We have a confession. Due to the turbulent, headline-heavy moments in our country, we have poured most of our self-care energy into the mental bucket. We have lit the candles, practiced deep breathing, and dutifully applied face masks like badges of emotional resilience. But somewhere between stress management and survival mode, a few physical rituals quietly slipped through the cracks. Chief among them: our nails.
Our at-home routines stayed intact in spirit. Yet our hands, the very things that type, scroll, text, and hold everything together, were left bare, chipped, or entirely ignored. Nail care became the forgotten chapter of self-care. Thankfully, Olive & June sent a timely reminder in an announcement.
Olive & June, the leader in accessible, salon-quality at-home nail care, launched its nationwide debut at Ulta Beauty, the nation’s largest beauty retailer. Now available in-store and on Ulta.com, the brand introduces a complete Olive & June DIY nail destination. The assortment spans polishes, press-ons, treatments, tools, and an Ulta Beauty exclusive deluxe Gel Mani System. It is not just a launch. It is a gentle nudge that our nails deserve to be part of the conversation again.
“Beautiful nails for everyone has always been our mission, and we’re thrilled to further expand our distribution from mass to prestige beauty retail with Ulta Beauty,” says Sarah Gibson Tuttle, Founder/CEO of Olive & June. “We have built and led the DIY movement in nails with our all-in-one Mani System and the Olive & June at-home educational method. For the first time ever, we’re offering our signature Mani System in-store exclusively at Ulta Beauty. They’re the perfect partner to bring our vision of a premium DIY nail destination to life. Their community loves discovering, testing, and building routines that make them feel great, and we’re so excited to introduce them to Olive & June and their best nail life.”
This milestone marks the next phase of Olive & June’s retail growth and its ongoing mission to make salon-quality nail care accessible to all. And after a long season of neglect, we have decided that 2026 is officially the year our nails reclaim their glow.
Olive & June’s mani-in-a-box systems are the kind of solution that feels both practical and indulgent. Each kit includes absolutely everything needed for beautiful nails, without the scavenger hunt. You can build it your way, choosing nail polish or gel polish, paired with the brand’s patented universal polish bottle handle, award-winning cuticle cream, a clean-up brush, nail file, nail buffer, nail clipper, top coat, and an acetone-free polish remover pot. It is thoughtful, complete, and refreshingly unfussy.
Since launching its first-of-its-kind at-home product line in 2019, Olive & June has helped millions achieve salon-quality results from home. In doing so, it built a loyal community of DIY beauty enthusiasts and redefined what nail care could look like outside the salon chair. The brand played a major role in making at-home nail routines accessible and widely used, shifting expectations across the category.
Its entry into Ulta Beauty reflects growing demand for high-performance DIY solutions and signals a modern evolution in nail retail. Ulta Beauty now carries the fastest-growing nail brand in the multiple outlet category, including the No. 2 press-on brand in the market. With superior fit technology and an accessible $10.00 price point, the addition further elevates Ulta Beauty’s assortment.
“We are so excited to welcome Olive & June to the Ulta Beauty family,” said Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty. “This launch comes at a moment where the nail category is experiencing remarkable momentum, fueled by our guests’ desire for self-care rituals and everyday moments of self-expression through their beauty routine. As they continue to embrace at-home artistry and elevated nail care, this partnership allows us to bring an even wider range of high-quality, accessible and simple solutions to their routines. We’re thrilled to welcome Olive & June into our assortment and look forward to inspiring our community with new ways to feel confident, creative, and cared for.”
Olive & June products are available now in 600 Ulta Beauty stores nationwide and on www.ulta.com. To find Olive & June at an Ulta Beauty location near you, consider this your sign. Your nails have been patient. It is time to return the favor.
