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Rimmel London’s New Spring Product Launches

This season, Rimmel London has the hottest new beauty looks. Coming out of London are bright, beautiful emphasized eyes offset by a gorgeous natural glow. With high impact eyeshadow shades, a precision liner, an ultra-plumping mascara and custom cheek color, Rimmel London’s latest collection has everything you need to spotlight your eyes, accentuate your cheeks and get noticed this spring.

Volume Flash ScandalEyes Mascara ($6.99) – Get scandalous lashes that cause a stir with this ultra volume-boosting formula that gives even the skimpiest of lashes a shaped, plumped, exaggerated finish. The secret? Scandal’Eyes Mascara is made with a supersized blend featuring triple the collagen and keratin of other mascaras on the market, and a flexible new MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s biggest brush. Instantly, lashes appear up to 12 times fuller and outrageously exaggerated. Available in Black and Extreme Black


Glam’Eyes HD Eyeshadow ($5.99) – The boldest eyeshadow pigments you’ve ever seen, packed with multi-reflective pigments, each intense, vibrant eyeshadow shade coats lids in dazzling color. The dual-use shadows work wet or dry, allowing you to customize your color. Impervious to creases and smudging, the ultra-glam shadows last up to ten hours, taking you from daytime pretty to nighttime knockout. Available in Black Cab, English Oak, Royal Blue, Green Park, English Rose, Purple Reign, Heart Of Gold, and True Union Jack.

Match Perfection 3 Tone Blush ($4.97) – Wake up your face with a flush of customized natural cheek color. Featuring three shades in one, Match Perfection 3 Tone Blush features Smart-Tone technology that adapts to your unique skin tone and blue sapphire pigments for radiant true-to-you color. The blendable formula makes harsh lines a thing of the past and expert sculpting easier than ever. Available in Light, Light/Medium, Medium, Medium/Dark at Walmart.

Exaggerate Eye Liner ($6.00) – Pin-point precision eye definition, this breakthrough liquid liner features an ultra-fine felt tip designed to absorb maximum liquid liner and deposit intense pigment for bold, exact application and majorly amplified eyes. Made with moisturizing sorbitol and glycerin, the gentle blend not only beautifies eyes, it cares for sensitive lids too. Available in Black.

Kate Moss Rimmel London Lipstick Collection

Kate Moss has created her first ever lipstick collection for Rimmel London. This collection was specially created featuring Kate’s favorite shades.

Lasting Finish Lipstick by Kate Moss delivers full-bodied, all-day color with an added Black Diamond Pigment Complex for even more radiant color. The complex reflects like never before, creating gorgeous tones that leave lips irresistible. Natural moisturizers deliver a rich, creamy texture that stays put, while vitamins C and E provide essential antioxidant protection.

Kate’s collection includes:

01 – a deep brick red (seen on Kate in photo above)
04 – a royal purple
08 – a dusty rose
12 – a candy coral
14 – a blushed nude

What’s New in Rimmel London Beauty

This season, it’s not just about what’s hot and new in fashion and accessories – keeping up with the latest beauty launches are a must to keep your look current. For Spring 2012, the hottest beauty look out of London is bright, beautiful emphasized eyes offset by a gorgeous natural cheek flush. With high impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London’s latest collection has everything you need to play up your peepers, highlight your cheeks and get noticed.

Volume Flash ScandalEyes Mascara

Get scandalously sexy lashes with the flexible new MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s biggest brush. This amazing mascara also features triple the collagen and keratin of other mascaras on the market for super high volume and captivating eyes.

Glam’Eyes HD Eyeshadow

The boldest eyeshadow pigments you’ve ever seen, packed with multi-reflective pigments, each intense, vibrant eyeshadow shade coats lids in dazzling color in any light. The dual-use shadows work wet or dry, allowing you to customize your color – make your eyes more beguiling with these intensely hued shades.


Match Perfection 3 Tone Blush

Vitalize your face with the glow of a customized natural cheek color. Featuring Smart-Tone technology that adapts to your unique skin tone and blue sapphire pigments for radiant true-to-you color, this triple tone blush gives you flawless rosy cheeks.

Exaggerate Eye Liner

This breakthrough liquid liner features an ultra-fine felt tip designed to absorb maximum liquid liner and deposit intense pigment for bold, precise application and majorly amplified eyes.

You won’t have to wait to long to get your hands on these beauty must-haves. All will be available in stores soon.

Celebrate the Royal Wedding with Rimmel London

Rimmel London is the ultimate in British beauty – epitomizing the London spirit: energetic, fashion forward and individual. The comprehensive beauty offering is always inspired by London’s trend-setting style. Now, you can celebrate the Royal Wedding – Rimmel London style.

Where hip meets heritage, Rimmel London is your go-to resource for Royal Wedding-inspired beauty. Check out Rimmel’s Facebook page for a chance to enter to win prizes, get the look of the bride-to-be, see unique photos live on the big day and create your royal look with make-up tutorials, including:

* Liz Pugh’s Royal Look: Nobody does the London Look better than British celebrity make-up artist Liz Pugh. Each week, Liz Pugh will comment on Kate’s look and give make-up tips on how you can get a similar look at home. Check back weekly for her Royal Wedding-inspired tips and tricks.

* Get Treated Like Royalty: Get the chance to win the Royal Treatment with exciting sweepstakes from Lucky (Win Glam’Eyes Day 2 Night Mascara) and OK! magazines (Win a trip to London).

* Look Like Modern Royalty: Watch YouTube videos and discover new ways to look like modern royalty with your make-up.

* Coming Soon: Visit the site on April 29th for a live celebration of the Royal Wedding. Rimmel will be on the streets of London capturing trendsetting looks on the big day.

About Liz Pugh: Liz is one of today’s most influential make-up artists with a resume to die for. She’s worked with publications like Vogue and Harper’s Bazaar, and created campaigns for Guess and Paul Smith. It’s no wonder celebs like Thandie Newton, Rachel Weisz, Leis, Keira Knightley and Victoria Beckham trust their face to Liz.