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NEW FRAGRANCE ALERT | Elizabeth and James NIRVANA Fragrances Launch Exclusively at SEPHORA

Ashley Olsen and Mary-Kate Olsen are set to launch their first fragrances, Elizabeth and James Nirvana WHITE and Elizabeth and James Nirvana BLACK, exclusively at Sephora. Although they are twins, the duo’s fragrances, developed by Ashley Olsen, Mary-Kate Olsen, Kendo for SEPHORA, Firmenich, and Batallure Beauty, couldn’t be more different from each other as they celebrate “intimacy and individuality”.

Elizabeth and James Nirvana WHITE, an alluring floral musk with notes of peony, muguet and musk, and Elizabeth and James Nirvana BLACK, a sensual, woody scent with notes of violet, sandalwood and vanilla.

“Everyone wants to experience their nirvana,” stated Mary-Kate Olsen. “Ashley and I understand everyone’s nirvana is different so we’re asking our Elizabeth and James girl, “What is your nirvana?”

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana and we’re excited to share it with the SEPHORA client,” said Ashley Olsen.

The architectural lines, rich gold accents and distinctive texture of the bottles, designed by Ashley and Mary-Kate, are stylistically inspired by vintage jewelry and mirror the design elements seen throughout the Elizabeth and James brand.

“We’re excited to partner with Ashley Olsen and Mary-Kate Olsen to create Elizabeth and James Nirvana WHITE and Elizabeth and James Nirvana BLACK, and bring their unique fashion point of view to life through fragrance,” said Michael McGeever, SEPHORA SVP and GM, Kendo. “The Elizabeth and James brand captures timeless chic with a modern edge, a concept that resonates extremely well with our clients and establishes the foundation for a strong beauty brand.”

The Elizabeth and James Nirvana fragrances will each be available in three different sizes- 30 ml ($55.00), 50 ml ($75.00) and a rollerball ($22.00). The fragrances will launch exclusively at all SEPHORA stores and  in January 2014.

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