In its third season, the Kmart Concierge is a real-time service helping make Fashion Week a little easier for fashionistas and bloggers. Leveraging Twitter to transform the brand’s @KmartFashion profile into a concierge and delivery system, the Kmart Concierge will answer the call of those tweeting out their #FashionWeekProblems using the unique hashtag. From tights to lip balm and mineral water — must-haves that Kmart is known for–select influencers will have their Fashion Week dilemmas solved with real-time delivery by Concierge girls outfitted in the #FashionWeekProblems tee from 2/8-2/16.
Kmart Fashion has partnered with It Girl downtown t-shirt line SOPHOMORE to create a limited edition t-shirt inspired by the frenzy of Fashion Week. Designed by SOPHOMORE’s creative director Chrissie Miller, the #FashionWeekProblems tee espouses the creativity and tongue-and-chic fun of SOPHOMORE with the classic wearability of Kmart Fashion. Emblazoned with the hashtag #FashionWeekProblems across the front, the t-shirt signifies all of the little Fashion Week mishaps–from broken heels to torn stockings–that Kmart’s Concierge service will solve.
Miller says,”The t-shirt design came about from this idea of #FashionWeekProblems. Who hasn’t had a major shoe emergency on their way to a show or party? A broken heel is every girl’s nightmare!” The t-shirt will be unveiled at a private event in NYC on 2/2 and available as a gift with purchase (while supplies last) at SOPHOMORE’s 143 Ludlow Street store. The SOPHOMORE partnership is a natural extension of Kmart Fashion’s ongoing Money Can’t Buy Style campaign–embracing personal style at all price points. Money Can’t Buy Style celebrates individuality and personal self-expression, focusing on the individual fashionista who sets her own trends.
