Hub” (both featured below). While the “Wave Mini” is perfect for measuring the IAQ of a single room; the “Airthings Hub” relies on multiple devices to be distributed throughout an entire building. This can enable a company to seal off dangerous areas and locate the source of air contamination, assuring the safety of their employees.

Airthings Hub

Improving your work and home environment is essential to reducing turnover rate within your company, improving the health of your family, and leading a happier life. With allergy season right around the corner, it’s more vital than ever to get a head start on improving your indoor air quality. While planting trees and shrubs can help reduce your energy bills by nearly 25%, these very same plants can also make your allergies go haywire. It’s no wonder Americans will contract more than one billion colds each year.

If you’re trying to improve your health through the innovative products featured at the 2019 Wellness Expo, perhaps you should start with your indoor air quality.

Monster Illuminessence LED Mood Lighting

Monster Products Launches Monster Illuminessence LED Mood Lighting

If we’re honest with ourselves, we all want an apartment that will wow visitors. A really cool pad that will have everyone gaping in awe at just how awesome your sanctuary is. What if we said you could affordably do so, would you want to know more? Of course, you would. Thanks to Monster Product’s latest launch, you will wow all who visit. The world leader in premium headphones, speakers and power accessories has launched a bright new product category, Monster Illuminessence. Check out this Instagram post for video of the Monster Illuminessence LED Mood Light bulbs in action.

Monster Illuminessence LED Mood Lighting

This easy-to-use color-changing LED Lighting System makes the fun and excitement of professional quality LED lighting significantly more affordable than ever. It’s perfect for parties, holiday decorating or just everyday lighting fun. With Monster Illuminessence you can create instant moods and ambience. With Valentine’s Day coming up, why not really set the mood by engulfing your apartment or hotel room in a sensual red or fuschia? Monster makes it easy without the hassle of complicated devices and software set-up.

Monster Illuminessence LED Mood Light Bulbs Monster Illuminessence LED Mood Light Bulbs

Thanks to simple RF touch remote system that works right of the box, a room awash in bold colors is a push of a button away. Monster Illuminessence is easier to set up and use than Bluetooth or WiFi products on the market. The new Monster Illuminessence line includes kits for large rooms, small rooms, light strips, bulbs, and longer power extension kits. Enjoy color-changing lighting power in the palm of your hand; splash light and color all over your home in an instant, turn the lights on and off or even dim them all at once for a special effect.

Monster Illuminessence LED Mood Light Bulbs Monster Illuminessence LED Mood Light Bulbs Monster Illuminessence LED Mood Light Bulbs

“Illuminessence is the start of a great thing for Monster,” noted Head Monster Noel Lee. “Lighting is a critical element for creating the perfect ambience for any situation. Imagine concerts or dance clubs without special lighting or Halloween “spookfests” without orange and black lighting. In an instant, almost like magic, great lighting creates a whole new atmosphere and ambience. Monster Illuminessence gives everyone the opportunity to enjoy a stunning, professional quality LED light experience without the complicated set-up or the budget-killing price.

Monster Illuminessence LED Mood Lighting

With the Illuminessence System, you can also select preset programmed modes. Select “Sunset” or “Lounge” for relaxation, and “Club” for parties and the lights change automatically to set the mood. The system also boasts special holiday lighting modes such as Halloween, Christmas, and the 4th of July, or just opt for a pure “White” which delivers bright white light for everyday use.

The Monster Illuminessence LED Mood Lighting System comes in four kits. Each kit includes a different combination of LED color-changing bulbs and LED strips to suit your needs. The bulb fits in any light fixture and the LED strips can be stuck below your bed, bar, kitchen cabinetry, or anywhere you want to add instant mood.

Mood Lighting Kit Large
1x Multicolor RF remote control
2x Multicolor/White LED dimmable bulbs
2x 6.5ft extra bright multicolor/white dimmable 60-LED strips
USB powered, NO MAINS ADAPTER INCLUDED

Mood Lighting Kit Small
1x Multicolor RF remote control
1x Multicolor/White LED dimmable bulbs
1x 6.5ft extra bright multicolor/white dimmable 60-LED strips
USB powered, NO MAINS ADAPTER INCLUDED

Mood Lightstrip 3-Pack
1x Multicolor RF remote control
2x 6.5ft extra bright multicolor/white dimmable 60-LED strips
USB powered, NO MAINS ADAPTER INCLUDED

Mood Lightstrip XL
1x Multicolor RF remote control
1x 16.4ft extra bright multicolor/white dimmable 150-LED strips
USB powered, NO MAINS ADAPTER INCLUDED

Extension Cable and Charger
10ft 5V USB extension power cable
Power adapter with USB plug (not for sale internationally)

Aside from the amazing effects, the kits start at only $25.00 each at Wal-Mart. Are you ready for Monster Illuminessence to help you set the mood?

Got Nomophobia? Are You Addicted To Your Smartphone?

Across the nation, mobile phone addiction seems to be on the rise. As phones get smarter and are designed to manage more parts of daily life, more people than ever are relying on their phones to an unhealthy extent, with many even showing real signs of addiction. Keep reading to find out if you are addicted to your smartphone, also known as Nomophobia.

smartphone group photo from kernvalleysun.com

Mobile Phones: Bad Habit Or Harmful Addiction?

Despite the rise in addiction numbers, many people still question whether mobile phone addiction can even be considered a true form of addiction. However, the facts suggest that phone use has been rising to harmful levels among the general public. As much as 91% of all U.S. citizens have their smartphone or other mobile devices within reach 24/7, demonstrating a worrying level of dependence on these mobile marvels.

Additionally, most people keep their phones in near constant use, rather than just frequently available. The average person spends 36% more time using their mobile phone than they spend eating and drinking, based on average time spent daily on each activity. This implies that not only do people feel the need to have their phone always available, they’re also using it with shocking frequency.

Addicted To Your Smartphone photo from edgylabs.com

Addiction On The Rise: Trend Likely To Continue

With the way technology continues to bleed into a wide variety of daily activities, it’s very likely this general dependency on smartphones will continue, if not worsen. People are purchasing new technology at alarming rates to keep up as society starts to demand the use of mobile phones; almost 395 iPhones are sold every minute. This figure does not count other brands of smartphones, meaning the problem is going to continue as these figures rise.

Stack of cellphones with group of friends on background

Breaking The Habit: What You Can Do To Reduce Dependency

While society continues to insist on increased smartphone dependency, there are still ways to help reduce your reliance on technology. Several apps exist to help those who are suffering from mobile phone or social media addiction. These apps and online programs limit the time that the user can access certain websites or programs, helping people reduce their digital use. This option, however, does not always work in more extreme cases; or in situations where social media access is necessary for professional situations.

Still, others have been beating their dependency on their phone by, shockingly, using a second phone. Many people have taken to purchasing a dumb phone in addition to their smartphone – a simple flip phone or similar device used exclusively for functions like making calls and sending simple texts. By making these devices their primary phones, these people are able to avoid the temptations of most smartphones. This includes social media, distracting apps, and more.

So, did you figure out if you are addicted to your smartphone? Has your smartphone or mobile phone use reached addiction levels? If so, how do you plan to reduce your phone use, if at all?

Dating Downloads Set To Go Into Overdrive On January 6

Is one of your New Year’s resolutions to find love? You might want to pull out your smartphone and re-download your favorite dating app again. According to new reports, January 6 is expected to be the busiest day for online dating of the year.

Dating Apps Image from hellogiggles.com

The popular dating site Match.com reports that the busiest day for online dating is the first Sunday following the new year. This means that fateful day rests on January 6 and most first dates will occur the following Friday. Match.com even dubbed that special day of the week, “First Date Friday, ” which is set to occur on January 11.

But Match isn’t the only dating site to experience a surge in swiping. Up-and-coming dating app Hinge reported that singles used the app 22.5% more on the first Sunday following the new year.

Tinder, the undisputed leader of the dating app pack, saw 44 million matches made in a single Sunday. With so many users picking up online dating on that first Sunday, the day has become a holiday in its own right. It’s been dubbed “Dating Sunday.”

Woman using dating app and swiping user photos

But why January 6?

Many theorize that users hope to find love in the new year, making January a particularly popular month for dating apps across the country. But that first Sunday is key. People are bored after the hustle and bustle of Christmas and eager for more excitement. For others, this Sunday following the holidays may be the first time they’ve had downtime to use a dating app in the new year.

Match found that 53% of singles on their site think of the new year as a clean slate; for those looking for love in 2019, dating at the beginning of the new year is a fresh start.

“January is all about resolutions and we always see people kickstarting their dating after a reflection phase where they try to figure out what they want from life in the new year and what they are going to do differently,” claims Bumble’s Danielle Chadha.

“We see a lot a lot of new registrations and a lot of profiles being updated and we encourage our users just to be straightforward in their bios and profiles about what they want.”

So, how can you craft the perfect profile for Dating Sunday?

Here are some tips to help get you to First Date Friday.

Put your best face forward

This means it’s time to ditch the sunglasses. Potential matches want to see your beautiful smile and pearly whites. It’s estimated that 96% of people believe that a healthy, attractive smile makes someone more appealing to a potential partner.

Actually fill out your bio

So many singles just put their social media information on their profile and hope for the best. Unfortunately, this won’t get you potential matches. You want to fill out your bio with information that can start a conversation. Include your likes and interests with a funny quote or an interesting one-liner.

Ditch the bad pickup lines

We’ve heard them all before. It’s time to come up with unique first lines if you want to get responses from potential dates. For those who are stuck, Tinder came out with a few alternatives on their Swipe Life blog to get you started.

For example, they list “Best smile on Tinder. You must use Crest, lol” as a bad first liner. While 99.7% of people view a healthy smile as socially important, this won’t get you a date.

Tinder suggests you use this instead: “OK, nice smile, but how’s your frown?”

If you’re not into dating apps right now, don’t stress. There are other busy times where you might be more apt to download Tinder or another dating app.

After all, time is relative and there’s no limit on when you’ll find love. The French once tried to institute a 10-hour clock, instead of the regular 24 hours. If you’re struggling on a dating app, at least you didn’t fail as badly as they did following the French Revolution.

And if you’re one of the many people swiping on January 6, good luck this Sunday!

2018 Gadgets for holiday tech lovers

Holiday Gift Guide: Cool Tech Gifts to Give This Holiday Season

One of the easiest gifts to give are cool tech gifts. They’re cool not just because of their looks but because of how they make our lives easier and more fulfilling. Whether your gift giving list is filled with music lovers, home office owners, gadget geeks, or anyone who wants to make their lives a bit smoother, these gifts are sure to delight. We’re sharing a few of the wonderful gifts we discovered at Pepcom. We know we’d love to receive as holiday gifts.

 

2018 Gadgets for holiday tech lovers

  1. Ultimate Ears Bluetooth Speakers – The BOOM3, MEGABOOM3, and WONDERBOOM Bluetooth speakers are definitely on everyone’s lists this holiday season. They are super-portable, boasts a balanced 360° sound, deep bass, one-touch music control, and are water, dust and drop proof. Any of these would be cool tech gifts to give your loved ones this season.
  2. Logitech Pro Ultra Wide Angle HD Webcam – Stay in touch with family and friends with this 1080P HD video webcam that boasts a wide field of view, 4x zoom capabilities, easily connects to your PCs or Macs with no additional software required, effortless pan and tilt capabilities, and so much more.
  3. Aquio X iHome Waterbottle & Bluetooth Speaker – Hydrate your body and soul with this sleek water bottle that quenches your thirst for water and music. The 16oz bottle is BPA-free and boasts double wall insulation. It keeps your beverages cold up to 24 hours and hot up to 14 hours. At the bottom of the bottle is a detachable iHome Bluetooth speaker so you can enjoy music anywhere you go.
  4. WD MyCloud Personal Cloud Storage – in the era of hackings and doxing, it is essential to NOT have personal photos and information roaming around in shared cloud storage. With the WD MyCloud, you can completely back up your computers, smartphones, tablets, at the safety of your home. Available in 2TB, 3TB, 4TB, 6TB, and 8TB, you can keep everything safely in one place.
  5. Polaroid Mint Instant Print Digital Camera – Love the feeling of having actual photos? You’ll love this 2-In-1 digital camera and printer. This wonderful, travel-friendly camera allows you to take 16-Megapixel photographs and prints them instantly on 2”x3” sticky-back paper. With 6 easy picture settings, some of which includes vibrant Color, black & white, or vintage effect, you will enjoy making memories.
  6. PureGear Fast Qi Wireless Charging Pad – The horror of a dying phone battery will be a distant memory when you gift this cable-free, fast charging pad. By simply placing your phone on the pad, everyone will enjoy an enhanced charging experience. It is compatible with most Qi-enabled phones and devices, has a micro-USB charging connector, and 10W fast charging. All this makes it perfect charging while traveling. Anyone who owns a smartphone will want this charging pad.

What are your thoughts on these cool tech gifts? Would you love to give or receive them this season?

SmoothSkin IPL Hair Removal Devices

SmoothSkin IPL Hair Removal Devices: Game Changers in Hair Removal

A few years ago, we were introduced to a hair removal device that uses light-based technology (IPL or Intense Pulsed Light). This light technology hinders the growth of unwanted hair, but alas that device was not made for darker skin tones. That was then and now there is a hair removal brand that is a bit more inclusive. We’re here to introduce you to two SmoothSkin IPL Hair Removal Devices, SmoothSkin Gold and SmoothSkin Bare. Say goodbye to shaving and waxing!

SmoothSkin IPL Hair Removal Devices

SmoothSkin is the only global expert brand dedicated solely to the design, development, and manufacturing of IPL hair removal devices. You won’t find any other consumer electronics such as toasters or vacuum cleaners in their wheelhouse, they are strictly dedicated to making only IPL devices. As you can imagine, these early pioneers of light-based technology are unmatched in the advancement of light-based beauty products and skin science. So how do these SmoothSkin IPL hair removal devices work? They are designed to help break the cycle of hair growth by targeting the hair root or follicle.

Please note, IPL is NOT a laser. Light energy is transferred through the skin’s surface and is absorbed by the melanin present in the hair shaft. The absorbed light energy is converted to heat energy (below the surface of the skin), which then disables the hair follicle preventing further growth. With the use of these SmoothSkin IPL hair removal devices, treated hairs naturally fall out over the course of a few days to 1-2 weeks.

SmoothSkin IPL Hair Removal Devices

IPL differs from laser hair removal by using a much broader spectrum of light in various colors and wavelengths, whereas laser uses a single spectrum of concentrated light in one single color and wavelength. Both methods target the melanin in the hair follicle and can provide long-lasting results. Because laser treatment focuses light into the follicle and not the skin, it is often recommended for darker skin tones which may not be suited to IPL treatment.  Due to the way the technology works, IPL isn’t suitable for the darkest skin tones, or Fitzpatrick skin tone 6.

IPL is also not recommended for use on red, grey or very light (blonde) hair. All SmoothSkin devices feature a unique sensor that checks to see if your skin tone is suitable before treatment. SmoothSkin Gold features the latest in IPL technology, which automatically selects the right setting for you giving a personalized treatment for maximum results.

SmoothSkin Gold, $349.00

Being the most powerful at-home IPL device on the market, SmoothSkin Gold checks your skin tone with every flash and delivers powerful treatment specifically suited to you. They recommend you use it once a week for 12 weeks to capture your three hair cycles of growth. Once these have been treated, your hair will stop growing back and you’ll only have to do a few sessions every few weeks. The SmoothSkin Gold boasts a gentle mode which reduces its power; this makes it perfect to use on sensitive areas such as underarms or bikini line. The treatment should take a maximum of 20 mins for your whole body and can be used pretty much everywhere.

We just started using the SmoothSkin Gold as we are in the Fitzpatrick skin tone 5 range. Something we couldn’t say a few years ago as this technology wasn’t available to our skin tone. It will take a few uses to see the full results, but we can say the device is easy to use, and we haven’t experienced any skin irritations or discomfort.

SmoothSkin Bare, $349.00

The SmoothSkin Bare is the IPL game changer offering incredibly fast, permanent hair reduction. Being the fastest at-home hair removal device on the market, SmoothSkin Bare uses an Ultrafast Intense Pulsed Light (IPL). With 100 flashes per minute, you can treat the whole body in only 10 minutes. Thanks to the latest technology, SmoothSkin Bare offers unlimited flashes, so you don’t have to worry about running out. By using Bare once a week, you will see results from 4 weeks with best results around week 12.

Both devices offer dual-mode treatments making it quick and easy, the Stamp, and Glide modes. The Glide mode is for larger areas such as the legs or arms. You simply hold down the button and the device will keep flashing as you glide it across your skin. The Stamp mode works perfectly for smaller areas such as your underarms or bikini line. SmoothSkin conducts several clinical studies; their in-house clinical team makes sure their products are both effective and safe.

SmoothSkin Gold and SmoothSkin Bare hair removal devices are both available now on www.smoothskin.com.

The First Reports Of Facebook Dating Are In: Is It Worth It?

Facebook Dating has only been released in a select number of countries, but already we’re learning about the overall user experience. Now that the beta of Facebook’s dating app has hit Canada, the first Canadian users have begun to weigh in.

The verdict? It’s on par with other online dating apps, but a few bugs in the system make it difficult to use.

Journalist Ebony-Renee Baker details her interaction with the app in a recent Vice article. In true Vice fashion, she holds nothing back. She paints a vivid picture of lovelorn Millennials love-hate relationship with dating apps. Baker says Facebook Dating needs to fix the bugs to make it more usable, which is typical when tech companies are testing a new app.

Woman using dating app and swiping user photos

“When I select my distance preference to be within 40 km, age range from 26 to 35, and height within a solid 5’11 to 7 … feet tall, half of my suggested matches are basically the opposite of that. Instead, I’m getting dudes like 44-year-old Stephane from small-town Ontario, and wee Peter at 5’5″ even though I asked for them not to be there — no offence, guys,” Baker reports.

On top of that, Facebook Dating forces the user to send messages immediately to those you have tapped “interested” in. This means that you don’t match with someone to begin talking to them — as soon as you hit “interested,” a user can message whomever they want.

While this might open the door for people you may not have considered, this is inherently different from the match-to-talk options already proffered by more popular dating apps.

Countless people use online dating to find matches in real life. In fact, over one-third of married couples in the U.S. met through a dating site or app. Among those who identify as LGBTQ+ couples, almost 70% of them met online.

But that doesn’t mean those couples had to filter through plenty of bad dates, bot accounts, and creepy messages to get there.

Despite Ebony’s lackluster opinion on Facebook Dating, she did manage to go on one date with a man who lived down the street from her. Of course, it didn’t work out, but at least he wasn’t one of the 70 million bots Twitter has gotten rid of this year.

This is a stark contrast to the way couples met in the 1990s. In fact, more than 40% of couples met their partner through friends, followed by 20% of people who met in bars. But then again, the average cost of a honeymoon wasn’t more than $4,000 either.

It’s apparent that online dating isn’t going anywhere. But the final judgment on Facebook Dating? It seems like it’s too soon to count it out just yet.

Once the app fixes its bugs and spreads to more countries, the best thing we can do is try it for ourselves and form our own opinions. And write about it for the benefit of the rest of the world.