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Herbal Essences EWG VERIFIED shampoos

P&G Embraces EWG VERIFIED Label For Personal Care Products

Change Is Brewing: The EWG VERIFIED Label marks a huge leap forward in chemical ingredient disclosure. Now, industry giant Procter & Gamble is embracing the label.

A YouGov Ombibus survey about New Year’s Resolutions found that 29% of women wanted to focus more on self-care. Unfortunately, the personal care products we use to pamper ourselves aren’t always great for our body or the environment.

There are innumerable beauty and personal care products available to us. There’s a product for everything you could possibly need. Actually, there are multiple products for everything you could possibly need. Acne affects 50 million people in the United States every year and if you look at acne treatment products, you’d be hard pressed to make a decision on one of the multitude. Every branch of personal care is like this.

Pretty young woman with facial mask at beauty salon

Forever about consumable convenience, we’re swift to buy personal care products we don’t really know anything about. On average, people shed between 50 and 100 hairs every day. We’re often thinking about keeping that full head of hair over the chemical ingredients of the shampoo; all for the promise of thicker hair in just a few washes. You’d think that an essential part of personal care is paying attention to the things we’re using; but more often than not, consumers can’t be bothered.

This is where consumer product giant Procter and Gamble (P&G) is making a splash with the Environmental Working Group (EWG). For more than 10 years, EWG has been the face of chemical ingredient disclosure in personal care products. They established the EWG VERIFIED program, which puts personal care products through a rigorous battery of tests to ensure the safety of every ingredient. This test also helps to make these ingredients transparent to consumers. P&G has teamed up with EWG to release two new Herbal Essences shampoos that are both EWG VERIFIED. They are slated to hit shelves in January.

Herbal Essences EWG VERIFIED shampoos

This is important, because the last time Congress passed any legislation to regulate the cosmetics industry, was 80 years ago. Advances in chemical development have certainly surpassed the reach of legislation that’s nearly a century old; no one was doing anything to address that gap. Together, P & G and EWG are poised to lead that charge.

“Because of Procter and Gamble’s sheer size and market share, these new EWG VERIFIED shampoos could be the domino that triggers similar actions from other companies that have not yet embraced this level of transparency,” said EWG President Ken Cook.

Having a giant like P & G lead this charge stands to make great changes in an industry long stagnant. Similarly, with consumers becoming more aware of what they’re buying and more research-informed, they’re shaping the way for these corporations to start getting their acts together. Consumers want healthier, more transparent products and they’re willing to go out of their way to buy them. Corporations would be silly not to follow that lead. The proverbial writing’s on the wall.

“EWG VERIFIED will take awareness about chemicals in products to the next level by giving shoppers useful information from a team of scientists they have come to trust. Only products that include robust ingredient labels and meet our stringent criteria, as opposed to minimal government standards, will be awarded our mark,” said Nneka Leiba, the director of EWG’s healthy living science program.

As EWG VERIFIED products become more mainstream, hopefully, lawmakers will get the memo and take a long overdue look at regulations in the cosmetic industry.

electric toothbrush and flosser

Waterpik Sonic-Fusion Toothbrush, the World’s First Flossing Toothbrush

Who knew that the road to better dental care would take us to the historic Intrepid Sea, Air & Space Museum? Waterpik hosted a wonderfully informative cocktail event, where guests were introduced to the world’s first and only all-in-one toothbrush and flosser, the Waterpik Sonic-Fusion Toothbrush. Now you can brush AND floss at the same time! That’s right, a flossing toothbrush now exists!! This is a groundbreaking step in oral care and perfect for a woman like me, who is ALWAYS short on time.

Backed by a beautiful view of the Hudson River from the Intrepid, guests were treated to cocktails and small bites, while reps Kendall Begier and Amy Motta displayed the Waterpik Sonic-Fusion Toothbrush in two colors: Classic (Gloss) White, and (Semi-Matte) Black. I immediately loved the size – as someone with lots of health and beauty products in my bathroom, and a veteran of small-space living, the Sonic-Fusion leaves a small footprint on your sink surface. Plus, its one-step use and its one-handed mode control for a healthier mouth pack quite a punch.

By merging the latest Waterpik Water Flosser and Sonic Toothbrush technologies, Sonic-Fusion enables brushing and flossing at the same time. As the sonic toothbrush head cleans tooth surfaces, the Water Flosser jet inside the brush head targets plaque and debris between teeth and below the gumline where toothbrush bristles can’t reach. This flexible device also allows for brushing and flossing separately, with the touch of a button, and offers three cleaning modes: Brush, Floss, or Brush + Floss for flexibility.

The Sonic Fusion is said to be 2x as effective as regular brushing and flossing and removes 99.9% of plaque from treated areas. I HAD to try it for myself. For my first trial of The Waterpik life, I took it with me on a week-long trip to our nation’s capital! Perfect size for hotel surfaces because of the smaller footprint and the travel case for the brush and brush heads.  I offer all you guestlisters out there an unboxing and mini walk-through of my experience using the Waterpik Sonic-Fusion via Instagram Stories (IG: @saucywallflower)

Basically, I love this device.  I don’t remember having such a polished clean feeling in my mouth without feeling the pain of stringing teeth with floss and sensitive gums. Run out and get one for yourself!  Your dentist will love you, and you will love your checkups  – you know the part where when  your dentist asks you the dreaded question “Have you been flossing regularly?” you can proudly and loudly say, “YES!” You will love this device for many reasons, including advanced water pressure control and 10 settings for custom comfort, a 2-minute brushing timer with a 30-second pacer, a reservoir capacity of 60+ seconds, a premium LED recharge indicator, with two patented Water Flossing brush heads and a deluxe toothbrush case included.

The Waterpik Sonic-Fusion Toothbrush retails for $199.99 and comes with a three-year warranty and is accepted by the American Dental Association (ADA). Get your own on www.waterpik.com/sonic-fusion.

 

 

 

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