NYDJ Fall 2011 Preview

No matter the season, denim is a staple, it takes you from day to night and can be practically worn anywhere. The only real battle now is finding a great fitting pair – one that emphasizes the good while hiding the bad. Zia and I each found such a pair last year in NYDJ (Not Your Daughter’s Jeans) – link back to the article HERE. Not only were the jeans on trend, the revolutionary fit made both our problem areas into minor issues. You see NYDJ is renowned for their original slimming fit. Every pair of NYDJ pants includes the brand’s Lift Tuck Technology®, which features a patented criss-cross panel that flattens the stomach while lifting and smoothing your curves in the back so you look and feel a size smaller, instantly. To reiterate, NYDJ  pants will be your favorites and your only jeans for these reasons:

  • Fit – NYDJ’s Lift Tuck Technology® makes you look and feel a size smaller, while hugging your body’s curves to give her the best fit possible
  • Fabric – NYDJs are made with high-quality fabrics that stretch and move with you while retaining their shape. The comfort is unsurpassed, and you’ll delight in knowing that you can have the same fabulous fit at the start and the end of the day
  • Fashion – NYDJ is constantly introducing new styles, including on-trend silhouettes, new washes, and fresh details

For Fall 2011, NYDJ perfectly captures the Fall trends, ranging from brightly colored denim to 70’s inspired wide legs. Key styles for Fall include:

COLORED DENIM

ALISHA SKINNY IN FINE LINE TWILL CRIMSON RED


WIDE LEG

FAYE WIDE LEG ROBERTSON

FLARE LEG

PHOEBE FLARE LEG BLUE/BLACK

DENIM LEGGING

JANICE LEGGING IN SUPER STRETCH DENIM MARINE

Find out more about NYDJ Fall trends below

Also launching this Fall is their new ad campaign, a silhouetted woman wearing NYDJ denim and standing in a spotlight.

The message of the campaign is that every woman can exude confidence and feel like the center of attention when wearing NYDJ denim. The campaign will be seen in magazines including InStyle, Vogue, Vanity Fair, O, and Harper’s Bazaar from August through November.

I personally own two pairs of NYDJ Jeans and I’m more than happy with the fit, style and look. In another post, I will give one of my readers a chance to win a pair of their own. Keep an eye out for the giveaway.

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