Wink Bar, a trailblazing wellness and beauty company renowned for revolutionizing the lash extension experience, unveiled its full rebranding initiative during a festive beauty and wellness holiday event at their Union Square location on December 13th, 2023.
The transformative journey aimed to elevate the brand by providing immersive beauty experiences that transcend conventional treatments. Wink Bar created an ambiance reminiscent of a luxury spa, prioritizing a serene and hygienic environment from the moment guests walked through the door. The goal was to envelop visitors in a tranquil oasis, allowing them to escape the daily hustle and fully embrace the wellness and beauty journey that Wink Bar offers.
Collaborating with Alluria Creatives NYC, an innovative fabricator, and partnering with leading brands like Tea Drunk, Oneness Life, Butter Dose, and My July skincare, the launch event showcased a multi-sensorial experience. Guests were invited to immerse themselves in a unique fusion of beauty, wellness, and community engagement. The festivities included a sound bath, meditation, tea ceremony, and delectable holiday libations and treats.
Diana Garcia-Barker, CEO of Casa Innovacion, spearheaded the rebranding and redesign, drawing inspiration from owner Joslin Wang’s vision. Casa Innovacion’s approach, blending neuroscience and neuromarketing, transformed Wink Bar into a sensory haven. The redesigned space featured calming colors, comforting shapes, and sensory elements crafted to resonate deeply with guests.
The new Wink Bar reflects Joslin Wang’s mission to create an inclusive hub offering immersive wellness experiences. This redesigned space caters to all individuals, particularly eco-conscious consumers, and those passionate about community impact. The rebranding initiative positions Wink Bar as more than a beauty destination—it’s a community-centric space that embraces beauty and wellness enthusiasts of all ages and backgrounds. As guests explore this revitalized space, they are invited to participate in a transformative journey that goes beyond traditional beauty treatments, fostering a sense of well-being and inclusivity.
