Get The Look: Cardi B's Pink Heart Hair by Tokyo Stylez for Joico

Get The Look: Cardi B’s Pink Heart Hair by Tokyo Stylez for Joico

If there’s one thing we’ve learned from the VMA’s, it’s that pastel hair is alive and thriving. Pink pastel hair remains a favorite, as evidenced by Cardi B’s Pink Heart Hair by Tokyo Stylez for Joico. We’re currently rocking pink locs ourselves. The pink hearted hairstyle, featured below,  was achieved using an assortment of Joico color and care products.

Get The Look: Cardi B's Pink Heart Hair by Tokyo Stylez for Joico

courtesy of tokyostylez’s Instagram

As you can imagine, the Tokyo Stylez for Joico Cardi B hairstyle has gone viral. The Sailor Moon-meets-Alice-in-Wonderland-Red-Queen (if she wore pink) hairdo has been blowing up on social media. We’re sure to see recreations hitting our social media channels soon. If you want to recreate the look yourself, see below for the complete “get-the-look” product breakdown using Joico color and care products below.

To achieve the color, Tokyo Stylez started with platinum cool level 10 human hair wig and used the following Joico color formulas to achieve the pretty pastel pink hue:

Get The Look: Cardi B's Pink Heart Hair by Tokyo Stylez for Joico

Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: (Base Color): Color Intensity ¾ Blush + ¼ Rose

Formula 2: (Hearts Medium Pink) Color Intensity Blush + Rose Gold

Formula 3: (Hearts Lightest Pink) Color Intensity Blush

Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

To care for the stress of processing the colors, Tokyo Stylez used the following Joico Care Products:

Get The Look: Cardi B's Pink Heart Hair by Tokyo Stylez for Joico

Defy Damage Protective Shampoo – a rich shampoo that gently cleanses away impurities while helping boost hair’s natural defense against all types of daily damage.

Defy Damage Protective Masque – an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in minutes.

Defy Damage Protective Shield – an essential daily leave-in that provides powerful all-day protection against thermal styling, pollution, and UV damage.

Dream Blowout – one-and-done blow-drying solution that provides heat protection up to 450 degrees, reduces breakage by over 75%, shields hair from thermal damage, protects your ‘do against humidity, and fights frizz.

K-PAK Color Therapy Luster Lock Glossing Oil – an African Manketti and Argan oil-infused “glow-getter”  that helps strengthen strands, boost color vibrancy, tame frizz, and gloss over dullness – without weighing fine hair down, or leaving thick strands feeling under-nourished.

Flip Turn Finishing Spray – a volumizing finishing spray to inject styles with head-turning, bodacious volume that lasts from morning meeting to nightcap.

Humidity Blocker – a light hold aerosol spray that delivers protection from volume-deflating humidity.

Have you tried to recreate this unique Tokyo Stylez for Joico hairstyle? She promises to share the complete tips and tricks on how she created the hairstyle soon, so stay tuned. We’re sure you’ve already shared your comments on Cardi B’s Pink Heart Hair by Tokyo Stylez for Joico; we want to hear your thoughts on the products used. Is Joico in your haircare arsenal? What are your favorite Joico products?

Topicals Skincare Seeks to Transform the You Feel About Skin

Topicals Skincare Seeks to Transform the You Feel About Skin

For as long as beauty trends have existed, if you don’t have flawless skin, you were deemed as ugly. Social Media filters are popular for a reason. But what if a skincare brand made you rethink the way you feel about skin? Topicals Skincare, a revolutionary new skincare company seeks to transform the way you feel about your skin. They are making the treatment of stigmatized skin conditions synonymous with the luxury and fun of self-care. These new skincare launches boast targeted solutions for eczema and hyperpigmentation.

Topicals Skincare Seeks to Transform the You Feel About Skin

Did you know one in four Americans lives with chronic skin conditions? Add in costly prescriptions and targeted skincare products and you’re left with skin issue sufferers who just “learn to live with it.” 23-year-olds Olamide Olowe and Claudia Teng, Topicals Skincare founders, are women of color who’s lived with conditions like severe eczema and post-barbae folliculitis. They grew up settling for products that didn’t really serve them or represent how the condition appeared on their skin. For this reason, Topicals Skincare was born out of necessity.

Topicals Skincare launched with two products, Like Butter ($32.00), a hydrating mask for dry, distressed, and eczema-prone skin, and Faded ($36.00), a serum for discoloration and dark spots. For the past week, we’ve been using the Topicals Skincare Faded Brightening & Clearing Gel to get rid of the discolorations and dark spots on our cheeks.

Topicals Skincare Seeks to Transform the You Feel About Skin

We are currently in the midst of our skin purging all the bad stuff out. We’re well on our way to healing our scarred skin. Darker skin tones can be plagued with stubborn marks, scars, and spots; and Faded is gentle enough for those experiencing hyperpigmentation and erythema. It goes on like a nightly moisturizer and is great for those whose skin can’t tolerate more aggressive acids; plus it has the bonus of not bleaching your non-hyperpigmented skin. Scent-wise, it does smell sulfuric, which takes some getting used to. But if you’re familiar with the amazing Sulphur Springs natural mud baths in St. Lucia that thousands flock to for its skin healing properties, you won’t mind the scent.

Topicals Skincare Seeks to Transform the You Feel About Skin

We haven’t tried it yet, but the Topicals Skincare Like Butter Hydrating Mask is great for dry, sensitive, and/or eczema-prone skin. This thick, whipped mask is packed with powerful botanicals for skin so smooth it’s like butter. Like Butter helps to strengthen your skin’s moisture barrier; it soothes irritation, inflammation, and smooths dry, textured skin. It’s creamy without feeling greasy or heavy and works great for flare-ups on other areas of the body as well.

Both products are fragrance-free, dye-free, vegan, and cruelty-free. Plus they do good too. Topicals donate 1% of their profits to important mental health movements, to help raise awareness around the connection between mental health and skin health.

Unconventional Ways to Enjoy CBD on National CBD Day

Unconventional Ways to Enjoy CBD on National CBD Day

Two years ago, CBD  (cannabidiol) was the new “it thing” to happen. Two years later, it is going as strong as ever, finding it’s way into almost all products. From wellness and beauty to food and beverages, CBD is the calming ingredient we need during these stressful times. Since it first hit the market, we’ve personally highlighted the CBD industry and several CBD products, such as CBD tea, wellness, and acne products. National CBD Day (August 8th) is a few days away and there’sonly one way to celebrate, and that’s to highlight some amazing new CBD products.

Unconventional Ways to Enjoy CBD on National CBD Day

This time around, we are showcasing the non-traditional products that now contain CBD (no beauty oils or tinctures). Thanks to companies like Good Vibe Mafia and their Good Vibe CBD brand, Mantra Mask, Parform, beeZbee, and CBD Kratom, you have more ways to add CBD into your daily life.

Good Vibe CBD Brazilian CBD Coffee

National CBD Day

Can a cup of coffee wake you up and calm you down at the same time? If you’re looking to increase your energy while decreasing anxiety, the Good Vibe CBD Brazilian CBD Coffee is for you. The hand-roasted, Brazilian Santos Beans are infused with Good Vibe’s full-spectrum, hemp-derived CBD oil. 20mg of CBD per serving is infused right into the beans within 48 hrs of being roasted. For those who need caffeine before even speaking to another human being, the combination of coffee and CBD is a great way to boost your mood; plus both have antioxidant properties, so your body will thank you. The Good Vibe CBD Brazilian CBD Coffee boasts a light body with medium acidity and earthy and nutty undertones.

CBD Bath Bombs

National CBD Day

CBD and wellness go hand in hand, so of course, we must highlight an important factor in wellness, selfcare. The luxurious bath bombs from Good Vibe CBD (above photo) and beeZbee (below photo) were created to provide you with a therapeutic experience to help you heal and relax. Both brands are made with 100mg of full-spectrum CBD and are an amazing way to de-stress and help ease aches and soreness in muscles.

The Good Vibe CBD Bath Bombs are available in Pink- Bubble Berry, White- Hawaiian Ginger, and Purple – Roseberry; as well as Emerald Agave, Calendula Disc, Cornflower Disc, Voodoo Skull Bomb, Glitter Bomb. They are vegan, cruelty-free, and free from any harmful dyes.

beeZbee CBD Bath Bomb 100mg

The beeZbee CBD Bath Bombs are available in 11 scents, including Breathe Easy, Cleopatra’s Milk Bath, Cotton Candy, Cranberry Bellini, Drakkar, Fresh Mango, Island Kiwi, Lavender Fields, Seductive Vanilla, Spring Rain, and Strawberry Champagne.

Mantra Mask CBD Blemish Mask

National CBD Day

Is your Covid-19 mask and the stress from Covid-19 making you breakout? Your solution might be this sheet mask, specifically, the Mantra Mask CBD Blemish Mask infused with 30mg of CBD. The CBD Blemish Mask reduces and refines the appearance of pores and calms blemish-prone skin with nourishing lavender, anti-inflammatory CBD, aloe, and calendula. Wear it while enjoying a cup of CBD coffee while taking a CBD bath; make this a routine beyond National CBD Day. We love Mantra Mask for its variety of CBD masks that target a variety of issues. Check out Mantra Mask’s other CBD masks: Collagen, Repair, After Sun, Anti-Aging, Pore Refining, and Marine Hydration.

Parform CBD Gum

CBD Chewing Gum

If you are not a fan of the taste of CBD oil or have difficulty swallowing pills, how about chewing some CBD gum? This National CBD Day, why not chew your anxiety, pain, and inflammation away with Parform’s CBD Gum. This great alternative to pills, capsules, and liquids contains 20mg of CBD and is fast-absorbing to help soothe general aches and pains, anxiety, and inflammation. We could have definitely used this when we were having tooth pain earlier this season.

CBD Daily Shampoo & Conditioner

National CBD Day

If you find the stress of the pandemic is making you pull your hair out, try CBD haircare products. Using CBD oil-based hair products, like the CBD Daily Shampoo & Conditioner, nourishes the scalp and strengthens hair, which in turn encourages hair growth. Both contain 10mg of CBD to leave your hair and scalp feeling cleansed, nourished, and hydrated.

We hope you’ll be celebrating National CBD Day with one of these amazing CBD products.

Dark & Lovely Presents Unruly's Short Film, Pretty Shouldn’t Hurt

Dark & Lovely Presents Unruly’s Short Film, Pretty Shouldn’t Hurt

It’s always been said that beauty is pain and when it comes to Black women and our hair, that’s usually the case. We’ve all heard stories about burned scalps from the chemicals in hair straighteners but until Unruly and Dark & Lovely collaborated, no one really talked about the dangers of protective hairstyles. Thanks to Unruly’s short film, Pretty Shouldn’t Hurt, we now know that no matter what, pain should not be a part of our hair styling culture.

Dark & Lovely Presents Unruly's Short Film, Pretty Shouldn’t Hurt

You might be thinking, of course, it shouldn’t be, what a silly thing to say. We challenge you to think back to the last time you went to the hairdresser; if you experienced pain or discomfort, did you let your stylist know? Or did you do like we all do and just grin and bear it? While all Black women may not have experienced being hit with a comb as children to keep still while getting their done, many of us have. As we grew older, we learned to just bear the pain until it was over. This is true for all hairstyles, especially protective styles like braids. It’s topics like this that the Dark & Lovely and Unruly short film, Pretty Shouldn’t Hurt touches upon.

Dark & Lovely Presents Unruly's Short Film, Pretty Shouldn’t Hurt

The film features hair experts – Natural Hair Pioneer and Anu Essentials CEO, Anu Prestonia; Dermatologist and Author of 90 Days to Beautiful Hair, Dr. Crystal Aguh; Celebrity Stylist, Trichologist, and Creator of the Goddess Loc, Dr. Kari Williams; and Dark & Lovely Lead Stylist and Three-Time Emmy Nominee, Derick Monroe. It also features Black women with different hair types who share their hair journies and tribulations. You may find yourself nodding in similar experiences with their stories.

Pretty Shouldn’t Hurt challenges the hairstyling practices and beliefs in our community that has led to hair loss in over a third of Black women. It rejects the idea that beauty is pain; especially when it comes to hairstyles that are supposed to give our hair a “rest”; hairstyles that so more damage than good. You can watch the highly informative 26 mins short film below:

How is Dark & Lovely involved with Pretty Shouldn’t Hurt? Aside from the expert advice of  Derick Monroe, they have launched a range of hair products called the Protective Styles Collection. This range of hair products was designed to help relieve, refresh, and recover our hair underneath it all. Dark & Lovely saw that over 80% of women were wearing these styles but didn’t have the products they needed to tame tension, cleanse their hair, quickly refresh and effortlessly detangle.

Dark & Lovely Presents Unruly's Short Film, Pretty Shouldn’t Hurt

The products include Cleansing Water (a water to foam shampoo), Hair Refresher hairspray with Aloe, Tension Tamer scalp lotion, and Detangling Cream to melt away buildup.

Dark & Lovely Protective Styles Collection Dark & Lovely Protective Styles Collection

There’s so much to learn from this amazing short film. The most important being, speak up if you are feeling pain or discomfort when getting your hair done. It could literally save more than just your edges.

Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Although most of us rely on digital tools to do our work, no one realized just how big a role the internet would play in our daily lives during 2020. We’re working from home, participating in distance learning, and staying in touch with loved ones via FaceTime. And although 35% of weddings now take place outdoors, many couples have opted to say “I do” via Zoom, as well.

Times may be tough, but we’re making the most of it. Since large gatherings are still prohibited in many places and you may be avoiding any type of in-person social interaction out of an abundance of caution, it’s no wonder that you’re relying on online platforms to stay connected. But since video chats are among the few opportunities we have to see others sans face mask, you might be hoping to make the most of it. Whether you’re trying to impress your coworkers, are having a virtual girls’ night over Skype, or are attending an online wedding ceremony, you’ll want to look your best (in spite of the worst!). Here are five steps that’ll allow you to perfect your makeup routine for virtually any virtual hangout.

Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Create Facial Definition

It’s actually not true that the camera doesn’t lie. Webcams tend to wash us out and flatten our bone structure, which can make us seem far more pale and doughy than we actually are. If you’re doing your makeup with teleconferencing in mind, you’ll really want to add some definition back into your face. Work on your contouring skills by watching some YouTube videos to make your cheekbones stand out and to make the planes of your face look their best on camera.

Conceal Dark Circles

You’ll also want to use a foundation that gives your skin a healthy glow without adding too much shine. But you can’t rely on your foundation to cover everything. That’s where concealer comes in — and you’ll definitely need it, especially if your sleep has been disrupted with pandemic dreams. Your webcam will zero in on those dark undereye circles, so use a concealer that reflects the light without looking cakey.

Go Bold With Your Brows

Bold brows were already in, but your webcam can probably handle an even bolder brow than you might be able to pull off in real life. Still, don’t go too crazy with the brow pencil or pomade. Use a thin pencil, brow marker, or sharp-angled brush to draw hair-like strokes to fill in your existing brows and brush them in place with a tinted brow gel.

Don’t Forget to Bronze ‘n Blush

As we mentioned, webcams will wash most people out, so you’ll want to put your bronzer and blush to good use. Although the global cosmetics products market was valued at $532.43 billion in 2017, there are even more choices available now — and it’s never been easier to access the beauty products you need. Blush and bronzer aren’t among the priciest cosmetic items out there, either, which means you can go a little wild without spending a ton. You can feel free to be a bit more liberal with these products than you ordinarily would, as they won’t show up as brightly on camera.

Pop On Lashes and a Bright-Colored Pout

If you’re attending a Zoom wedding or a virtual prom, you shouldn’t feel self-conscious about going all-out with your makeup. Aside from some mascara, you might consider adding a strip of false lashes to your final look. A bright-colored lip can be really effective on camera, as well (and fortunately, you’ll be able to check to make sure you don’t have any lipstick on your teeth!). Even if you aren’t much for an all-over makeup look, a brighter lip can instantly make you look more polished and ready to party… or give an amazing presentation.

Although 31.77% of bathrooms are considered to be large in size, the final step isn’t to check your makeup in your bathroom mirror. Rather, you’ll actually want to fire up your webcam before you enter the conference room or Zoom window to see how you look. You might think you look too dolled up, but your makeup may actually read pretty natural through the screen.

Once all that is done, all you have to do is get dressed, do your hair, and click a couple of buttons. Presto: you’ll be sure to turn heads and feel great about your appearance — even if you’re still wearing pajama pants no one can see.

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

They say “The eyes are the window to the soul,” but sometimes those windows need a little sprucing up. Some of you may have experienced this, but sometimes, even after showering, our eyes still feel heavy or puffy. We usually rely on our showers to “wake us up” but some days call for extra help. This is where Eyetitude and their amazing eye care products come in. This fantastic skincare brand focuses solely on your eyes and repairing the most delicate and fragile area on your face, your eyes. Their products are especially fantastic to use after spending time in the sun or if like us, your eyes still don’t “feel awake” after a shower.

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

Eyetitude boasts seven eye care products: ProZerve Peptide Cream ($75.00), FixZer Instant Eye Repair, EyeZ-Luronic Serum ($65.00), NoCrowZ Retinol Eye Cream ($79.00), MicroNeedZ Eye Patches ($10.00), IllumineyeZ Rejuvenator, and the RevitaleyeZ 4-in-1 Facial Wipes ($15.99). We had the pleasure of indulging our tired peepers to the full benefits of two of their products; the Eyetitude FixZer Instant Eye Repair and the IllumineyeZ Rejuvenator (which we now cannot live without).

IllumineyeZ Rejuvenator, $129.99

Eyetitude IllumineyeZ Rejuvenator

Remember when we said that sometimes, even after a shower, our eyes still felt heavy and puffy? Well, apparently this superb beauty tool is exactly what we needed. Our eyes have never felt so “alert”. On those brief moments we ventured outside for food, we’ve been told we look so bright-eyed; a compliment we haven’t heard in ages. Here’s why you will love it as much as we do. This anti-aging massager negative ion reduces fine lines, improves dark circles, eye bags & restores vitality. The IllumineyeZ Rejuvenator combines 10,000 times/minute high frequency vibration massage with heat and red LED light to do the following:

*Repairs damaged cells
*Enhance cell activity
*Promote the skin’s collagen and elasticity
*Tightens the skin
*Promotes blood circulation whereby reducing dark circles & under-eye bags
*Increases maximum absorbability of your favorite creams and serums

When you use the Rejuvenator with your eye serums and creams, it helps for maximum product absorption into the delicate skin around the eyes.

FixZer Instant Eye Repair, $75.00

Eyetitude FixZer Instant Eye Repair

Eyetitude’s FixZer Instant Eye Repair is a pro strength formula that instantly reduces puffiness, dark circles, and fine lines, delivering a brighter lifted look. It consists of anti-inflammatory ingredients such as Hesperidin Methyl Chalcone, a flavonoid found in citrus fruits that targets capillaries under eyes. These capillaries are responsible for dark circles, swelling, and puffiness that can plagued our eyes. Light-diffusing mineral pigment reflects and emits light further concealing imperfections. Chrysin, a flavonoid found in the blue passion flower, synergistically works with other ingredients to add another layer of power, deflating puffiness and dark circles; leaving eyes looking refreshed and well-rested.

With continuous use of Eyetitude’s range of eye care products, your eyes can truly be the windows they were meant to be.

Celebrate National Clean Beauty Day with Juice Beauty

Celebrate National Clean Beauty Day with Juice Beauty

As awareness surrounding climate change and the state of our environment grows, more consumers are making more conscious choices about the products they purchase. While all industries have production techniques that negatively affect the environment, these practices in the beauty industry also have the potential to adversely impact your personal health. To combat these negative impacts, the clean beauty movement highlights brands and products that use sustainably and ethically sourced ingredients that benefit your health. National Clean Beauty Day is a day dedicated to this movement, showcasing products in the beauty industry that boosts the health of the body and the environment.

Celebrate National Clean Beauty Day with Juice Beauty

July 15 is National Clean Beauty Day and encourages all consumers who partake in the beauty industry to choose products that use plant-based ingredients. This inaugural day of awareness comes from Juice Beauty, an antioxidant-rich skincare and plant-based makeup brand that has been pushing back against the status quo within the beauty industry for years.

The goal of the day is to not only make consumers aware of the efficacy of plant-based ingredients but other beauty brands as well. Many beauty products are full of unnecessary ingredients that harm the environment as well as consumers. There’s a wide range of conventional chemicals that hide within the long list of ingredients on the backs of beauty products. Some of the most common chemical ingredients include acrylates polymers (plastics), artificial and synthetic dyes, benzoyl peroxide, and carbon black. These ingredients often come from petroleum products and can contain potential cancer-causing carcinogens.

Celebrate National Clean Beauty Day with Juice Beauty

Juice Beauty bases the formulations for their products around antioxidant-rich, certified organic, botanical juices rather than petroleum. On top of this healthy base, Juice Beauty chemists then add powerful plant-based ingredients to achieve effective age-defying and blemish-clearing skincare. The brand has vowed that they will never use an ingredient that is potentially harmful to humans, animals, or the planet.

Juice Beauty's Karen Benhke

Entrepreneur and wellness expert Karen Behnke was inspired to make this vow and start Juice Beauty after looking more closely at the ingredients in her own beauty products. She had become pregnant with her first child at the age of 40 and was concerned about skin absorption. She found that products from both inexpensive drug stores and expensive department stores contained potentially harmful ingredients. As Behnke changed her personal care regimen to be cleaner, she also wanted to make an impact in the wider beauty industry. That’s how Juice Beauty got its start, nearly 15 years ago.

Now, Juice Beauty makes clean beauty products that yield better results than conventional, chemical-based products. The company even has an organic farm in Sonoma County, California to ensure that its ingredients are all-natural and ethically-sourced. The farm spans 20 acres and is solar-powered, further speaking to the brand’s commitment to sustainability. Solar power in the United States offsets more than 70 million metric tons of carbon dioxide each year, which is akin to planting nearly 1.2 billion trees. This allows the Juice Beauty farm to have a positive impact on the environment rather than a negative one while growing organic ingredients that have higher antioxidant performance.

Juice Beauty is also committed to sustainability in its manufacturing and packaging practices. Using recycled boxes and bags to ship goods is the best way to promote eco-friendly transportation and Juice Beauty does just that. The company uses 100% FSC paper, which is paper that has been responsibly harvested, for outer packaging product boxes and 52% FCS for shipping boxes. Nearly one-third of full-size Juice Beauty products utilize sustainable glass and the company also uses recycled plastic from the U.S. rather than shipping it from other countries, thereby reducing the negative environmental effects of international shipping.

As a pioneer of the clean beauty movement, Juice Beauty hopes that National Clean Beauty Day can inspire companies and consumers alike to seek clean, green ingredients for their beauty products. If you’re trying to clean up your beauty routine, start by looking locally. About 46% of all searches on Google are for a local business or service and through this type of search, you may be able to avoid the environmental impacts of shipping while supporting a small business in your community. If there are no clean alternatives locally, make a commitment to only support brands like Juice Beauty that are equally committed to creating products that help the environment rather than harm it. With just a little bit of research on your part, you can use your power as a consumer to create a positive impact on the wider world as well as your own health.

Go Natural This Summer with Water-Based SOPHI Nail Polish

Go Toxic-Free This Summer with Water-Based SOPHI Nail Polish

If there is one thing that will force you to pay more attention to what you put in your body, it’s a pandemic. Although we were slowly adopting more health-conscious habits, the arrival of Covid-19 has sped that practice up. When we say health-conscious habits, we are not just referring to what we eat and drink. Your body absorbs from foods,  drinks, and beauty products you use topically; this also includes things like nail polish. Are you ready for a healthier approach to nail care? Non-toxic, virtually odorless nail polish, like SOPHi Nail Polish, allows you to have a worry-free, yet long-lasting manicure. Whether you’re health-conscious or not, this water-based polish is free from any harsh chemicals, so you can enjoy natural, healthier nails this summer.

Go Natural This Summer with Water-Based SOPHI Nail Polish

With SOPHi Nail Polish, you enjoy on-trend nail colors and a worry-free, yet long-lasting manicure! The non-toxic, virtually odorless nail polish is better than 9 or 16-free because it is free of ALL harsh chemicals! The water-based SOPHi nail polish leaves nails healthy and doesn’t cause them to yellow or become brittle. Plus, they are cruelty-free and vegan.

Go Natural This Summer with Water-Based SOPHI Nail Polish

To complete your healthy mani, finish up with the SOPHi Prime + Shine + Seal System for best wear. It’s the perfect partner to your favorite color of SOPHi nail polish. This revolutionary Primer + Sealer in-one is a must-have for chip resistance, and the Shine Topcoat offers additional scratch resistance. Since this water-based polish doesn’t have any harsh chemicals, this multitasking Primer + Sealer and Shine Topcoat duo give your polish lasting power (and a completely non-toxic manicure!). When applied with SOPHi’s 4 step system (Prime, Color, Shine, Seal), this water-based formula easily competes with standard nail polish durability.

SOPHi nail polish is non-flammable and contains no formaldehyde, toluene, phthalates, bisphenol A (BPA), or ethyl acetate. It was founded by the same company that started the best-selling non-toxic nail polish for little girls – Piggy Paint! The brand is available at www.target.com, Amazon, www.sophinailpolish.com, and www.piggypaint.com for $7.99 – $9.99.

*This product feature is also posted on The Nail Polish Exchange.