Ann Taylor’s highlights their to-die-for Spring 2011 collection at their new Flatiron District Concept Store located at 149 5th Avenue, near 21st Street. Designed by S. Russell Groves, the prestigious architect of such establishments as New York’s Scarpetta Restaurant and Frederic Fekkai salon, the Ann Taylor Concept Store feels more like an upscale boutique features a huge petite section in the back, a cashmere section, cocktail dresses, shoes, etc.
The store initiates a fresh direction for the brand, whose core values of beauty, style, and function hold a distinctive place in the American market. Strategically placed dynamic visuals throughout the store and a dramatic central “runway” of mannequins helped lead, inform, and excite customers, while an elegant palette of materials and colors created an overall atmosphere that is warm, feminine, and modern.
The Ann Taylor Spring Collection features bold modern looks, color-blocking and relaxed chic silhouettes. I love the use of vibrant Citrine to brighten up a neutral color, the feminine softness of their new color, Tulip and the classic combination of black and white. You must visit the Ann Taylor Concept Store to get yourself acquainted with the New Arrivals for spring.
While you’re at the new store, you must try out the interactive touch computer screen with access to the Ann Taylor website for customers.