io BEAUTY Launches on QVC

QVC unveiled a new way to boost your beauty inside and out yesterday – io BEAUTY, a synchronized topical and ingestible skincare regimen designed to deliver comprehensive beauty benefits developed by top experts in outer and inner beauty, renowned beauty expert Sue Devitt and leading nutritionist Tanya Zuckerbrot

io BEAUTY features a first-of-its-kind formula that’s used as both a topical treatment and an ingestible treatment, pioneering a new beauty breakthrough that’s literally good enough to eat. Created through a trade secret extraction process, the unprecedented product is packed with a high-level of beauty nutrients (“beautrients”) handpicked by the experts to deliver maximum anti-aging benefits. Non-sticky and never bitter, the state-of-the-art topical/ingestible formula is the first-ever product to provide powerful protection against the aging process.


For the first time, io BEAUTY introduces a truly synergistic regimen comprised of inner and outer beauty technology, creating a comprehensive system to deeply hydrate, diminish fine lines and wrinkles, and foster fresh, radiant, healthy skin. By combining breakthrough, cutting-edge technology, clinical levels of advanced ingredients and powerful antioxidants in a topical/ingestible regimen, io BEAUTY delivers enhanced, boosted results inside and out. The brand’s apply/digest™ technology allows the io BEAUTY regimen to synergistically treat, protect and rejuvenate topically and internally for visible results that can be attributed to the complete regimen. The technology synchronizes the high-performance ingredients found in the topical and ingestible formulas for the ultimate in healthy, younger-looking skin.

Comprised of a Protect/Rejuvenate Beauty Booster, Treatment Concentrate, Moisture Concentrate, and Eye Concentrate, the complete regimen is designed to foster glowing, youthful skin both inside and out. The key component of the regimen, the io Beauty Booster is a blend of biodynamic Wild Australian Blackberry, Goji Berry, Mangosteen, Açai and Equis AV that is applied topically (combined with the Treatment Concentrate to create a powerful serum) and ingested internally (to deliver the USDA’s daily recommendation of 3,200 ORAC units, the scientific measure of antioxidants). The Beauty Booster works synergistically inside and out in the following ways:

APPLY: Topically, the io Beauty Booster is combined with the io Treatment Concentrate, a blend of clinical anti-aging ingredients including Ridulisse C and Aquatic Collagen, to activate the io Synergy Complex. When applied, the hybrid serum is brought to deep layers of the skin through a Liquid Crystal delivery system to help protect skin from free radical damage and rejuvenate the skin’s appearance.

DIGEST: To experience the inner beauty benefits, drop the food-grade, calorie-free, “beautrient”-enhanced Beauty Booster under your tongue or mix it into water or juice. Just a few drops of the exclusive blend of minerals and antioxidants provide comprehensive protection and revitalizing benefits from the inside out.

WHAT IT COSTS: $32.00-$75.00

WHERE TO FIND: www.shopiobeauty.com and www.QVC.com

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