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Ice-Watch Celebrates Fifth Anniversary & World Expansion

What do Gwen Stefani and Katy Perry have in common besides their innovative fashion sense? Both of these outrageous and fashion forward songtresses have worn Ice-Watch‘s boldly colored watches in their music videos. The colorful, classicly chic, elegant and innovatively packaged collection of watches held an event to celebrate it’s fifth anniversary and it’s distribution into the U.S market exclusively through Geneva Watch Group (Ice-Watch is currently sold in about one hundred countries and is the #1 watch in its segment in France, Germany and the Netherlands and #2 in the UK).

Ice-Watch timepieces are affordable luxury that offers the latest styles to appeal to everyone’s tastes. The brand was founded on two key principles that made and keeps them a success – change and high visibility thanks to the array of brilliant colors available and the innovative packaging – a transparent box called the BeCubic, which also features a coin slot and allows total visibility of the watch housed inside.

As of this year, the Ice-Watch, seen above in just a few of the many available colors, are now water-resistant to 10 ATM, feature a screwed caseback in polyamide+ and will launch eight new collections. Ice-Watch ranges from $90.00 (Classic Collections) to $189.00 (Chrono and Stone Silli Collections). For more information on these color focused watches, go to

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