Sephora and Firmenich Presents Sensorium – A Sensory World

Sephora and Firmenich have come together to create an interactive, multi-sensory art experience of scent that any fragrance lover will enjoy. And it seems there are not as many of us as there once was. “Armed with more than 5 years of statistics depicting a dramatic decline in fragrance use and the knowledge that nearly 2 million women have stopped using scent*, Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory journey designed to re-ignite a love for fragrance.”

The first-of-its kind open to the public, The Sensorium™ is a voyage through Lucid Dreams from the sensory world. The dynamic experience explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art. Open for a limited engagement in the heart of the Meatpacking District, guests will be invited to connect with scent in new and exciting ways.


Upon entry, guests start the tour with the history of fragrance and how our brain reacts emotionally to fragrances. Then you move on to the deprivation chambers where you hear true stories shared by people who have lost their sense of smell. And you know the sense of smell and taste go hand in hand – imagine not being able to enjoy your favorite foods.

Next, the guests are re-born into a world of scent that connects everyday actions and memories to scents that are an integral, yet often unnoticed, part of their days and lives. What does summer vacation smell like to you?

Then, a glimpse into a factory of creation allows the guest to discover how magical molecules and extractions blend together to form a finished fragrance that embodies and evokes a unique emotion. The journey climaxes during an exploration of the brain’s purely instinctual reaction to scent when guests enter a dream-like state that allows them to discover their most primal, uninhibited

Once guests have completed their journey, they are encouraged to take a seat at the Fragrance Bar, the sixth and final stage of the experience. Here, they will engage in a process similar to that of a wine tasting in which they will smell unbranded scents, discovering preferences based on emotion instead of marketing messages or bottle appearance.

The ticketed event will be open to the public from October 7, 2011 through November 27, 2011. Your $15 admission fee is redeemable as a $15 Sephora gift card.

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