BRUT, the brand that has defined the essence and strength of masculinity recently held an event to celebrate the launch of their new campaign, the BRUT News Network (BNN). The new network, hosted on Facebook at Facebook/BRUT is BRUT’s own news network totally dedicated to dudes, which features original video content that is part sports and part humor like the recent hilarious Jet Pack Fail Video (click on BRUT’s Facebook Wall if you haven’t seen it)
The BNN campaign, created by Sigma, features hosts, Bob and Ned (pictured above), who loves sports, explosions and people falling down as much as the next guy, grab audience’s attention by providing two-minute videos of comic relief with episodes featuring topics such as Parkour, extreme sports fails, office pranks and more.
ESPN anchor Adam Schefter was in attendance to help co-host the BNN launch with Bob and Ned
|Photo Credit: Shawn Punch Fashion Photography|
BRUT’s BNN Campaign follows its successful BRUTSlap.com platform, which allowed consumers some stress relieving interactive slapping.