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Dark & Lovely Rebranding Event

Dark & Lovely Rebrands With a Revitalizing Celebration

When it comes to black women and hair, rain can sometimes be our kryptonite. However, the torrential downpour could stop several black beauties from celebrating the rebranding of Dark & Lovely. For over 45 years, Dark & Lovely has proudly dedicated its legacy to catering to the hair care and styling needs of African American women. In celebration, the haircare brand is unveiling a fresh and new modern look. The new logo and brand aesthetic were all unveiled at the rebranding event hosted by Kela Walker.

Dark & Lovely Rebranding Event

The rebranding comes on the heels of Dark & Lovely’s 45th-anniversary celebration in 2017, honoring its launch as the first at-home relaxer and hair color formulated specifically for African American women. The pioneering brand has evolved and is addressing the role hair plays in that expression with the Dark & Lovely campaign, “Dark & Lovely & __________.”

Dark & Lovely Rebranding EventDark & Lovely Rebranding Event

The Dark & Lovely & _______ campaign celebrates those who authentically express who they are and encourages women to recognize their infinite, internal power, helping them to find their individual voice.

“The Dark & Lovely consumer is bold, she is dynamic and she is constantly changing,” states Kristen Blandon, Vice President of Marketing at SoftSheen-Carsen. “To continue to be the brand she chooses for her evolving hair needs, we must evolve too!”

Dark & Lovely Rebranding EventFade Resist Hair Color

The first updated hair care products are they signature Fade Resist hair color and relaxer product lines. Fade Resist, $5.00, is the #1 hair color for women of color. Its new Nourishing Care conditioner is infused with Vitamin E and Argan Oil to help protect your hair from dryness. Offering 18 shades, the largest shade palette for women of color, the no-drip application provides up to 100% gray coverage. It locks in brilliant shine for up to eight (8) weeks of vibrant, rich conditioning color.

The Dark & Lovely Triple Nourished Silkening Relaxer $7.00, delivers salon-worthy results, leaving your hair feeling nourished and silky smooth. The new Relaxer System helps deliver the conditioning care needed for healthier looking hair. The No-Lye formula helps preserve five signs of healthy hair – moisture, shine, strength, softness, and body. With this new product update, you are able to relax any way you want; whether you want to retouch, tex-tax or spit treat (edges, nape, etc.) for style versatility.

The rebranded Dark & Lovely products are available for purchase at Wal-Mart, Dollar General, Family Dollar, and www.amazon.com.

Repair Your Skin with the Latest OZNaturals Skincare Products

We are slowly getting into the time of year when the air is colder and drier. Your lightweight summer moisturizers will not be enough to combat the dryness of the cooler temperatures. Luckily two moisturizing, skin-loving OZNaturals skincare products, the cold processing skincare pioneer, are here to help your skin adjust. OZNaturals announced the launch of their NEW! Cocoa Shea Blissful Body Butter and a NEWLY formulated Sea Infused Herbal Moisturizer; both of which offer superb hydration and so much more.

Packed with antioxidants and vitamins, the Cocoa Shea Blissful Body Butter creates a protective shield that locks in moisture to deliver a natural healthy glow to the skin. The Sea-packed Facial moisturizer not only helps to protect and renew the skin’s cells on your face but it also acts to purge the skin of damaging toxins. Your skin will thank you for using these OZNaturals skincare products.

OZNaturals Cocoa Shea Blissful Body Butter, $24.95

OZNaturals NEW! Cocoa Shea Blissful Body Butter

Enjoy super hydration and skin protection like no other. The OZNaturals Cocoa Shea Blissful Body Butter’s antioxidant-rich oils hydrate and protect your skin, even in the most extreme conditions. Its superstar ingredients deliver many Omega Fatty Acids, Phytosterols and Vitamins A, E, and K.  These nutrients are extremely beneficial for immediately nourishing dry, ashy, chapped skin.  You’ll love the richness of this whipped soufflè, it leaves your skin with a luxurious, silky feel.

OZNaturals Sea Infused Herbal Moisturizer, $19.95

OZNaturals NEWLY FORMULATED! Sea Infused Herbal Moisturizer

This natural, anti-aging facial moisturizer contains Vitamin C, Sea Kelp, and Algae Keratin Extract for the most therapeutic and effective moisturizing available. This formula is great for any skin type, even sensitive skin; it makes a perfect daytime and nighttime moisturizer for oily, combination, and normal skin types. This Sea Infused Herbal Moisturizer also helps boosts collagen production to help diminish the appearance of fine lines and wrinkles with water-binding properties that support moisture retention.

All of OZNaturals skincare products are manufactured through Cold Processing. Cold Processing is different from other manufacturing processes because the key ingredients are never heated, boiled or melted during or after production. By utilizing Cold Processing, OZNaturals is able to preserve the beneficial values and high effectiveness of its key ingredients. This allows your skin to receive a more natural product with all the full benefits of the ingredients, preserved in their most potent and pure form.

OZNaturals skincare products are also cruelty-free, gluten-free, vegan and plant-based. All are made without Phenoxyethanol, Parabens, Petrochemicals, Sulfates, Synthetic Colors, Synthetic Fragrances, Phthalates, and Benzyl Alcohol. OZNaturals is available online at www.OZNaturals.com and www.amazon.com.

Finchberry Handcrafted Soaps

Finchberry Soaps – Uniquely Decadent Sensory Bath Experience

When you think of bath soaps, the last thing you think of is baked goods; but today we’re highlighting some deliciously aromatic and wonderfully stunning soaps that are actually baked. Feast your eyes on the beauty that is Finchberry Soaps. These decadent, handcrafted soaps feature natural, food-grade ingredients, a unique decadent appearance, and a lush gentle lather. The Finchberry soaps are not just a cleanser, they are gluten-free, vegan-friendly, made without any harsh chemical preservatives, and boast a sensory experience.

Finchberry Handcrafted Soaps

All of the Finchberry soaps are handcrafted in their Northern Florida studio. A studio which is filled with piping bags, baking racks, ovens, and dough mixers. No surprise as Finchberry was started by Owner/Founder Ashley Robertson in her kitchen in Washington DC. It looks as much like a bakery as their soaps look like baked goods. As you can imagine, they smell absolutely incredible, some of them almost edible.

Finchberry Handcrafted Soaps

We had the pleasure of experiencing the Soap by the Slice and wow. First of all, we didn’t start using it until a month after receiving the Best Seller’s Sampler Tin; not because we didn’t like it, but because we loved the smell of the soaps so much. We found ourselves repeatedly opening and closing the tin to indulge in the aromatic wonder of these beautiful soaps. Look at them, can you blame us, you can practically inhale the scents through the screen. These soaps will captivate you visually, aromatically, and touchably; your skin will absolutely love them.

Finchberry Handcrafted Soaps

The Finchberry Soaps are available in several yummy scents. Our tin contained Cranberry Chutney, Grapes of Bath (sweet summer berries and lightly-frosted autumn grapes), Renegade Honey (honey and almond bitter), Tart me Up (raspberry, lemon, and real Moroccan rose buds), Sweetly Southern (wild honeysuckle), Spark (notes of orange, apple, grapefruit, peach and strawberry with just a touch of loganberry), Sweet Dreams (lavender and vanilla), and Darling (cherry blossom, sensual white lily and blushing violet petals blended with a hint of warm vanilla).

Of course, these beautiful, handcrafted soaps are not the only thing Finberry Soaps has to offer. You can also indulge in Fizzy Salt Soaks, Shimmer Body Washes, Hand Cremes, Sugar Scrub Cubes, Solid Perfumes, Soap Dishes (they have the cutest ones – we fell in love with the Victorian Iron Soap Dish), and so much more.

Finchberry Handcrafted Soaps

We promise you won’t be disappointed with these amazing bath products. Get to know all the Finchberry products by visiting www.finchberry.com.

Fountain of Truth Eco-luxe products

Discovering The Fountain of Truth: Eco-Luxe Skincare Products

The search for the Fountain of Youth will never end. Man’s has search for the key to eternal youth continue on throughout our lives. And while the evasive location alludes us, we rely on science to help us achieve youthful appearances and slow down the signs of aging. Thanks to the combination of science and nature, eco-luxe brands like, Fountain of Truth, are able to reverse the appearance of aging with their mindfully created skincare. Fountain of Truth, created by Giuliana Rancic, boasts clean beauty products made with natural and non-toxic ingredients. Their proprietary Super Bio-Ferment Complex features clean, safe, gentle, and highly effective, fermented, skin-loving botanical ingredients.

Fountain of Truth Eco-luxe products

Fountain of Truth recently launched two new skincare products: the Magic Wand Sculpting Eye Roller, a lifesaver when waking up at the crack of dawn; and the Skin Nutrition Booster Kit, a trio of skin-loving facial serums that will save your skin from dehydration and the stress from planning your day to day. We’ve been using both (most the Magic Wand Sculpting Eye Roller) to the delight of our skin. Keep reading for details on these everyday eco-luxe solutions to achieving a more youthful-looking complexion without having to sacrifice performance.

Fountain Of Truth Skin Nutrition Booster Kit, $64.99

Fountain of Truth Eco-luxe products

The Fountain of Truth™ Skin Nutrition Booster Kit Facial Serums includes three powerful, potent, fast-absorbing concentrates. Whether your skin is feeling dehydrated one day or stressed the next, this kit has your skin solution. The serums can be used after cleansing and before moisturizing or mixed into your favorite Fountain of Truth leave-on product. All three serums include Fountain of Truth’s Super Bio-Ferment System, which helps to achieve softer, smoother, more luminous skin.

  • Bright – For that “outer glow” with this super brightening formula that includes Vitamin C, Magnesium & Licorice Root Extract
  • Hydrated – This moisture-rich serum with Sodium Hyaluronate & Vitamin B5, plumps the look of skin with hydration and brings back supple softness.
  • Calm – Skin going crazy, meet your match. This formula with niacinamide and zinc in this formula helps soothe stressed-out skin.

Fountain of Truth Magic Wand Sculpting Eye Roller, $60.00

Fountain of Truth Eco-luxe products

The magic happens with Fountain of Truth’s silky, weightless eyecream that helps fight visible signs of aging around the eyes. This Bright-Eyes Complex is rich in probiotic-derived ingredients, green tea, and pomegranate extracts; it helps to smooth away the look of fine lines and wrinkles, while caffeine extract works to diminish the appearance of dark circles and under-eye puffiness. Its unique metal, double ball applicator feels cool on contact and stimulates microcirculation while providing targeted application of the cream to enhance the formula’s benefits. Since we began using it about a week ago, we’ve noticed a big difference is the puffiness under our eyes; a side effect when ou’re up all night writing. Unlike our previous eyecreams, we found no need to pop this in the fridge to get the cool feeling.

Both the Magic Wand Sculpting Eye Roller and Skin Nutrition Booster Kit are available now at www.fountainoftruthbeauty.com and Ulta Stores.

Labotica True Nature Sheet Masks

Labotica True Nature Masks by Leaders Cosmetics

We recently read an article about a study from the World Health Organization that found microplastics in drinking water. Another article that found microplastics in the air and in raindrops. As you can imagine, a buildup of microplastics in our system can be detrimental to our bodies. So, of course, we must be a bit more discerning about what we put in and on our bodies. Since skincare products are absorbed into the skin, we started paying more attention to beauty products. We were recently introduced to the Labotica True Nature masks by Leaders Cosmetics, a range of environmentally-friendly, hypoallergenic sheet masks made with natural organic ingredients.

Labotica True Nature Sheet Masks

Every formulation of Leaders Cosmetics’ Korean sheet masks is developed by a group of 15 leading dermatologists; their goal is to provide pure, natural and effective skincare. Leaders Cosmetics empower women to take care of themselves from the inside out. Their skincare products and formulations work in just 20 minutes of “me time”; and we all know how important self-care is. The Labotica True Nature masks boast four skin-loving sheet masks, each geared toward resolving a skin issue.

Labotica True Nature Sheet Masks

Labotica True Nature Brightening Mask – Perfect for those looking for a visibly brighter skin tone. The Rosa Damascena Flower Extract helps provide excellent brightening and moisturizing effects to brighten the skin tone.
Use this mask to brighten dull and tired skin, get rid of uneven skin tone, and fade dark spots. It deeply hydrates your skin and smoothes rough dry skin, leaving it dewy and supple.

Labotica True Nature Moisturizing Mask – Coconut Fruit Extract has an excellent moisturizing effect. It makes your skin feel soft and moisturized by providing an abundant amount of moisture. It’s excellent for those looking to resolve issues with rough, dry skin and signs of aging. The superbly Moisturizing sheet mask intensely moisturizes and soothes skin, provides essential nutrients, and promotes oil-moisture balance.

Labotica True Nature Revitalizing Mask – Looking to revitalize and nourish your skin? The Hibiscus Sabdariffa Flower Extract in the Revitalizing sheet mask provides excellent effects to improve skin resilience for healthier skin. It helps with loss of firmness and elasticity and dull, tired skin. It improves visible lines and wrinkles, deeply hydrates skin, leaves skin firm and smooth, and stops premature aging.

Labotica True Nature Pore Clearing Mask – This is our hero sheet mask. If you’re like us and looking to soothe and purify your pores, the Camellia Sinensis Leaf Extract in this mask has excellent effects of tightening pores and soothing skin, leaving you with a smoother skin texture. It’s great for the treatment of acne, enlarged pores, and the appearance of scars. It refines and tightens pores, balances oiliness, and soothes troubled and irritated skin.

The Labotica True Nature masks retail for $3.00 each and $27.00 for a pack of 10. You can also purchase the Tencel Mask Kit, which includes one of each of the four sheet masks and an adorable Cat Ear Headband.

Revlon Grey Hair Cover Up

The Root of It All: Revlon Root Erase Permanent Root Touch-Up

Do you know that annoying time in-between your hair coloring visits when your grey roots are visible? Well, there’s a new Revlon product on the market to help you make that in-between time a distant memory. The best part, you achieve your color without the mess and the expense of that color touch-up salon visit. You can literally get to the root of it all with the new Revlon Root Erase Permanent Root Touch-Up.

Revlon Root Erase Permanent Root Touch-Up

Here are a few key features and benefits of the Revlon’s Permanent Root Erase. They include:

Simple and easy to use with no prep required and no mess to clean up – just pump, mix and apply; a professional, quality reusable brush that’s included for easy application of the touch-up; powerful enough to cover 100% gray roots in as few as 5 minutes; and a permanent formula that seamlessly matches leading hair color shades. Available in 13 shades, you’ll love how easy it is to make those gray strands disappear. Plus, you get three uses out of one box of Revlon’s Permanent Root Erase (you get 3 pairs of gloves in the kit), so when those pesky gray hairs return, you’ll be ready.

Revlon Root Erase Permanent Root Touch-Up

The Revlon Root Erase Permanent Root Touch-Up come in these available shades:

  1. Black
  2. Dark Brown
  3. Burgundy
  4. Dark Auburn/Reddish Brown
  5. Medium Brown
  6. Medium Ash Brown
  7. Medium Golden Brown
  8. Medium Auburn/Reddish Brown
  9. Light Brown
  10. Light Golden Brown
  11. Dark Blonde
  12. Medium Blonde
  13. Light Blonde

How easy is it to use? Just pump the can, mix the formula in the cap (yes, the cap doubles as a mixing bowl), and apply to your gray roots. Could your gray hairs use a little permanent erasing? Then the Revlon Permanent Root Erase is exactly what you need. We love that it features a minimal odor, saves you from spending all that time at the salon, and blends wonderfully with your natural hair color. friends an family will think you made a trip to the salon.

The Revlon Root Erase Permanent Root Touch-Up retails for $12.99 per kit and is available at Walgreens, Rite Aid, Target, Walmart, CVS, and www.amazon.com.

UK-Based W7 Cosmetics Launches NEW Products with Brand Ambassador Reuben de Maid

Brand Ambassador Reuben de Maid Launch NEW W7 Cosmetics Products

We love being introduced to new beauty brands, especially if they are budget-friendly and offer a vast variety. We can’t help but get excited when we are introduced to what could be our new favorite beauty find. And that is exactly what happened when we were invited to celebrate W7 Cosmetics and their new Brand Ambassador, YouTube sensation, Reuben de Maid.

UK-Based W7 Cosmetics Launches NEW Products with Brand Ambassador Reuben de Maid UK-Based W7 Cosmetics Launches NEW Products with Brand Ambassador Reuben de Maid

For those note familiar with brand ambassador Reuben de Maid, he is a 14-year-old UK-based, YouTube sensation and makeup artist who got his break on The Ellen Show. Created by two entrepreneurial young men from London, UK, W7 Cosmetics is known for its array of highly pigmented eyeshadow palettes, budget beauty dupes and playful, design-focused products. W7 Cosmetics delivers high-quality cosmetics at an affordable price.

UK-Based W7 Cosmetics Launches NEW Products UK-Based W7 Cosmetics Launches NEW Products

The budget-friendly makeup brand boasts a collection of over 500 products, none of which are tested on animals. The product range includes nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras. We’re in love with their almost unlimited range of mascaras (we’re currently obsessing over their Glitter Flash gold mascara).

UK-Based W7 Cosmetics Launches NEW Products

On an even more personal level, we love the range of product available under their Ebony Collection, formulated for darker skin tones. Products in this range include Foundations, Concealers, and Powders.

UK-Based W7 Cosmetics Ebony Collection UK-Based W7 Cosmetics Ebony Collection UK-Based W7 Cosmetics Ebony Collection

But back to the palettes. We’ve never seen so many varieties from one beauty brand. W7 Cosmetics has every eye and lip palettes you can imagine. It’s like palette heaven. We had a chance to play a little with a few of the products and we love everything.

UK-Based W7 Cosmetics

You’ll be addicted to the limited edition Socialite Eyeshadow Palette; this multi-textured pressed pigment palette features a range of 18 pressed nude pigments. It includes 10 creamy matte shades, 4 duo-chrome shades, 2 pressed glitter shades, 1 shimmer shade, and 1 concealer.

UK-Based W7 Cosmetics

We also had the pleasure of speaking with Reuben de Maid about W7 Cosmetics, his favorite products from the brand and product collaborations between him and the brand.

Urban Skin Rx Skin Care Products

Urban Skin Rx: Skincare From The Melanin Skin Experts

Everyone has heard the famous line “Black don’t crack”; while it’s true that the melanin in African American skin helps in looking younger, black skin still needs nurturing. Black may not crack but it does bruise. While we may look younger, black men and women can still be plagued with skin issues. These include acne, enlarged pores, hyperpigmentation and other common concerns seen in darker skin tones. Thankfully, there is a solution. Urban Skin Rx is a clinical skincare line founded by medical aesthetician Rachel Roff. It is a skincare range of scientifically researched corrective skincare products for all skin tones and colors.

Urban Skin Rx Skin Care Products

We are currently trying out three skincare products from Urban Skin Rx – Combination Skin Cleansing Bar, Clear & Even Tone Clarifying Glycolic Pads, and the Even Tone Super Glow Serum. Keep on reading for more information on these products and our take on them:

Urban Skin Rx Skin Care Products

Combination Skin Cleansing Bar, $24.00 – the Urban Skin Rx Cleansing Bars are also known as “treatment bars in a jar” because that’s exactly what they are. The 3-in-1 Combination Skin Cleansing Bar is a smoothing, hydrating cleansing treatment. It improves the appearance of rough skin, aging skin and eczema-prone skin. It works as a daily cleanser, mask, and exfoliator thanks to its rich, thick lather and exfoliating sponge.

Urban Skin Rx Skin Care Products

You don’t need much of the solid brown cleansing bar to get a deep clean, and it boasts a light fennel scent. It left our skin looking brighter and left it felt clean, but not tight or dry. We love a multitasking beauty product and this Urban Skin Rx cleanser is an effective time-saver.

Urban Skin Rx Skin Care Products

Clear & Even Tone Clarifying Glycolic Pads, $32.00- thanks to a powerful combination of Glycolic acid, Lactic acid, and Salicylic acid, the Urban Skin Rx Clear & Even Tone Clarifying Glycolic Pads effectively exfoliates dead skin cells, promotes even-looking skin tone, removes excess oil, and leaves behind a skin cleansing formula. It will take time to see the full benefits of using the pads but personal experience tells us that Glycolic acid smooths the appearance of skin. You’ll experience a slight initial tingling, which disappears just as quickly.

Urban Skin Rx Skin Care Products

Even Tone Super Glow Serum, $26.00 – last but not least is the Urban Skin Rx Even Tone Super Glow Serum; a brightening and anti-aging antioxidant powerhouse. It is the perfect blend of ingredients which work together to improve the appearance of dark spots, sun damage and the effects of aging. It has an earthy scent to it, a faint citrus scent, but more eathy, a lot like aged orange rinds. Upon first application, it can feel a bit sticky but it absorbs fairly quickly into the skin. As sufferers of uneven skin tones, we can’t wait to be free from the issues that plague our darker skin.

Our fellow melanin-gifted, if you are looking for effective skincare for your skin tone needs, try Urban Skin Rx.