We love it when a brand has a positive message, of course having a collection filled with great clothing and accessories doesn’t hurt either. We were newly introduced to the amazing Life is Good clothing and accessories brand, their amazing uplifting message of optimism, and their great products (we already have a long wish list of things we want). From the easy going, positive messages on their t-shirts, bags, mugs, and hats, to donating 10% of its net profits going to help kids in need, Life is Good is truly sharing epic goodness with humankind. This has prompted us to try to add the brand’s name to our daily mantra and spread optimism as they do.
Their fall collection boats the softest of t-shirts, sweaters and hoodies that will surely become your second layer of skin because they’re so comfortable; we believe you’ll never take them off. The brand’s message encourages you to enjoy everything about life, the simple things like the outdoors and what nature has to offer, the life-giving sun, and beauty of the sea, all while keeping you looking good.
Life is Good’s rules to wearing their products are simple, mix them, match them, and make them what you want. Layer hoodies over t-shirts, dresses, and skirts, relax during the weekend in the most comfortable Loungewear, get fit and stay active in their yoga and fitness offerings. We had the pleasure of meeting the man behind the brand, John Jacobs, at the preview where told us the brand’s philosophy – Life is Good is all about building meaningful, emotional connections, relies heavily on its community of optimists to build its brand, and considers children its inspiration. The brand has raised $11 million for kids in need through its The Life is Good Kids Foundation.
Check out some more looks from the collection, which are available for purchase now:
Life is Good products are sold by over 3,500 retailers nationwide and on Lifeisgood.com.