It’s National Lash Day and our eyes are all aflutter with anticipation of playing with our new lash products. Since the eyes are the windows to our souls, we have to make sure our window dressing is spectacular. That starts with great mascaras and lashes, and we’re sharing some old and new favorites today. Many of these brands also have amazing sales of mascaras happening on National Lash Day, so get your online shopping fingers ready.
We can’t help but be excited about these old favorites to new launches from Revlon, Benefit Cosmetics, Milk Makeup, and Lola’s Lashes.
REVLON
We’re already big fans of Revlon’s So Fierce! Big Bad Lash mascara, whose long-lasting, formula’s lash tint technology darkens bare lashes in as little as 7 days with no smudging or flaking. Recently, they launched So Fierce! Eyes Wide Open Mascara($10.99), a mascara infused with Cannabis Sativa (Hemp Seed Oil) to deliver weightless texture for lifted maximum volume. This mascara is smudge-resistant, flake-resistant, and available in four shades: black, black-brown, blackest black, and waterproof black. Get ready to open your eyes to lifted, high-volume lashes!
MILK MAKEUP
NEW RISE Lifting + Lengthening Mascara ($28): A 93% natural, vegan mascara that gives dramatic lift, maximum length, and weightless volume for next-level lashes that stay curled and clump-free all day. Two sizes are available: FULL SIZE ($28) and TRAVEL SIZE ($14) at MMU.com, Sephora.com, and in stores at Sephora.
- NEXT LEVEL TECHNOLOGY: The proprietary Vegan Lash-Wrap Technology features a blend of 4 vegan waxes that bind together to wrap each lash, delivering precise definition and weightless volume, so lashes stay curled, lifted, and clump-free.
- NEXT LEVEL DESIGN: The curved Lash Lift Brush boosts from the root, while the wavy bristles deposit the perfect amount of formula. The ridged tube (inspired by a high-tech sneaker!) is light as air and ergonomically designed to be easy to grip for an even smoother, mess-free application.
KUSH Volumizing Mascara ($26): A mega-volume, award-winning vegan mascara for super thick, full, badass lashes from root to tip. Infused with conditioning hemp-derived cannabis seed oil that gives buildable volume and softer, healthier-looking lashes. Two sizes are available: FULL SIZE ($26) and TRAVEL SIZE ($14) at MMU.com, Sephora.com, and in stores at Sephora.
- HIGH VOLUME: Unique hollow heart-shaped fibers lock onto lashes in each direction adding width and length for long-lasting volume and curl.
- PUFF PUFF BRUSH: Evenly coats and lifts lashes from root to tip for a defined, clump-free effect. Layer on for added intensity without globs.
In honor of National Lash Day, Sephora is running a promotion from 2/16-2/18 BOGO 50% off full-sized mascaras, so buy RISE or KUSH and get one 50% off.
BENEFIT COSMETICS
- The lengthening They’re Real! Mascara: Our OG mascara, They’re Real! lengthens, curls, volumizes, lifts, and separates. Our jet-black, long-wearing formula won’t smudge or dry out.
- The extreme lengthening They’re Real! Magnet Mascara: EXTREME Lengthening Mascara with a magnetic force! 36-hour lengthening mascara with a magnetic force that draws out lashes to extreme lengths, for 40% longer lashes.
- The curling Roller Lash Mascara: It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve setting formula holds for 12 hours and provides lash-conditioning benefits.
- The volumizing BADgal BANG! Mascara: 36-hour volumizing mascara creates massive volume without weighing down lashes. The gravity-defying formula contains aero-particles, one of the lightest known materials, derived from space technology.
LOLA’S LASHES
