Duane Reade Introduces iBeacon to its #DRMobileApp

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Duane Reade has been making New Yorkers’ lives easier for decades but now the chain of pharmacy and convenience stores has a new way to get what we need, faster and easier thanks to a new iBeacon update to its mobile app. With this mobile app update to the #DRMobileApp, New Yorkers are rewarded with a Duane Reade shopping experience better than ever before. What’s new in the version 2.0? You can browse the store’s weekly ads and clip coupons and add them directly to your Wellness Balance Card, you have the ability to quickly print your photos from Instagram and your phone’s gallery to create photo cards, collage prints, posters, and canvas prints, you be reminded when it’s time to take your medication, and get points by logging in your activities such as walking/running, and setting activity goals.

While shopping at one of their many locations, the app also gives you access to lots of tools you need, like prescription refill by scan, creating your shopping list, keeping track of your points balance, locating which of the many Duane Reade locations are closest to you, and our favorite, the app lets you know what items are on sale based on your previous purchases. As a purchaser of numerous beauty items at our usual Duane Reade location, 42nd & 8th, we received instant notification that one of our favorite brands, Revlon, had items on sale. A quick trip to the LOOK beauty floor of Duane Reade led me to the aisle containing Revlon’s products.

The app gave us the option to clip the coupons (or unclip them if we changed our mind about purchasing) and automatically attach them to our rewards card thanks to iBeacon. This update to the #DRMobileApp greatly improves Duane Reade’s customer engagement and it’s the loyalty card program. Using our clipped coupons, we saved $1.00 each on a Revlon Super Lustrous Lipgloss and Revlon Nailart Suncandy Nailpolish.

Checkout is when we usually pray we have our rewards card on us to get it scanned for possible savings (that’s if we didn’t lose or forget it in another bag) but thanks to the Duane Reade app, all we had to do was have the barcode scanned to get the coupon savings as well as our points from the purchase.

Although we weren’t in the market to print any photos, take any medication or prescription pickups, we couldn’t help but check out those features, along with checking out our new points balance after this purchase.

The new iBeacon features are only available in 10 Duane Reade locations including 42nd and 8th, 36th and Broadway, 58th and 8th, 50th and Broadway, etc. If you’re like us and frequent Duane Reade as often as we do, you definitely need to download this app.  Not doing so may have you missing out on some wonderful savings. get the app here – https://itunes.apple.com/us/app/duane-reade/id600039876?mt=8.

Pur Minerals Fall 2010 Collection & New iPhone App

Pur Minerals, the mineral-enriched, nature-inspired makeup showcased their Fall 2010 Color Collection on a very steamy day. Pur Minerals introduced two color stories, Heavenly Delights, a 4-piece Collection which featured soft ethereal formulas that “will illuminate any look and features a kaleidoscope of veiled mosses and sheer neutrals for a look of heavenly grace and femininity”. The collection includes Perfectly Natural/Pink Marble Powder Split Pan, Perfect Fit Eye Shadow Trio in Halo, Pout Plumping Lip Gloss in Enchanted and Mini Powder Brush.

The Heavenly Delights Collection retails for $30 but can be purchased separately. The second collection is Earthly Treasures, also a 4-piece collection which difference is not only the products but the product packaging as well. Unlike the Heavenly Delights, the Limited Edition Earthly Treasures has bold bronze packaging. The collection includes Mineral Glow, Perfect Fit Eye Shadow Trio in Canyon Glow, Pout Plumping Lip Gloss in Oasis and Mini Eye Shadow Brush

I must say I love the bronze packaging – it makes the Pur Minerals products look so luxe, the color of the packaging is so vibrant, so rich, it can’t help but catch your eye. Hopefully Pur will introduce more products in this bold packaging. Like Heavenly Delights, the Earthly Treasures set also retails for $30 and can also be purchased separately.

The new Limited Edition packaging wasn’t the only thing Pur Minerals introduced a the Fall 2010 Collection event. We were shown how to give ourselves a virtual makeover with Pur Minerals iPur Beauty, an iPhone App for a customized Pur Minerals makeover.

Lastly, on this hot humid day was a makeup refresher by Jackie GomezPur Mineral

With four easy steps, you can try on any Pur Minerals product and see how it will look on you without leaving the comfort of your home, bed or couch. Simply 1. Take/upload a photo of yourself or you can use a provided model that is closest to your complexion, 2. Click on a product, select a shade and watch as it automatically applies to your face (you have the option to adjust the color strength, undo or start again), or simply email a friend for her opinion on your new look 3. Once your iPur makeover is complete, why not share it. You may have found your newest Facebook photo and 4. If you love your new look, simply purchase right then and there as the iPur App offers a direct link to Ulta.com.

In additional to previewing the Fall Collection, we got to enjoy a makeup refresher or rather a whole new fresh face (thanks to the heat and humidity melting all our makeup off), courtesy of Pur Minerals’s resident makeup artist, Jackie Gomez.

She is an amazing artist, just look at some of her Pur Minerals looks below (click on photo for larger view) using Heavenly Delights and Earthly Treasures

Pur Minerals can be purchased at Ulta, Dillards, select Regis Salons or www.purminerals.com