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Diesel Salon Opening Party during Miami Fashion Week

Diesel kicked off the Salon Allure Suites at the W Hotel during Miami Fashion Week with a wild pool party on Friday July 16th. The hotel’s pool area was decked out in the Diesel Fall 2010 “Be Stupid campaign” including large branded lounge pillows, models laying on floaties to recreate images from the campaign while the campaign played on big screens flanking the runway.

At Salon Allure Diesel showed the Spring 2011 swim and intimates collection including the popular Fresh and Bright underwear. The overall theme of the Spring 2011 collection is License to Create which is an extension of the movie theme that Diesel had for the Preview Spring 2011 Collection “You Only Ride Twice”.

DJ Mos kept the crowd entertained the hot Miami crowd throughout the evening but apart from the sizzling collection, Diesel wowed the crowd by having 10 synchronized swimmers, all wearing the new Spring 2011 swimwear collection of course, perform before and after the runway presentation. The synchronized swimmers performed to a remix of Passion Pit’s remix of California Gurls (yes my dears, a simple remix is not enough nowadays…it’s all about the remix of the remix) and Lisztomania’s Alex Metric remix.

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