Oakley christened their new Store in the heart of New York City – Times Square with the help of MTV’s Ryan Sheckler. Some of you may remember Sheckler from the MTV show, Life of Ryan.

Photo Courtesy of Shecklermania.org

Interesting note – The new Oakley NYC store is inthe same building that housed MTV’s TRL

Oakley demonstrated their High Definition Optics which gives customers the freedom to express their own personal style by letting them design their own sunglasses.

Several media attendees and special invited guests in the packed store tried on various frames and lenses to discover their perfect personality fit while sipping on cocktails and enjoying delicious hors d’oeuvres.

Want to visit the new Oakley store for yourself? get over to 1515 Broadway on the corner of 45th Street to discover your perfect Oakley fit.