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G-SHOCK Kicks Off 30th Anniversary w/ EMINEM

G-Shock hosted a Press Conference, introduced a new logo and held an exclusive 30th Anniversary event to celebrate their new product launches and their 30th Anniversary. The day’s events started with a meet-and-greet with G-Shock’s athlete roster, brand ambassadors and the creators of the legendary timepiece. It’s amazing to think this brand was created in 1983 by Casio engineer, Kikuo Ibe

Attendees were shown a preview of G-Shock’s upcoming innovative technology including Bluetooth Technology, Triple G Resist and Smart Access as well as new product releases including new collaboration styles with Eric Haze, DGK, Clot and Burton.


G-Shock also announced a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013 right before we were ushered into the main event space of the Manhattan Center where Slaughterhouse opened for Eminem who took the stage for a private concert

The event also brought out several celebrities including John Leguizamo, Stephen Baldwin, Adrienne Baillon, Ice T & Coco, Paula Garces, Bryan Greenberg, etc.

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