Hoola, Benefit’s bestselling bronzer, is making waves with an exciting new launch: Hoola Wave Bronzing Balm. This fresh take on the cult-favorite bronzer brings a creamy, buttery-soft formula that effortlessly melts into the skin, delivering a sun-kissed, beachy glow. With a natural finish and a buildable, blendable texture, this bronzing balm provides up to 12 hours of long-wearing radiance. It’s designed to be waterproof, sweatproof, smudge-proof, and transfer-resistant, ensuring a flawless look that lasts all day. Plus, its non-comedogenic formula makes it suitable for all skin types.
What sets Hoola Wave Bronzing Balm apart is its infusion of skin-loving ingredients. Jojoba seed oil, shea butter, and avocado oils, rich in omega fatty acids, help nourish and condition the skin, leaving it soft and supple. Bamboo cellulose fiber enhances the formula, giving skin a smoother, more refined feel. This bronzer not only enhances your complexion but also works to keep your skin hydrated and comfortable throughout the day.
The Hoola Wave Bronzing Balm, $36.00, applies like a luxurious cream and sets into a silky-soft, natural finish with a soft-focus, blurring effect. With medium, buildable coverage, you can customize your glow from subtle warmth to a more sculpted, bronzed look. This bronzer caters to a wide range of skin tones, available in five versatile shades: Light, OG, Medium, Medium Deep, and Deep.
In addition to the new balm, Benefit has expanded its iconic Hoola Bronzer range with shade extensions, offering the same beloved ultra-fine, silky-soft powder formula in a fresh lineup of shades. The updated range still features its natural-matte finish, all-day wear, and reliable sweatproof, water-resistant formula, ensuring a long-lasting sun-kissed effect.
For the perfect application, Benefit Cosmetics introduces the Hoola Wavemaker Bronzing Balm Brush, $35.00. This limited-edition brush is specifically designed for use with the new bronzing balm, featuring a dome-shaped head and ultra-soft synthetic bristles for seamless blending. Its medium-density design ensures precision, making contouring and bronzing effortless.
With Benefit Cosmetics’ NEW Hoola Wave Bronzing Balm, the beauty brand redefines bronzing, delivering a weightless, creamy formula that provides a flawless, beachy glow. Whether you’re a fan of the classic Hoola or looking for a new way to achieve a natural bronze, this launch offers the perfect combination of skincare benefits and sun-kissed radiance.
