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Amazon.com Launches MYHABIT.com

Amazon.com asks “What’s your Habit?”as they launched MYHABIT.com, a new fashion destination featuring private sales of fashion items direct from designers and boutique brands.

The membership-only website, similar to sites like Gilt.com, HauteLook, Beyond the Rack, Rue La La etc. will offer daily sales that last 72 hours with up to 60% off various selections of styles but unlike Gilt at al, MYHABIT.com will not only feature high-quality photos but videos as well of the clothing on live models. Another advantage of MYHABIT is the solid experience and reputation of Amazon.com including fast, free shipping, free and easy returns on returnable items and Amazon’s world-class customer service.

A launch event was held in partnership with the CFDA Fashion Incubator on the beautifully decorated Skylight West rooftop, which brought in the likes of celebs like Vanessa Hudgens and Christian Siriano even in the inclement weather

Guests rocked to DJ Alexandra Richards

and later a special musical group Jenny and Johnny (Jenny Lewis and Johnathan Rice)

I had to leave not too long after the performance for another event but got some great photos. Check them out below

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