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We’re GLAAD That These Brands Exist: How 5 Companies Have Supported Pride Month

In an effort to create a more inclusive world, it’s thanks to big businesses that many consumers hear about LGBTQ+ issues for the first time. It’s because of their efforts through media, marketing, and special products that even the most isolated individuals are able to tune in to what’s happening throughout the world. Today we highlight a few brands that continue to support inclusion efforts. Check out what Absolut, Sally Hansen, Bud Light, ASOS, and Express has available for Pride Month.

Through partnerships with GLAAD, a non-governmental media organization promoting LGBTQ+ advocacy and equality, the following brands deserve special recognition for their nation-wide support during Pride Month. Check these five brands out when you want to show your support.

1. Express

Express Pride Month

When you want to look good poolside, Express has got you covered (literally). The clothing brand recently launched its Love Unites Campaign in partnership with GLAAD to show their support for the LGBTQ+ community.

The campaign unveiled a completely new collection of 25 pieces of gender-fluid clothing options. For every piece of clothing purchased from the collection through July 15, Express will also donate 25% of its net income to GLAAD up to $100,000.

2. Bud Light

Bud Light Pride Month

No celebration is complete without a great beer. When you want to celebrate Pride this month, why not choose Bud Light’s new rainbow-inspired bottles?

But the Beer company isn’t simply releasing a new print for its boxes; partnering with GLAAD, Bud Light has released its first-ever rainbow aluminum bottles. Studies have shown that adding or changing a sign can benefit a business’ sales by up to 7%. For every case sold between May 27 and June 30, Bud Light pledged to donate $1 to the advocacy group for up to $150,000 in total donations.

This is in honor of the company’s 20-year anniversary working with GLAAD. GLAAD Chief Programs Officer Zeke Stokes recognized the importance of their partnership following their debut.

“For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people,” Stokes noted. “Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.

3. Absolut

Absolut Pride Month

If beer isn’t your cup of, well, beer, you can always invest in Absolut instead. The vodka powerhouse was the first spirits brand to throw its public support behind LGBTQ+ rights more than 38 years ago. In honor of the 50th anniversary of Pride, Absolut has teamed up with a number of organizations, local festivals, and activists in the community to accelerate LGBTQ+ acceptance.

Along with their social appearances, the vodka brand has also showcased a new bottle featuring a hand-painted rainbow flag design. To prove that their devotion to LGBTQ+ issues will last long after Pride Month, Absolut will stock your favorite store’s shelves throughout the rest of the year.

Best of all? The brand is also working to raise awareness and start a conversation about LGBTQ+ issues through its digital hub. Not only will this promote understanding, but the company also hopes that this conversation will inspire future endeavors for Absolut. Though the company undoubtedly relies on the help of the world’s 700,000 consulting firms on projects and manufacturing locations, getting this user feedback is vital for the company’s future success in sociopolitical movements.

4. ASOS

ASOS Pride Month

Express might be leading the charge for the middle class, but ASOS is truly a fan favorite among frugal fashionistas. As an online retailer, its managed to tap the global market of consumer spending where more than $2.86 trillion is spent each year online alone. Partnering with GLAAD for the third time, the online retailer has unveiled a collection of 50 new pieces in honor of Pride Month, including ASOS Curve and ASOS Plus styles.

ASOS notes that their collaboration with GLAAD has raised more than £200,000 in their efforts to date (more than $252,600 U.S.). This year, 100% of their net profits garnered from the collections will be donated to help GLAAD and their efforts.

5. Sally Hansen

Sally Hansen Pride Month

Sally Hansen knows that good drinks and good outfits aren’t photo-ready without beautiful nails. In its newest collaboration with GLAAD, Sally Hansen has released its Pride Collection. The collection features six Xtreme Wear shades in strikingly bold colors that represent the colors of the rainbow.

Sally Hansen Pride Month

You can order the colors online or from your local Walgreens or Ulta locations. At the Ulta locations, you can also invest in the entire collection as a gift set for only $16.99.

Celebrating the organizations who do it right is essential during Pride Month. Since 50% of all customers enter a business because of its signage, it’s expected that similar numbers will buy a product because of its packaging. If we want to encourage corporations to continue making strides for LGBTQ+ rights and advocacy, recognizing organizations that are doing it well is just as important as calling out the corporations who are getting it wrong.

It’s About to be LIT: Lit Cosmetics Glitter Camo Launches

There’s an inspirational quote that’s been around for years that pops up on Instagram every few weeks, “Don’t Let Anyone Dull Your Sparkle”.  This quote is the first thing we thought about when we were first introduced to the latest beauty, the Lit Cosmetics Glitter Camo. A single-step, aloe-based glitter product designed to highlight show-stopping facial looks that’s also a stunning body glitter. We couldn’t help but think, there’s no one that can stop the amazing sparkle we’ll be rocking with this must-have beauty product on.

The Lit Cosmetics Glitter Camo launched in three shades:

Commander in Glitter – a multi-sized holographic silver with a blue silica base
Sergeant Sparkle – a multi-sized rainbow shimmer with a pink silica base
Major Gold – a multi-sized gold glitter with a silica base

Not only does the Glitter Camo look great on your skin, but it’s also great for your skin as well. The multipurpose, water-based glitter is vegan, gluten-free, hypoallergenic, and free from parabens, alcohol, and propylene glycol. You’ll love it because it’s comfortable to wear, dries completely, doesn’t flake, is longlasting, and easy to apply and remove.

Lit Cosmetics at The Makeup Show NYC

While at The Makeup Show NYC, we attended Lit Cosmetics’ Glitterology 101 (the science of glitter) seminar. Hosted by Makeup Artist Amber Blanchard with Founder Jodie Perks, they shared everything you wanted to know about glitter. While there, we picked up a jar of the Lit Cosmetics Glitter Camo in Sergeant Sparkle. We’ve been waiting for the perfect time to rock it (check out on our Lit Cosmetics post on our @guestlistblog insta page)……we’re excited.

Founded in 2002 by Jodie Perks, Lit Cosmetics is a trusted brand; their products are available in top retailers like Sephora, Bloomingdales, and Beautylish.  Lit products are used by Cirque du Soleil and some of the world’s top makeup artists and celebrities. These include Derrick Rutledge on Oprah Winfrey, Elizabeth Moss, Sarah Nicole Tanner on Lady Gaga, Vittoriio Masecchai on Ke$ha, and Drag Race’s Trixie Mattel.

Green Beauty Products

Glow Green: 5 Tips To Go Green With Your Beauty Routine

While you might not think about it all that often, your daily beauty routine can have a surprisingly large impact on the environment. Between plastic packaging, artificial ingredients, and wasteful practices, your normal beauty routine might be harming the environment more than you realize. Here are a few tips and tricks you can use to shrink your carbon footprint while still looking and feeling great. Ready to go green with your beauty routine?

Green Beauty Products

Be Mindful Of Packaging

Most commercially produced and sold beauty products come in plastic packaging since this allows companies to cut down on costs of production. However, all that plastic has to go somewhere, and while most of it can be recycled, less than 22% of household trash is recycled in the U.S. When shopping for your makeup, skin care products, and more, look for products with reusable packaging. With a bit of effort, it’s even possible to go zero-waste with your routine.

Look At Ingredients Lists

Do you actually know what’s in that moisturizer you’re using? Many beauty products will use artificial ingredients, and some products might contain components that can irritate sensitive skin. Whenever possible, look for organic beauty products to integrate into your routine. The USDA has established an organic certification program that requires all organic foods to meet strict government standards. These standards regulate how such foods are grown, handled, and processed.

Go Cruelty-Free

Almost all companies will test their beauty products before releasing them, however, some choose to test on animals rather than humans. Animal testing is often cruel and inhumane, despite being a common industry practice. To reduce your contributions to animal testing, look for products that are labeled as cruelty-free. This means they avoid animal testing so you can feel good about your purchases.

Pay Attention To Sources

Your products might have organic ingredients and not test on animals, but how far did it have to travel to get to you? Many ingredients are sourced from longer distances before being processed, and then your products need to be shipped to a store before you buy them. All that shipping can add up to a larger carbon footprint than you might expect for a single beauty product. When possible, shop local, and always pay attention to where your makeup’s ingredients are being sourced from.

Do It Yourself

Want to go green with your beauty routine, but worried about how much it might cost you? Try making your own products instead. It’s estimated that by 2024, the global skin care market will reach $180 billion. Instead of spending your hard-earned money on beauty products with harmful environmental consequences, try making your own at home. That way you’ll be able to control exactly what goes into the products you’re using and how much waste is produced in the process.

Most people don’t consider the environmental impact of their regular beauty routine, but your trusted products might have a larger carbon footprint than you expect. Use these tips to keep your routine eco-friendly so you can feel great about the steps you take to look great.

Biggs & Featherbelle plant-based body care products

Biggs & Featherbelle: All-Natural, Plant-Based Body Care

We are not morning people. In fact, we can step into the shower and still be asleep; which is why we welcome invigorating scents to wake us up. Of course when it comes to your skincare, the most important isn’t scent, it’s how great it is for your skin. Luckily with the all-natural, plant-based body care, Biggs & Featherbelle, we get the best of both worlds. Get ready to invigorate your skin and your senses with the range of handmade soaps, bath fizzies, body butter, bath soaks, and body scrubs.

Created by sisters, Kelly and Kasey, Biggs & Featherbelle are made only with pure essential oils and plant-based ingredients. The soaps are handmade the old-fashioned way using cold processing to preserve the natural beneficial properties of the ingredients. We had the wonderful pleasure of trying out a few Biggs & Featherbelle products including the Barbados Sweet Orange & Grapefruit Soap, Bar-garita Key Lime & Sea Salt Soap, Lemon Bar Lemongrass & Shea Butter Soap, Lime & Sea Salt Body Scrub, Soul Kiss Sweet Bergamot lip balm, and Lemon Coconut whipped shea butter.

As soon as we opened the package, our entire apartment was engulfed in the amazing combination of sweet citrus scents. It was like having a scented candle burning. Talk about amazing aromatherapy! Of course, we couldn’t wait to indulge in the products and started with the Barbados Sweet Orange & Grapefruit Soap. This amazing cleansing soap is great for oily skin; it features sweet orange to nourish and balance excess oil, pink grapefruit to tone skin, and olive oil to moisturize.

We’re waiting until we’re done with the Barbados soap to use the other soaps; from what our skin has experienced (no dryness or tightness and it feels supple even before applying a moisturizer), we know we won’t be disappointed.

The Lime & Sea Salt Body Scrub is even more incredible than it sounds. It’s not teeming with oil, so there are no worries about possibly slipping in the shower. Its scent is vividly potent and you’ll love how your skin feels afterward. The multitasking Soul Kiss Sweet Bergamot lip balm is a dream. Not only does it moisturize, but it’s also great for reducing inflammation, soothing chapped and cracked lips, and heals, cools and helps prevent cold sores. We’ve never heard of a non-medical grade lip balm doing that!

Finally, the absolutely heavenly Lemon Coconut whipped shea butter. Raw shea butter is whipped into an almost fluffy, lightweight body butter that regenerates the skin, hydrates dry and damaged skin and hair. The lemon essential oil helps to tone and balance the skin.

We are in love with the all-natural, plant-based products from Biggs & Featherbelle. They have 20 soaps and we’re dying to try them all. Plus you can buy raw shea butter or cocoa butter in bulk.

Today Glitter 100% plastic-free glitter

Biodegradable Glitter, the Newest Product to Save the Planet

Festival season is officially here and it’s time to start gearing up with the freshest looks for the affair. But these events aren’t well-known for their eco-friendly initiatives; in fact, the amount of trash associated with these events have made them hard for environmentalists to swallow. Especially now that plastic straws have been banned in many locations.

Today Glitter 100% plastic-free glitter

Unfortunately, this plastic infiltration is nothing new. At the recent Coachella festival, more than a dozen grape farmers picked up shifts each night collecting pounds upon pounds of plastic cups, wrappers, and trash.

Today Glitter 100% plastic-free glitter

But the California coastline is used to garbage crowding its shores. Among the 3,400 miles of California coastline, most of it has been cluttered with straws, plastics, and waste for years. Amidst the new laws seeking to banish plastic bags and other single-use plastic products, the makeup industry has been among the most difficult markets to sway.

Enter: biodegradable glitter.

Today Glitter 100% plastic-free glitter

While many companies have been touting eco-friendly glitter products this year, Today Glitter is the first 100% biodegradable glitter product for festival-goers, DIY crafters, and savvy spenders, alike. This glitter has been integrated into makeup brands, body lotions, and more, with FDA approval to be used on eyes and lips. This makes it one of the best products to use during festival season.

“At Today Glitter, our mission is to enhance the inner beauty of each individual without contaminating our environment,” notes Victor Alvarez, the spokesperson for Today Glitter. “With 100% plastic-free biodegradable glitter, beauty gurus, families, and everyone in between can experience the joys of glitter without risking harm to the planet. It’s our passion to give fans useful and creative alternatives to live a sparkly life without the waste.”

Today Glitter 100% plastic-free glitter

Best of all? This glitter degrades in fewer than 30 days. While it means you can’t stock up on your favorite products, it ensures that traditional glitter made from small pieces of plastic stay out of the environment.

These microplastics are terrible for the environment. Anything from plankton to fish to birds regularly ingests these plastics which contributes to bioaccumulation throughout the ecosystem. They can take up to 200 years to photodegrade in the environment where they break into smaller plastic particles before they’re finally gone. Scientists have been calling on a ban for glitter for years. It was thanks to their efforts that microbead exfoliants were banned back in 2015.

These biodegradable glitters are also much more comfortable to wear with some reports claiming that they’re up to 40% silkier than traditional glitter. Starting at $10, this affordable option will hopefully push plastics out of the beauty realm for good. This festival season, invest in eco-friendly products.

Gorjue Foodie-Inspired Lipsticks

Lip-Licking Good: The Delectable Gorjue Foodie-Inspired Lipsticks

We’re sure you’re aware of the long-standing relationship between food and fashion. But have you noticed the budding fusion of food and beauty? You’ve probably enjoyed a beauty drink, indulged in coconut water or milk-based beauty products, but have you ever tried a foodie-inspired lipstick? Get ready to enjoy your lip licking beauty with the wonderful range of Gorjue foodie-inspired lipsticks.

Gorjue Foodie-Inspired Lipsticks

Gorjue fuses the food and makeup industries with lipsticks that mimics and named after foods from around the world. The brainchild of Maesa Koeber, Gorjue foodie-inspired lipsticks are cruelty-free, vegan lipsticks that make your lips nibble-worthy. The long-wearing lipsticks are also gluten-free, soy-free, glide on velvet smooth, is highly pigmented and opaque, and very moisturizing. Don’t worry, you won’t be walking around with food breath on your lips. Gorjue boasts a delectable citrus vanilla scent that will put all the attention on your lips.

Gorjue Foodie-Inspired Lipsticks Gorjue Foodie-Inspired Lipsticks

The name itself celebrates beauty and food. Gorje means “to eat” but it’s also a simile for “gorge,” short for gorgeous. What a perfect double entendre! Coat your lips in creamy satin lip colors in shades like Spicy Tuna Roll, Salmon Nigiri, New York Hotdog, California Burger, and Southern Fried Chicken. Each shade retails for $22.00 but you can all five creamy colors in a Foodie Beauty Bundle for $90.00.

Gorjue Foodie-Inspired Lipsticks Gorjue Foodie-Inspired Lipsticks Gorjue Foodie-Inspired Lipsticks

For those who are not afraid to go all out, there is the Limited Edition “To Go” set for $120.00; it includes all five of the Foodie Beauty Bundle lipsticks in a giant Gorjue’s Take Out Box. The Take Out Box is made from hard white vinyl, boasts a functional lid with inside storage, and metal handle.

We can’t wait to see what other food-inspired colors Maesa Koeber adds to her range of Gorjue Foodie-Inspired Lipsticks. We have a few ideas of our own but we want to know, what food-inspired lip colors would you love to see?

 

Why Should You Attend The Makeup Show NYC On May 5th & 6th?

First of all, if you love beauty you definitely should but there are several other reasons to attend The Makeup Show NYC. For starters, The Makeup Show is the largest pro beauty event in the world! The two-day beauty experience introduces beauty lovers to both indie brands and pro-favorites. Over 120 beauty brands will be showing their products. As an attendee, you will be among the first to see these beauty brands launch their new products. You will witness pro-artists setting new beauty trends, and so much more.

Want to know more about the beauty industry from the Pros? The Makeup Show NYC will have 8 stages of hands-on beauty education and workshops. These workshops will feature strong women in the beauty industry, including Tabatha Coffey, Natasha Denona, Erin Parsons, Danessa Myricks, and more. Get the inside scoop on bridal beauty, makeup for photography, color correction and theory, complexion and skincare, etc. Check out a peak of a part of the show’s layout and some of the brands:

For the first time, ever The Makeup Show welcomes an International Stage where makeup professionals from all over the world are featured. These global artists include Vanessa Davis, Mia Connor, Einat Dan, Darya Kholodnykh, Isabelle De Vries, Lorcan Jude Devaney, Pepe Gutierrez, Daniel Takahashi, Bastian Russ, and Ederson Oliveira.

If editorials and beauty shots are your weakness, you’ll love the Art Gallery with Photographer Matthew Jordan Smith. Along with his work with Revlon and HBO, Matthew has shot many major celebrities; some of these celebrities include Oprah Winfrey, Queen Latifah, and Angela Bassett. He’s also published three books, one of which you can see above.

Last but certainly not least, beauty brands and local makeup artists come together to present the NYC Nights Fashion Show. To celebrate the iconic New York nightlife, The Makeup Show NYC presents a cocktail event with a fashion presentation. The fashion show will take place on Sunday, May 5th, 6:00pm-7:30pm on the 5th Floor in the Main Stage area.

The Makeup Show NYC will be held Sunday, May 5th, from 9:00 a.m. to 6:00 p.m. and Monday, May 6, from
9:00 a.m. to 5:00 p.m. at Metropolitan Pavilion, located at 125 W. 18th Street. Get a complete list schedule of events and scheduled and your tickets to the world’s largest beauty event today.

Women Are Ditching the Dye in Favor of Going Gray With Grace

By the age of 35, two-thirds of American men will experience some degree of hair loss. But for many women, going gray has often been seen as the equivalent to balding. And though a lot of women will still reach for a box of dye or make regular appointments with a stylist to ensure their grays are well-covered, it’s becoming more popular for women to go au naturale and to embrace the gray in a self-love power move heard ’round the world.

Yes, dyed silver and gray tresses were a trend on Instagram not too long ago. But now, women are more inclined to give up the extra maintenance and let their locks go. Grombé, a relatively new Instagram account that celebrates women who are in the midst of their gray hair transition, has grown to amass 74,000 followers and counting. Celebrities are starting to embrace their grays as well, as Jessica Biel and Katie Holmes have recently walked the red carpet with streaks of natural silver showing. And while many women (and stylists) are still decidedly anti-gray, representation is growing — and that’s typically an important first step to widespread acceptance.

Photos courtesy of Popsugar

But why do we even go gray in the first place? We tend to fear gray hair because we don’t want to get old, but gray hairs often start to appear on women in their 20s and 30s. Achromotrichia, the process of hair turning gray and then white, often starts around this time. Race and other genetic components are typically what determines when and how much of your hair starts to turn. Nutritional factors can play a role, as can stress — which may be why regular exercise is a good idea. Partaking in 30 minutes of moderate physical activity five times per week can also improve cardiovascular health, which is a win/win for many women. Gray hair does tend to be drier due to decreased oil production, which is another reason to follow a protein-rich diet, stay hydrated, use moisturizing products, and stay active.
Ultimately, the gray hair movement is still (ironically) in its infancy. But if the growing popularity of these communities is any indication, it’s about time women were able to opt out of society’s unrealistic and expensive expectations of conventional beauty and start embracing their natural allure.