io BEAUTY Launches on QVC

QVC unveiled a new way to boost your beauty inside and out yesterday – io BEAUTY, a synchronized topical and ingestible skincare regimen designed to deliver comprehensive beauty benefits developed by top experts in outer and inner beauty, renowned beauty expert Sue Devitt and leading nutritionist Tanya Zuckerbrot

io BEAUTY features a first-of-its-kind formula that’s used as both a topical treatment and an ingestible treatment, pioneering a new beauty breakthrough that’s literally good enough to eat. Created through a trade secret extraction process, the unprecedented product is packed with a high-level of beauty nutrients (“beautrients”) handpicked by the experts to deliver maximum anti-aging benefits. Non-sticky and never bitter, the state-of-the-art topical/ingestible formula is the first-ever product to provide powerful protection against the aging process.

For the first time, io BEAUTY introduces a truly synergistic regimen comprised of inner and outer beauty technology, creating a comprehensive system to deeply hydrate, diminish fine lines and wrinkles, and foster fresh, radiant, healthy skin. By combining breakthrough, cutting-edge technology, clinical levels of advanced ingredients and powerful antioxidants in a topical/ingestible regimen, io BEAUTY delivers enhanced, boosted results inside and out. The brand’s apply/digest™ technology allows the io BEAUTY regimen to synergistically treat, protect and rejuvenate topically and internally for visible results that can be attributed to the complete regimen. The technology synchronizes the high-performance ingredients found in the topical and ingestible formulas for the ultimate in healthy, younger-looking skin.

Comprised of a Protect/Rejuvenate Beauty Booster, Treatment Concentrate, Moisture Concentrate, and Eye Concentrate, the complete regimen is designed to foster glowing, youthful skin both inside and out. The key component of the regimen, the io Beauty Booster is a blend of biodynamic Wild Australian Blackberry, Goji Berry, Mangosteen, Açai and Equis AV that is applied topically (combined with the Treatment Concentrate to create a powerful serum) and ingested internally (to deliver the USDA’s daily recommendation of 3,200 ORAC units, the scientific measure of antioxidants). The Beauty Booster works synergistically inside and out in the following ways:

APPLY: Topically, the io Beauty Booster is combined with the io Treatment Concentrate, a blend of clinical anti-aging ingredients including Ridulisse C and Aquatic Collagen, to activate the io Synergy Complex. When applied, the hybrid serum is brought to deep layers of the skin through a Liquid Crystal delivery system to help protect skin from free radical damage and rejuvenate the skin’s appearance.

DIGEST: To experience the inner beauty benefits, drop the food-grade, calorie-free, “beautrient”-enhanced Beauty Booster under your tongue or mix it into water or juice. Just a few drops of the exclusive blend of minerals and antioxidants provide comprehensive protection and revitalizing benefits from the inside out.

WHAT IT COSTS: $32.00-$75.00


The Daily Beauty Bar Presented by Softcup

I’ve said it several times before, a little escape and pampering is essential during Mercedes Benz Fashion Week in NYC. If you don’t take some time to relax, you run the risk of crashing. The Daily knows this, which is why they offer media some much needed beauty treatments. My first stop was a much needed facial with DDF Skincare (Doctor’s Dermatologic Formula) products as the multiple makeup touch-ups plus the running back and forth left my pores very clogged.

My face was cleansed, treated (for my troublesome adult acne), moisturized and protected. I also got to get better acquainted with their must have Amplifying Elixir (above), which boosts the performance of your skincare regimen by hydrating and improving the health of the moisture barrier.

Since I had more shows to attend afterwards, after my relaxing and cleansing facial, I received a freshly made up face from Sue Devitt Beauty

So as to not re-clog my fresly cleansed pores, Sue Devitt’s SpaComplexion Hydrating Marine Minerals Tinted Moisturizer SPF15, a lightweight, mineral tinted moisturizer with SPF features extraordinary hydrating and refreshing properties of the sea

I was then topped off with a little bronzing powder to give me a extra healthy glow. After my mini makeover, I hit the bar for a glass (or two) of the very delicious Hpnotiq Harmonie

A refreshing blend of Premium French Vodka, Infused Natural Fruits, Flowers and a Touch of Cognac that is as dangerous as it is delicious (you won’t want to stop drinking it). With drink in hand, I learned (but did not partake) about Fake Bake

Fake bake is a line of self tanners that contain botanically extracted ingredients which also moisturize, hydrate and protect the body without clogging the pores or irritating sensitive skin.

I unfortunately had to miss out of several other amenities offered at The Daily Beauty Bar including getting a fresh mani from CND Nails, a fresh blowout from Salon Ziba and Alterna Haircare but before I left, I did learn about the interesting products from SoftCups, a flexible cup that is worn internally, around your cervix. It collects, rather than absorbs menstrual flow. It’s hypo-allergenic, latex-free and completely safe when used as directed.

Back to the tents I went, right after I grabbed a ZICO Coconut Water (love the chocolate) and a few Nimble Balance Bars for the rest of my day.