My Life on (and off) the Guest List


Diesel, who has always had very edgy and provocative ads has found another way to…stimulate…the masses. As kids, we loved Santa but as we got older, the joy and wonder we all carried with us about Santa Claus has dissipated. Well ladies (and a few gentlemen), get ready to welcome Santa back in your lives thanks to Diesel.

Instead of rolling our eyes at old “jolly” St. Nick, why not tell your Christmas wishes to Diesel’s NAKED SANTA.

On December 18th and 19th, whether you’re naughty or nice (I have a feeling Diesel is where all the naughty big boys and girls will be), stop by the Diesel 5th Ave Store (located at 54th St and 5th Ave) to sit on NAKED SANTA’S lap and tell him your Diesel wishlist for this holiday season.

Why is Santa naked you may be asking? Who knows, maybe he told a little white lie and his pants caught on fire, maybe Mrs Claus is doing laundry or maybe he stopped by Diesel to get some pants and was stopped midway through to hear some Christmas wishes – either way… it’s bound to be a Merry Christmas to us all!

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