Just in time for the summer solstice, the sunniest day of the year, Smirnoff ICE is turning up the heat with the ultimate summer hack: Sunsurance. Designed to ensure your forecast is all flavor, fun, and full sun, this bold initiative is a celebration of good vibes and even better sips.
Teaming up with comedian and content creator Boman Martinez-Reid, Smirnoff ICE is bringing Sunsurance to life with up to $200,000 in giveaways throughout the summer. To kick things off, they’re dropping a cool $50,000 for the summer solstice. Want in? It’s simple:
“I’m really excited to team up with Smirnoff ICE this summer – it feels like the perfect way to bring some fun and sunshine no matter what the weather’s doing,” says Martinez-Reid. “Whether it’s cloudy or clear, we’re here to make every day feel like a sunny day.”
STEP ONE: Turn on post notifications for @Smirnoff to get the inside scoop.
STEP TWO: When the alert drops, text Sunsurance to 24272. Over 2,000 lucky winners, 21+ only, will score a $20 payout via Venmo, perfect for sunny day snacks, drinks, or however you like to chill.
To spread the sunny vibes, Martinez-Reid is taking over local airwaves in some of the country’s gloomiest and sunniest spots, delivering lighthearted, flavor-packed forecasts that guarantee good times ahead. And the fun doesn’t stop there. Watch out for Smirnoff ICE Sunny Days drops filled with stylish swag and must-have summer gear, hitting cities coast to coast.
“There’s nothing more disappointing than gearing up for a perfect summer day only to have the weather ruin your plans,” says Hannah Todd, Director, Smirnoff ICE. “We figured everyone could use a little ‘Sunsurance’ – a fun way to keep the summer vibes high, no matter the forecast. So whether you’re sipping on Sunny Days or an original Smirnoff ICE, we’re serving up those throwback flavors and summertime vibes people crave.”
No sunny day celebration would be complete without something delicious in hand. That’s where the new Smirnoff ICE Sunny Days Variety Pack comes in. Crafted for beach hangs, pool days, and backyard vibes, this 12-pack delivers four nostalgic, refreshing flavors:
Cosmic Snowcone: A fruity blast of red berries and citrus
Lemon Shaved Ice: Bright, zesty lemon with a citrusy twist
Orange Cream Pop: Classic orange soda flavor with creamy nostalgia
Red, White & Berry: A bold mix of cherry, citrus, and blue raspberry
Need more options? Smirnoff ICE has you covered. Planning a Fourth of July bash? Grab a Red, White & Berry 12-pack or 6-pack. Want a pocket-sized cooler companion? Try the Smirnoff ICE Shorties in Pink Lemonade or Red, White & Berry. Or keep it classic with the original Smirnoff ICE.
Find the Sunny Days Variety Pack in 12-packs of 12-oz cans for $17.99. Other Smirnoff ICE options range from $3.99 to $17.99. However you sip this summer, Smirnoff ICE reminds you to always drink responsibly and chase those sunny day vibes all season long.
