Throughout May, every visit to Benefit Cosmetics for a brow wax is more than just a beauty treatment—it’s a contribution to empowering women and girls in our community. With their Bold is Beautiful initiative, Benefit Cosmetics is making a tangible difference in the lives of countless individuals.
For each brow wax service provided globally during May, Benefit Cosmetics pledges $5.00 to local charities that focus on uplifting women and girls. This support extends to esteemed organizations like Planned Parenthood, Girls Inc., Step Up, and Dress for Success in the United States. These partnerships reflect Benefit Cosmetics’ commitment to fostering opportunities and confidence among women and girls nationwide.
The genesis of the Bold is Beautiful Project stems from Benefit Cosmetics’ desire to transcend conventional beauty norms and empower women to embrace their boldness and potential. Since its inception in 2015, the initiative has raised over $26.6 million for various charitable endeavors, ranging from afterschool programs and shelters for domestic violence survivors to beauty workshops for cancer patients and STEM camps for aspiring female scientists.
“Taking the proceeds from a service that creates such a remarkable change on the surface and donating them to charities that ignite a deeper change in the lives of women was a no-brainer for us,” explains Maggie Ford Danielson. “Through the Bold is Beautiful campaign, we strive to ensure women and girls around the world feel confident, empowered, and uplifted.”
At the heart of this philanthropic effort lies the belief in the transformative power of the brows—a sentiment deeply ingrained in Benefit Cosmetics’ history since its founding in 1976. With over 2,800 BrowBars worldwide, Benefit Cosmetics has provided countless individuals with not just perfectly shaped brows, but also a sense of positivity and upliftment.
To participate in this impactful cause, you can simply schedule a brow wax appointment at their nearest Benefit Cosmetics store. By choosing Benefit Cosmetics, customers enhance their appearance and contribute to initiatives that empower women and girls to realize their full potential.
For those interested in joining this meaningful endeavor, locating a nearby Benefit Cosmetics store is as simple as visiting www.benefitcosmetics.com. Join Benefit Cosmetics in celebrating the beauty of generosity and empowerment throughout May and beyond.
