Their shoes line, Pour la Victoire, launched its first collection in 2007. Inspired by hard edge European fashion and the spirit of evolution, these shoes promote a modern 21st century look for a style that would otherwise only be associated with the Marie Antoinette. Each shoe carries classic French names like Victorina or Malena in honor of their soigné European appeal.
I attended the Fall 2011 collection preview of Pour la Victoire and fell instantly in love. The collection features bold feminine strength by using historic, luxurious, and unusual materials and designs.
Though I wasn’t familiar with the line, several celebs are, including Dakota Fanning, Ashley Greene, Emmy Rossum, Sophia Bush, Anne Hathaway, etc. After previewing the Fall collection, I was dying to see what Pour la Victoire currently has in stores for spring and yes, spring is just as yummy.
While at the Fall Preview, I interviewed the charismatic David Giordano about the inspiration, the new collection and a few other shoe facts