Aldo Launches A is for Aldo Fragrance Collection

Until today, you’ve known Aldo as makers of high-quality on-trend fashion footwear, handbags and accessories with over 1,600 stores in more than 60 countries throughout the world. Now you can add fragrance maker to their list. Launched in November, Aldo’s five-piece fragrance collection, called A is for Aldo, is composed of women’s colors RED, YELLOW and BLUE, as well as men’s RED and YELLOW. Which color is for you?

Created in partnership with two of the industry’s leading fragrance houses, Givaudan and Robertet, the fragrance collection is created with the best traits of any personality’s mood in mind. “Colours are like personalities, ”says Douglas Bensadoun, ALDO Creative Director “Scents can be complex, but everyone knows their favourite colour. We’ve translated A is for ALDO fragrance collection into three scents for women and two scents for men –defined by colour. It’s never been easier to find yourself.” The goal of this collection is for we fragrance lovers to declare which colour scent is for you. A is for ALDO is about matching the different scents to your own personality. I’ve always talked about my love of sweet and sultry fragrances so its with no surprise that I fell in love with BLUE for her. “BLUE is for true-blue babes only. Is for the sexy, glamorous and seductive woman.”

The scent begins with a citrus cocktail, shaken with freesia and bergamot, settling into a floral heart where heliotrope and jasmine dance with a hint of magnolia. At the bottom, tonkabean, sandalwood, cocao and vanilla make for a rich, ripe,addictive mix that sticks deliciously to your skin. This is a cool scent, shimmering with desire.


Women with the boldest of personalities will love the RED fragrance. As it is designed for the woman who loves to make a statement.

Lush with inner floral notes, warm with vanilla, sandalwood, and musk at the base, with delectable top notes of mandarin and peach, this fragrance is as bold as it is sweet. So if you’re a passionate, vivacious woman and you wear the hell out of the color red, then this is the scent for you.

For the more softer, feminine, ever youthful woman, A is for Aldo YELLOW is your fragrance. YELLOW for her is inspired by the lush summertime flowers found in the gardens of the Italian Riviera. If you’re described as charming, delightful, enchanting and bubbly then experience YELLOW.

The smack-dab attraction of grapefruit zest and mandarin flirts effortlessly with neroli blossoms, while deeper down, orange blossom and honeysuckle and jasmine commingle. On the skin, warm notes of amber, sandalwood, cedarwood and musk leave lingering scent trail.

The fragrances come in three sizes – 10ml Roll On – $15.00, 30ml – $25.00 and 75ml – $45.00. To purchase any of the five fragrances, log on to http://www.aldoshoes.com/us/accessories/womens/fragrance/87046190-lomedico/62. If you’re still not sure what your fragrance, find your color and take their quiz at http://www.aisforaldo.com/quiz.

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