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Hellz Bellz & Casio Baby-G collaboration party

Casio’s Baby-G Watches has collaborated with LA-based 80’s iconic fashion label, Hellz Bellz, to create two new special edition models. “The BG5600HZ-7 (a black and white Polka-dot design) and BG5600HZ-9 (NYC Taxi cab design) add sass to the fashionable Baby-G design with its homage to 80’s pop culture.”

The BG5600HZ-7 “polka dot watch” stems from Hellz founder and Creative Director Lanie Alabanza’s love of the 80’s (pictured below with Assistant General Manager of Casio’s Timepiece Division Tadashi Shibuya)

Without a doubt when anyone thinks of the 1980’s polka dots are on the list next to shoulder pads and neon colors. The BG5600HZ-9 “taxi cab watch” pays respect to the great streets of New York City, the birthplace of Hellz Bellz. These two designs not only look whimsical and cool, they also carry quite a punch – both are shock resistant and water resistant up to 100 meters and also feature an EL backlight with afterglow, world time, five daily alarms and countdown timer. The nest of both worlds, the style of Hellz Bellz and the function and capabilities of a Casio. The Baby-G/Hellz bellz watches retail for $89.00 and are available at select Nordstrom, Bloomingdales and Macys now.

Lanie Alabanza/Tadashi Shibuya Photo: John Nunez/Casio

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