FNO NYC – Come Celebrate Fresh’s 21 Years

In honor of its 21st birthday this year, Fresh is treating fans to an exclusive event
for Fashion’s Night Out 2012. From 6:00pm to 8:00pm, guests at the Union Square store will sip Berry Mocktails and enjoy sweet treats while they meet with Fresh Co-founder Lev Glazman for beauty advice and watch renowned cut-out artist and illustrator R. Nichols as he creates customized stationery for guests who spend $125 or more.

Nichols, whose graphic collages have been featured at Barneys New York and Neiman Marcus, also designed the limited-edition Fresh Turns 21 Oval Soap Collection that launches this month. You may not know this but Fresh actually began with a small set of opulent soaps, so Founders, Lev Glazman and Alina Roytberg commissioned Nichols to update the packaging of three iconic Oval Soaps – Sugar, Patchouli, and Hesperides Grapefruit, which features bright colors and whimsical labels that are inspired by their scents. An accompanying set of note cards was also created.


The Fresh FNO Event attendees will also be able to test the new Sugar Berry Tinted Lip Treatment Sunscreen SPF 15 at the Sugar Lip Bar. The latest addition to the bestselling Sugar Lip Collection features a flirty berry hue that is appearing on the lips of cool fashionistas this season and rocked the runways at the Fall 2012 shows. Those who make a qualifying purchase will receive a one-of-a-kind custom R. Nichols silhouette and all guests will leave with a code to
redeem a “Fresh Eyes” gift with any future purchase of $50 at Fresh Union Square or Fresh.com.

The Fresh Turns 21 Collection will be available in stores and online for a limited time starting in September.

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