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Pur Minerals Fall 2010 Collection & New iPhone App

Pur Minerals, the mineral-enriched, nature-inspired makeup showcased their Fall 2010 Color Collection on a very steamy day. Pur Minerals introduced two color stories, Heavenly Delights, a 4-piece Collection which featured soft ethereal formulas that “will illuminate any look and features a kaleidoscope of veiled mosses and sheer neutrals for a look of heavenly grace and femininity”. The collection includes Perfectly Natural/Pink Marble Powder Split Pan, Perfect Fit Eye Shadow Trio in Halo, Pout Plumping Lip Gloss in Enchanted and Mini Powder Brush.

The Heavenly Delights Collection retails for $30 but can be purchased separately. The second collection is Earthly Treasures, also a 4-piece collection which difference is not only the products but the product packaging as well. Unlike the Heavenly Delights, the Limited Edition Earthly Treasures has bold bronze packaging. The collection includes Mineral Glow, Perfect Fit Eye Shadow Trio in Canyon Glow, Pout Plumping Lip Gloss in Oasis and Mini Eye Shadow Brush

I must say I love the bronze packaging – it makes the Pur Minerals products look so luxe, the color of the packaging is so vibrant, so rich, it can’t help but catch your eye. Hopefully Pur will introduce more products in this bold packaging. Like Heavenly Delights, the Earthly Treasures set also retails for $30 and can also be purchased separately.

The new Limited Edition packaging wasn’t the only thing Pur Minerals introduced a the Fall 2010 Collection event. We were shown how to give ourselves a virtual makeover with Pur Minerals iPur Beauty, an iPhone App for a customized Pur Minerals makeover.

Lastly, on this hot humid day was a makeup refresher by Jackie GomezPur Mineral

With four easy steps, you can try on any Pur Minerals product and see how it will look on you without leaving the comfort of your home, bed or couch. Simply 1. Take/upload a photo of yourself or you can use a provided model that is closest to your complexion, 2. Click on a product, select a shade and watch as it automatically applies to your face (you have the option to adjust the color strength, undo or start again), or simply email a friend for her opinion on your new look 3. Once your iPur makeover is complete, why not share it. You may have found your newest Facebook photo and 4. If you love your new look, simply purchase right then and there as the iPur App offers a direct link to

In additional to previewing the Fall Collection, we got to enjoy a makeup refresher or rather a whole new fresh face (thanks to the heat and humidity melting all our makeup off), courtesy of Pur Minerals’s resident makeup artist, Jackie Gomez.

She is an amazing artist, just look at some of her Pur Minerals looks below (click on photo for larger view) using Heavenly Delights and Earthly Treasures

Pur Minerals can be purchased at Ulta, Dillards, select Regis Salons or

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