Leading up to February 14th, Juicy Couture will presented guests staying at 60 Thompson in SoHo with a blank card on which to write a love note to a stranger. Then, they were able to take their note into the nearest Juicy Couture store where they received a special goodie bag. On Valentine’s Day, dapper “cupids” will deliver these love notes to strangers in surprise locations around the city. One lucky recipient will receive a $500 gift card to shop at Juicy Couture and a two night stay at Hotel Victor in Miami.
In addition to creating happiness for hundreds of strangers, for each card written by the 60 Thompson guests, Juicy Couture will donate $1 to loveisrespect.org. The online initiative brings together Break the Cycle and The National Dating Abuse Helpline to engage, educate, and empower teens and young adults to prevent and end abusive relationships.