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Lands’ End Spring 2013 and Shape & Enhance Swimwear Collection

For Spring 2013, Lands’ End presents a collection that is seeped with their traditional classic American silhouettes, chic dresses in fun hand-illustrated prints, bold colors, layering of solids and prints to compliment your wardrobe and an exclusive Shape and Enhance Swimwear collection.

Patterns take center stage in timeless dress styles this spring. Lands’ End introduces exclusive dress patterns (see example below) which was illustrated by someone sitting in a cornfield near their Dodgeville headquarters.

The classic American lifestyle brand welcomes a breakthrough in swimwear. The Shape and Enhance swimsuit Collection features exclusive new swimwear technology that knits varying levels of tension control into the lining

“This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement. The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms”. Highlights from the Shape and Enhance collection include Scoop Neck One-Piece, Halter Tankini, Halter One-Piece, Floral Underwire Tankini Top, and Ultra High-Rise Swimsuit Bottoms.

The above featured Lands’ End Spring 2013 styles and many more are available now on

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