Along with the aforementioned items, the Seventeen Fasnion Collection includes mixed metal, delicate, and statement jewelry, handbags and backpacks, and menswear-inspired and casual-chic footwear (love the ballet flats, floral sneakers and oxfords), for a total of 83 pieces. Many pieces from the collection are available now, at extremely affordable price points – all of the items retail for under $50.00.
We see teens falling head over heels for the adorable animal sweaters (featured above) and the graphic tops and tees with positive messages such as love, hope, brave, etc; the sweet and flirty dresses, the edgy printed jeggings, the abundance of layering pieces that compliment each other, and of course the amazingly affordable price.
The collection is produced by the Adjmi Apparel Group and is available at 450 Sears stores nationwide, as well as on Sears.com. In conjunction with the collection launch, specialty shops featuring Seventeen signage, charging stations and interactive elements, such as digital magazine content and social feeds will be available at 10 Sears locations. Continuing the social media aspect is the use of the hashtag #17Style across all social media outlets.
