SodaStream Unveils “Source” Soda Maker Designed by Yves Behar

SodaStream, the innovative company that manufactures beverage carbonation systems, which allows you to turn ordinary tap water into carbonated soft drinks and sparkling water instantly has teamed up with Yves Béhar, designer, sustainability advocate and entrepreneur (he is the genius behind the amazing Jawbone products – have you seen those awesome SmartSpeakers?) to create the “Source,” an elegantly-designed soda maker that combines beauty, functionality and efficiency. SodaStream brought Yves Béhar in to re-examine every element of the SodaStream soda maker, including user interface, design and material selection, the bottle, and the overall customer experience – the result is a sleek, streamlined soda maker with an easier bottle insertion which allows for perfect carbonation, saving money on energy and soda purchase and faster enjoyment of your delicious home-made sodas.

The easy bottle insertion and removal on this sleeker carbonating bottle is due to the new, patent-pending “snap-n-lock” mechanism which  locks into place. The entire top surface of the soda maker is responsive to touch, and the strength of carbonation is visible through the LED display, providing instant visual feedback.

As Yves Behar explains, “Disposable water bottles are going away, and so they should, so now is the time to rethink our soda bottles as well. I’m a big fan of the spirit of SodaStream which places environmental responsibility alongside family and fun at the center of its purpose. SodaStream uses technology to reduce the complexity and waste of sparkling water and soda, and this is the quality I focused on.”

“The SodaCaps and the Source are breakthrough milestones that combine new technology with beautiful, lifestyle design,” stated Daniel Birnbaum, CEO of SodaStream. “These improvements elevate the SodaStream experience to a whole new level, and will help increase our household penetration and user loyalty. Innovations like these empower consumers to enjoy the many compelling benefits that continue to drive the SodaStream revolution.”

The Source will be available late October, early November and will retail for $99.00 for the basic version, with higher-end premium options available in metal and wood plating. For more information, visit http://www.sodastreamusa.com.

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