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Lauren Conrad at the Downy Difference Laundromat

Downy recently held a pop-up where they transformed a regular Laundromat into a Downy Laundromat where they washed New Yorkers’ clothes with Downy products for free. The event was hosted by lifestyle expert and fashion designer Lauren Conrad, partnered with Downy to introduce everyone to the “Downy Difference” – where your clothes look, feel and smell better.

I love to use Downy myself, especially on my bed sheets, blankets and towels. There’s nothing like wrapping yourself in the ultra soft, great smelling blanket or comforter and that is the joy that Downy brings. At the early morning event, we learned how Downy’s fabric softeners and in-wash scent boosters transform your clothes, got an up close and personal look at the washable Kohl’s fashion line from LC Lauren Conrad which were hung throughout the laundromat and on-site demos and free laundry services. Speaking of LC and bedding, she is extending her LC Lauren Conrad collection for Kohl’s with a new bedding collection launching June 11th – another great reason for her to partner with Downy.

What is the Downy Difference? Downy helps your clothes stay newer longer by preserving the fabric; it contains scent molecules called PMCs (perfume micro-capsules) that burst with rubbing or normal movement like walking, which provide long lasting burst of fresh scents throughout the day; and also contains softening molecules called BFAs that are deposited on the surface of the fabric which softens clothes to make them more touchably soft.

To try out the Downy Difference for yourself, click HERE to save on these amazing Downy products.

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