Recap: Patron Tequila Margaritas Custom Crafted by International Bartenders

To say we had a great time celebrating International Margarita Day with Patron Tequila is an understatement. Before we had a fantastic time honoring the day, we gave you guys a sneak peek at seven never before seen margarita recipes from across the globe, all of which we had the pleasure of enjoying at the Patron Tequila Margaritas celebration. The evening was nothing short of amazing, with a night full of spectacular cocktails, great music, and amazing eats.

Surrounded by all things Patron, including the very stylish ponchos worn by staff members (we so want one), we had the very difficult task of voting for our favorite Patron Tequila Margarita out of the seven amazing cocktails that were on-hand to indulge in. If you read our previous post which is linked at the beginning of this post, you note the margarita nominees for 2017’s Margarita of the Year were the creations of the following mixologists: Shaun Gordon of Truman Tavern, Hemant Pathak of Junoon, Mindy Kucan of Oregon, Alexander Kady of Denver, Reisler Morales of Mexico City, Sophie Bratt of England, and Max Greco of Australia. Our plan of attack was to just head down the line of stations and enjoy the margaritas one after the other.

Along with these amazing drinks, we indulged in the seven Patron Tequila Margaritas in popsicle form, thanks to Popbar and their handcrafted treat on a stick. All of the seven margaritas were perfectly duplicated in this delicious frozen treat.

As if the seven exclusive margaritas weren’t enough, we also had the opportunity to create our own, using our own choice of fresh fruit and other ingredients to our very own signature margarita using the onsite Patron Produce Market and available Bar Chefs. We’re not on the sam level as the above creative mixologists, but we think ours turned out pretty damn delicious.

Another treat for us was the introduction to what will surely be a huge hit with cocktail aficionados, Cocktail Courier, who delivers the world’s best cocktails, right to your door.

We ended the evening quite sated and happy and especially loved getting to take home a personalized Patron Tequila Hand Squeeze Juicer. For more photos from the event, check out our slideshow below:

Launching Soon: Ultra-Premium Tequila Herradura Luck is Earned Campaign

It feels wonderful to be back and active again after my HP laptop decided it was time to retire and I’m trying my hardest to do all I can with 4 minutes at the library. Getting everyone back up to speed, we’ve had a bit of a whirlwind experience with spirits, one of which was tequila. First up is our celebration of the Tequila Herradura Luck is Earned Campaign, their latest advertising campaign from the global tequila brand, which celebrates the hard working people who channels the brand’s message of ambition, passion and soul. The Tequila Herradura Luck Is Earned event, held at the legendary The Cutting Room, featured a sampling of crafted margaritas by New York Mixologist Jimmy Fransioli (just in time for International Margarita Day), and a live performance by Grammy winning jazz-funk guitarist Eric Krasno.

Photo by Jason Kempin/Getty Images for Tequila Herradura

Photo by Jason Kempin/Getty Images for Tequila Herradura

As Tequila Herradura knows, there is no shortcut to greatness, which is why they the last true Tequila-producing hacienda on the planet, a sentiment highlighted through their new campaign and mirrored in the career of Eric Krasno. The Tequila Herradura Luck Is Earned campaign, which rolls out its first creative in the United States on September 16th in conjunction with Mexican Independence Day. The campaign features real people who emulate the courage of Tequila Herradura by resisting compromise and exceeding standards on the path to greatness. It honors the brand’s iconic horseshoe, demonstrating it isn’t just a symbol of good fortune, but a testament to Tequila Herradura’s commitment to excellence since 1870, when Aurelio Lopez found a horseshoe in his agave fields, and named his tequila “Herradura”, horseshoe in Spanish. It showcases how Tequila Herradura is crafted with a balance of respect for traditional processes with industry-leading innovation at the last true tequila-producing hacienda on the planet, a true piece of Mexico’s cultural fabric.

“We’re excited to launch a global marketing campaign that illustrates Tequila Herradura’s history, heritage and tequila leadership,” said John Tichenor, VP Global Brand Director, Tequila Herradura. “The ‘Luck Is Earned’ campaign not only reinforces the brand’s courageous legacy, but pays tribute to our consumers’ real stories of conviction and eminence.”

One of those talents was the extremely talented Eric Krasno, who enchanted the crowd with his career trajectory and performed an electrifying 30 minute set of jazz-funk music that blew the crowd away.

Photo by Jason Kempin/Getty Images for Tequila Herradura

Whether it’s making tequila (which Tequila Herradura has been doing it for over 145 years), music or art, the Tequila Herradura Luck is Earned Campaign knows that turning one’s all-consuming passion into perfection requires dedication to the craft and determination for excellence. Some of the wonderful margaritas

HERRADURA HORSESHOE MARGARITA


2 Parts Tequila Herradura Silver
1 Parts Fresh Squeezed Lime Juice
0.75 Part Agave Nectar
1 Lime Wedge (Garnish)
Combine all the ingredients in a shaker with ice, shake hard so that some of the ice melts, then strain over fresh ice. Garnish with lime wedge.

 

FRENCH MARGARITA


1.5 oz Tequila Herradura Silver
0.75 oz Chambord Liqueur
0.75 oz Pomegranate Juice
0.5 oz Lime Juice
Raspberries (Garnish)
Shake ingredients with ice and strain into margarita or martini glass. Garnish with raspberries.

 

About Tequila Herradura
Tequila Herradura is an ultra-premium 100% agave tequila crafted by Casa Herradura in Amatitán, Jalisco, the last true Tequila-producing hacienda on the planet and one of Mexico’s most historic and renowned Tequila producers. Since 1870, Casa Herradura has been hand-harvesting and estate bottling 100% agave Tequila using only the most mature blue agave and artisanal methods, such as slow cooking the agave in traditional clay ovens and using natural fermentation. Tequila Herradura is distilled twice and aged to perfection in American white oak barrels. Tequila Herradura Silver, Reposado, Añejo, Ultra and Selección Suprema Extra Añejo are available throughout the U.S., Mexico, and more than 80 other countries around the world. For more information about Tequila Herradura, visit www.herradura.com/ or connect with Tequila Herradura on Facebook, Instagram and Twitter.

 

 

Celebrating 45 Years of Dark and Lovely Hair Care for Women of Color

We recently helped celebrate a great milestone in African American beauty. This year, Dark and Lovely hair care celebrates 45 years of catering to the haircare and styling needs of women of color. The event highlighted Dark and Lovely’s rich heritage and impact the brand has made in the beauty and fashion in the African-American community from it’s creation in the 1970’s, to today.

To commemorate this milestone in haircare, brand ambassador, actress, and singer Demetria McKinney, welcomed the crowd with her latest single, as well as singing the brand’s praises.

 “To have 45 years of excellence, to have 45 years of beauty, to have 45 years of empowerment – that’s what Dark and Lovely is. “To be a brand ambassador for this brand has been an awesome, awesome journey!”

Photo Credit – Joe Chea

Although she couldn’t make the event, actress Teyonah Parris, the newest brand ambassador for Dark and Lovely hair care welcomed the crowd of attendees with a video message stating her excitement to be part of the hair care brand.

“I am thrilled to be able to help Dark and Lovely celebrate their 45th anniversary and I am so excited to be the newest brand ambassador. “I grew up using Dark and Lovely products and I’m so proud to be able to represent the brand as an ambassador. It is a privilege to celebrate this significant milestone during Black History Month.”

After Demetria’s wonderful performance, we journeyed through the influential African-American hairstyles of the 70’s, 80’s, 90’s and 2000’s; from afros and finger waves to braids, and flowing layers, each highlighting an essential Dark and Lovely hair care product. Fun fact about the iconic brand – did you know Dark and Lovely was introduced as the first hair color product formulated specifically for African American women? The brand has, of course, expanded to a wide range of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, styling products, and a full line of products specifically designed for naturally curly hair.

Making their debut at the event were two new collections: Dark and Lovely Color-Gloss Ultra Radiant Color Crème, a no-ammonia natural-looking hair color infused with Shea Butter, Coconut Oil and Pomegranate, that gives natural looking color, while delivering a glossy shine; the Dark and Lovely Au Naturale Clumping Curl Clay Cleanser, and Clumping Curl Crème Gel, a care and styling duo formulated with Coconut Oil and Argan Oil, to help define naturally curly hair and reduce frizz.

The Dark and Lovely hair care event was capped off with the brand awarding five wonderful students with scholarships totaling $10,000 and assigned them to be mentored by L’Oréal USA senior-level executives as part of the Young Women with a Purpose Project, in partnership with The Tom Joyner Foundation. Scholarship winners include Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, Kimberly Burton, and Cherise McAdoo of Hampton University.

Photo Credit – Joe Chea

Are you excited for the latest Dark and Lovely hair care launches? What’s your favorite Dark and Lovely products? To learn more about these products, head to Dark and Lovely.

NYFW Debut: Farm Rio FW17 Collection Makes Its First NYFW Appearance

We find that we enjoying attending fashion presentations a lot more than runway shows during fashion week. For one thing, you’re not waiting an hour for a fifteen-minute show, and my favorite part, you get up close and personal with the fashion looks to see their details. After blowing everyone away at Coterie, 19-year old Brazilian fashion brand Farm Rio, born in a small stand of a fashion flea market, made their first NYFW debut highlighting the brand’s collaboration with Adidas Originals. We know Rio has always been a great source of inspiration for fashion and that is exactly what the Farm Rio FW17 Collection celebrates.

The freezing New York winter temperatures were quickly forgotten when we stepped inside the tropical escape. We sipped on delicious Leblon Caipirinhas while surrounded by tropical plants and feBossanovasanova-inspired Brazilian house music. The Farm Rio FW17 Collection features a vibrant and graphic color palate, with a mix of winter tones illuminated by points of light and hot colors, such as yellow and red. The idea behind this vivid color palate is to bring warmth with a tropical vibe to the cold season proving that you can rock standout colors in the winter. The collection, owned by designers Marcello Bastos and Katia Barros, successfully captures the essence and soul of their lifelong inspiration: the Carioca girl.

The fall and winter seasons have always been ideal moments to layer and mix prints and fabrications, adding a new dimension to contemporary and stylish looks.  As you can see the looks from the Farm Rio FW17 Collection are perfect for layering and blending. The artisanal and handcrafted materials, with an emphasis on crochet, are important aspects of Farm Rio FW17 collection. The collection also boasts fun accessories and head adornments that mix the tropical climate of Rio de Janeiro and Japanese pop culture.

Along with New York’s fashion elite, the presentation was attended by model Niki Taylor and actress Danielle Campbell (pictured in the first photo in one of the Farm Rio looks). The Farm Rio FW17 Collection is available in the US at all doors of Anthropologie, and www.RevolveClothing.com.

NYFW: WGACA x Philip Ayler FW17 Collection Presentation

This season, our NYFW experience begun with an old fashion favorite, Bomber Jackets. We had the pleasure of starting our fashion week celebrating Los Angeles musician-turned-designer, Ayler Young, and his new collection of gorgeous Bomber jackets at the WGACA x Philip Ayler FW17 Collection Presentation. The edgy fashion crowd gathered into What Goes Around Comes Around, the leading purveyor of authentic luxury and vintage pieces, to preview the limited edition jacket collection.

The limited edition, unisex and handmade Bomber Jackets are made from vintage European fabrics. We were in awe of the stunning assortment of vintage French bouclés and Italian fabrics. Each unique piece is constructed in downtown Los Angeles and is available in such luxury fabrics as vintage Armani crepe, a rainbow confetti French bouclé, vintage French brocade, vintage French terry houndstooth, and so on. The story behind the creation of these jackets is just as wonderful as the jackets themselves:

“I started making these jackets because I had this vivid dream about traveling the world wearing this burgundy bomber jacket. I didn’t know where it came from but it stayed with me after I woke up. I just couldn’t get it out of my mind. [That morning] I got a phone call from a close friend of mine who’s a stylst and 15 minutes later she pulls up at my house, hops out of the car and is carrying a gift for me, a burgundy bomber jacket. I literally got on my knees outside of my house and said, ‘This is the strangest thing that’s ever happened to me, because I had a dream about this jacket last night.”

One of our favorite details about the jackets, aside from the amazingly beautiful and unique fabrics, is that each jacket from the WGACA x Philip Ayler FW17 Collection also reversible, and are finished with signature gloss nickel zippers and luxurious custom ribbing.

The WGACA x Philip Ayler FW17 Collection jackets are available exclusively online at www.PhilipAyler.com and at What Goes Around Comes Around in New York and Los Angeles. The one-of-a-kind, luxury jackets are priced from $795.00 to $2,495.00 (depending on the fabric). What are your thoughts on the WGACA x Philip Ayler FW17 Collection? Which of the colors, or prints are your favorites?

NYFW: Hayley Elsaesser X My Little Pony Fall/Winter 2017 Collection

It seems our childhood favorites are continuing to make some wonderful modern day moves. We recently highlighted the Care Bears collaboration with Sprinkles Cupcakes, now we bring you news on what’s happening in the magical world of Equestria. As we eagerly await the new animated My Little Pony movie, we can bind our time with the Hayley Elsaesser X My Little Pony Fall/Winter 2017 Collection, which made it debut during NYFW the Shows.

The Canadian designer teamed up with Hasbro for a sartorial interpretation of My Little Pony as a high fashion streetwear collection, using New York and its many unique style personalities as its backdrop. Showing looks for both men and women, the Hayley Elsaesser X My Little Pony collection is all bold prints and colors while reinforcing positive body image, creativity, and unapologetic individuality.

Using bright hues, contrasting patterns, and visual imagery in classic, wearable silhouettes, the Hayley Elsaesser X My Little Pony show presentation is one to remember. The fresh and timeless wardrobe staples of Hayley Elsaesser’s eponymous collection allow customers to stand out in a crowd and express themselves through her clothing. Hayley’s designs are a tongue-in-cheek rebellion against the status quo. Whether you are street-style obsessed or a runway fashion maven, this fashion brand is inclusive to all shapes, sizes and walks of life. Favorite looks from the Hayley Elsaesser X My Little Pony show presentation include the Rainbow Dash A-Line Dress, the pink and black sun and moon overalls, and the heart locket-printed dress (featured directly above).

Hayley tapped cosmetic powerhouse MAC Cosmetics as an official show sponsor, with glam directed by acclaimed Key Makeup Artist, Melissa Gibson. The presentation’s unique nails were fashioned by Gracie J of The Editorial Nail, and the presentation’s newsworthy coifs created by Lead Hair Stylist Mischa G. and the Bumble and bumble team. The mix of dark and pastel-hued footwear were provided by Timberland. For more information on the Hayley Elsaesser X My Little Pony Fall/Winter 2017 Collection, visit www.hayleyelsaesser.com.

 

Photos provided by Suite PR & Showroom

FREE NYFW EVENT: CARAVAN X TABII Collection Pop-Up

Claudine DeSola of Caravan Stylist Studio has teamed up with conscientious-chic designer Tabitha St. Bernard to create a small capsule collection, the CARAVAN X TABII collection, launching with an interactive pop-up atelier at The Gregory Hotel. The NYFW pop-up will allow fashionistas the unique opportunity to purchase a garment they help bring to life. By selecting their fabric of choice, they will watch as their outfit gets created right before their eyes. This unique pop-up is open to the public (NO RSVP is required!) allowing the general public to experience a bit of the wonderful excitement of NYFW.

The CARAVAN X TABII collection consists of two zero waste designs and takes the emerging “see now, buy now” trend one step further with a “made now” option. The CARAVAN X TABII collection seeks to make women feel good about what they are wearing. The streamlined, zero waste designs will be made with surplus fabrics, with every square-inch being used in the collection. Any fabric that is not used for the design of the garments will be later turned into sachets and scarves.

The conscientious-chic CARAVAN X TABII Collection is not only waste reducing, the experience will also serve as color therapy for consumers, who are given the opportunity to select the fabrics and colors that are meaningful to them. The CARAVAN X TABII collection is supported by NYC Fashion M.A.D.E., (Manufacturers of Alliance of Design Educators), which will enroll a candidate from the factory where the collection will be produced in their educational program.

The CARAVAN X TABII Collection Pop-Up opens for two days only at the very fashionable, 132-room boutique The Gregory Hotel, located in midtown Manhattan at 42 West 35th Street, on Friday, February 10th, and Saturday, February 11th, from 11 a.m. to 5 p.m. If you love one-of-a-kind pieces and want to support reducing fabric waste, head over to The Gregory Hotel for this great event. We will certainly be stopping by. Will you be attending the open-to-the-public pop-up event for this sustainable fashion collection? What garment are you interested in having made? Share your fashionable thoughts with us.

Holidays w/ Danzka Vodka and the Financial Women’s Association

Because today was all about the celebration of women’s rights, strength, and power, we thought what better time to tell you about the time we spent with Danzka Vodka and the Financial Women’s Association, as we toasted the 60th anniversary of the organization at Nasdaq Marketsite. The event offered two delicious Danzka Vodka cocktails, both with names inspired by Nasdaq.

To remind you guys, the multiple award-winning Danzka Vodka is well-known as the world’s best traveling premium vodka, thanks to its aluminum packaging. The one and only vodka that won’t break while traveling.  Also, unlike many other vodka brands who use potatoes, molasses, and by-products, Danzka Vodka is made only from 100% whole grain. Danzka found that using the whole grain guarantees vodka with much more complete taste and aroma.

As we previously stated, the Danzka Vodka and the Financial Women’s Association event featured two wonderful cocktails, the Danzka Blue Chip cocktail, and the Danzka Ticker Tape cocktail. To help you recreate these wonderful drinks for yourself, or your next party, we have provided the recipes for both below:

DANZKA BLUE CHIP

1 oz. Danzka Vodka
2/3 oz. Blue Curacao
5 Dashes Orange Bitters
4 oz. Sparkling Wine
Load glass with chilled carbonate free ingredients, stir to mix. Finish with sparkling wine. Garnish with orange zest or kumquat.

DANZKA TICKER TAPE

1 oz Danzka Vodka
1 oz. St. Germain
3 oz Sparkling Wine
5 Dashes grapefruit Bitters
Load glass with chilled ingredients in order of recipe. Garnish with long grapefruit twist

In honor of the spirit of the day, we have to ask for all women to sign up for organizations like the Financial Women’s Association. It is absolutely in your best interest to help and support each other, and, of course, make those strong connections if you have an entrepreneurial dream of your own. We hope to once again have the pleasure of attending another Danzka Vodka and the Financial Women’s Association event soon. And we hope all of our female readers help make our forces and voices stronger. We also want to say cheers to Danzka Vodka for sponsoring this celebration.