B&G Foods, in collaboration with Made by Alex, announced today the launch of the B&G Pickles x Made by Alex Pickleball Bag, an accessory designed to captivate handbag, pickle, and pickleball enthusiasts alike. The B&G brand, originally known as Bloch & Guggenheimer, has been a staple of NYC’s culinary scene since its inception in 1889. Renowned for its pickles, peppers, relishes, olives, sauerkraut, and other specialty items, B&G has set the standard for New York taste for over 135 years.
The B&G Pickles x Made by Alex Pickleball Bag is crafted in New York City where the iconic B&G brand began, and is poised to be the ultimate summer must-have. With pickleball’s popularity skyrocketing, B&G Foods identified an opportunity to blend the fervor for pickle culture with the artisanal expertise of Alex Dabagh (pictured below), one of New York’s premier local designers. This collaboration has birthed a strikingly innovative accessory that seamlessly merges the worlds of pickles, pickleball, and high fashion.
The B&G Pickles x Made by Alex Pickleball Bag is meticulously crafted with Italian leather and adorned with a chenille-branded patch. It embodies both durability and unparalleled style, making it ideal for hitting the courts or enjoying a leisurely day out. The bag is designed to hold two pickleball paddles and two pickleballs, ensuring that players are always prepared for a game while showcasing their impeccable taste in accessories.
This partnership taps into the growing trend of collaborations between handbag and food brands, capturing the imagination of audiences worldwide. By appealing to three passionate demographics—handbag aficionados, pickle enthusiasts, and pickleball players—the B&G brand and Made by Alex collaboration herald a future where functional accessories seamlessly integrate with culinary and sports cultures.
The B&G Pickles x Made by Alex Pickleball Bag is available for $250.00 on the Made by Alex website. For more information and to purchase this unique accessory, visit www.madebyalexnyc.com. This limited-edition bag not only celebrates the rich history of the B&G Foods brand but also exemplifies the innovative spirit of NYC’s design community, making it a must-have for the summer season.
