Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

The COVID-19 outbreak has turned modern society on its head, taking children out of schools, keeping consumers at home rather than in bars and stores, and halting the operations of all types of businesses. While various businesses are pausing their usual productions and sales, many are finding new purpose in the national effort to fight the spread of coronavirus.

Fashion and textile companies across the country are focusing their efforts on making face masks and hospital gowns while distilleries are adjusting operations so that they can produce disinfectants and hand sanitizers. Although statistics show that as many as 70% of business partnerships fail, partnerships within these businesses are coming together to satisfy the needs of healthcare workers in the United States. The collaboration, internally and externally, of these companies to adjust their operations could prove to be a game-changer in the fight again coronavirus.

Fashion Brands Making a Difference

While retail stores close their doors and fashion events are canceled to prevent the spread of COVID-19, brands across the country have started using their resources and skills to make face masks and hospital gowns for healthcare workers. The supply of face masks, in particular, has quickly plummeted in the United States as the number of coronavirus-related hospitalizations has skyrocketed. The Centers for Disease Control and Prevention (CDC) has even suggested that healthcare workers use bandanas or scarves to cover their faces while treating patients if no other supplies are available, although neither are proven effective at keeping out airborne particles.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

PHOTO by @ocregister/Instagram

To help keep healthcare workers from turning to this last resort, major fashion brands are stepping up. The National Council of Textile Organizations announced on March 21 that they would work with the federal government to come together and produce face masks. There are 10 businesses within this coalition taking part in the effort, including Los Angeles Apparel, Hanes Brand, and AST Sportswear Inc. as well as a handful of other names.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

PHOTO by @csiriano/Instagram

Independent brands are also committing to making the supplies that healthcare workers need. Christian Siriano, a New York fashion designer and the host of “Project Runway,” stepped up to the need early on. He tweeted an offer to New York Gov. Andrew Cuomo on March 20 to have his team of sewers work from home to make masks. About 83% of consumers “love” or “like” when a business responds to them on social media and Gov. Cuomo was no different. Shortly after Siriano’s offer, Cuomo tweeted that his team was in talks with Siriano and urged other New York brands to follow suit. As of March 24, Siriano’s mask prototypes were pending government approval to ensure they are safe and effective.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs - Michael Costello

PHOTO by @michaelcostello/Instagram

Fellow New York-based designer Brandon Maxwell is also pivoting his brand’s operations to gown and mask production. Maxwell has also announced that he will give away three wedding dresses to brides affected by the COVID-19 crisis. In Los Angeles, designer Michael Costello has created a washable face mask in a black, cotton-nylon stretch fabric and is reproducing it at a rate of about 150 masks per day. They are considered non-surgical grade masks, but Costello says the research he has done shows that the materials he’s using have high air filtration effectiveness rates.

Citizens of Humanity is creating a face mask prototype made of 100% cotton to send to various organizations around Los Angeles, including UCLA Health and Stanford Children’s Hospital. The company says that its factory could potentially produce up to 150,000 masks each week and that gowns and other items could be next on their production schedule.

Distilleries Swap Liquor for Disinfectant

Before scientific advances spurred companies to produce specific formulas for sanitizers, alcohol was used for centuries as a crude disinfectant. While the two products now have separate industries, the lines are blurring again as distilleries across the country use their existing equipment and knowledge to make disinfectants instead of liquor.

NY Distilleries Get Green Light to Produce Hand Sanitizer

Pernod Ricard, a $34 billion French drinks group, has dozens of distilleries around the world that are trading out their liquor operations for sanitizer production. Jameson Whiskey and Absolut Vodka, both of which are owned by Pernod Ricard, received government approvals within 24 hours of submitting proposals to create batches of hand sanitizer. By the end of the same week, they were rolling their first products off production lines in Arkansas.

To help other distilleries do the same, the Alcohol and Tobacco Tax and Trade Bureau has waived provisions of internal revenue law to authorize permitted distillers to produce ethanol-based hand sanitizers. While most participating distilleries have a substantial amount of ethanol on hand, they’ve had to source other key ingredients such as glycerin and hydrogen peroxide, which they don’t usually use, as well as the right plastic containers for packaging their hand sanitizers. Once they gather the ingredients, the master blenders at distilleries have used their expertise as well as the World Health Organization’s recipe for high-quality hand sanitizer to create disinfectants in this time of shortages.


Although the U.S. may consume the largest volume of wine of any country in the world, it is also partial to its liquor. And America’s favorite distilleries, small and large, are taking on this initiative as well. BACARDI Rum is partnering with Puerto Rico-based lubricant manufacturer Olein Refinery to make sanitizers. In upstate New York, smaller distilleries are also shifting operations to help local healthcare workers. These distilleries offering a helping hand include Kymar Farm Distillery, Sauvage Beverage Distillery, and Black Button Distilling. Other distilleries-turned-sanitizer-producers throughout the U.S. include the Tennessee Distillers Guild, Bently Heritage Estate Distillery in Nevada, and Ko’olau Distillery in Ohau, Hawaii.

As businesses across the country adjust their everyday operations to help in the time of coronavirus, individuals can see first-hand the impact of small contributions. What can you do to help your community and ensure that everyone stays connected during these tough times?

Christian Siriano Spring 2014 Collection

Spring 2014 for Christian Siriano is full of vibrant color, hypnotizing graphics, bold floral and looks that are full of movement. While I always love his breathtakingly dramatic evening gowns, what really stood out with his Spring 2014 Collection was Siriano’s chic and wearable separates.

Inspired by his recent trip to the “Island of Women” off the coat of Mexico’s Yucatan Peninsula, Siriano truly brought the feel of this picturesque island to New York. From the tiki huts backdrop, to the very “tropical” island temperature of the venue, we truly felt like we were on Isla Mujeres (though the temperature may just have been an accidental coincidence). Accident or not, it was quite fitting to Siriano’s inspiration.

The collection featured the dahlia as a bold floral print, elegant organzas, raffia textiles, eye-catching metallics, ostrich feathers, and crisp linen, all which Siriano made look and feel light and airy. Want to see more of the collection? Check out the models walk the finale in the video below:

Christian Siriano Fall 2013 Collection

Not even the mighty snowstorm Nemo could keep fashionistas from attending the Christian Siriano Fall 2013 Collection show during New York Fashion Week. One day after the storm blanketed the city in white, a long line of freezing yet anxious fashion lovers stood out in the cold awaiting entrance into Siriano’s always anticipated collection – yours truly included. It’s amazing to think that we were introduced to this very talented designer merely five years ago. We, his fans, all saw the talent which is why we will continually wait out in the cold get an early peek at his collection.

Inspired by “the golden age of the Russian Opera”, Siriano’s collection was filled with sophisticated shapes, gilded and embossed fabrications and deep jewel-toned colors. With this collection, Siriano shows what a modern woman with a bit of edge might wear to an evening out at this opulent event. Here’s something really notable about Siriano’s collection – he used a combination of faux fur, faux lambswool, faux shearling and real wool and leather. Of course this didn’t make the collection look any less luxe.

I’ve gotten used to Siriano ending his show with a exhilaratingly, jaw-dropping piece and this season was no different as he wowed with a stunning Gold Beaded Mesh Illusion Gown

Check out Christian Siriano’s Fall 2013 Collection show finale in the #HTCOne filmed video below (Siriano makes his appearance at the 1:07 minute mark)

Christian Siriano Fall 2012 Collection

Christian Siriano continues to showcase his collection’s maturity with his Fall 2012 looks. This collection is the most saleable I’ve seen from Siriano but I admit, I do miss his flair. Inspired by bats – “their creepy, dark and dramatic presence, their intricate details of their veins and the bone structure of their wings and the 30’s film, The Vampire Bat.” I wasn’t sure what to expect but I was excited and hoped for at least one devastatingly jaw-dropping, gorgeous gown that practically took up the entire runway but alas it was meant to be.

Of course this doesn’t mean that his collection was anything but beautiful, it was quite beautiful and as I stated, included looks that were very retail friendly. This collection featured much more separates than before. Each swank look featured modern silhouettes, clean lines and high level of sophistication that is sure to please fans of the designer. Wise strategy for a growing designer who is still trying to show the few left over naysayers that he is more than just a reality star. Though I am very much enjoying the color we’ve been seeing for fall 2012, I did love the color palette of Siriano’s sullen princess which included whites, greys and black with a shot of blood burgundy. A colorful palette would not have rung true to his inspiration.

Affordable Chic Accessories From Payless Shoes

The Fall season always brings a variety of fun aspects – cozy sweaters, deeper multi-tonal hues, great new shoe and handbag accessories, etc. Of course every fashionista would love to own every hot item this season and although most of us are challenged by the economy, there still are places that allow you to look chic and on trend at affordable prices. This season, Payless Shoes offers some great options from their designer and non-designer collections

Lela Rose

Classic, sophisticated and feminine chic are synonymous with the name Lela Rose. So the above styles are no surprise. You can’t go wrong with Lela Rose for a darling accessory. I love the black and white geometric pattern with the red accent of the above shoes and the delicate bows featured on the above accessories.

Fioni Night

Lace is always and will always be sexy and feminine. It is also a huge trend right now especially in shoes and accessories. The above Colette Lace Clutch and Luxe Lace Peep-toe Slingback are perfect accents for a classic shift. They both also highlight an edgy look. Staying on the Lace trend for a bit, I must highlight a favorite accessory of mine, headbands – and Brash has some adorable headbands like these below which will be added to my collection.

Can you believe the whole set is only $9.99?

Christian Siriano

My favorite collaboration so far but I always thought he watered down the runway shoes designs too much for his Payless collection but with the addition of the new Christian Siriano Gold for Payless Collection, Christian and Payless have obviously listened to his fans.

This collection features limited edition styles with more of Christian Siriano’s straight off the runway footwear designs. Its a slightly higher price point but these high fashion styles still won’t break your bank account.


I’m a fan of bigger handbags and this faux leather and fabric two-toned Brash Liv Crossbody is a great size. It also is right on trend with the color-block mixed fabrication trend happening right now. Brash also offers some great jewel colored faux suede platform pumps – this season must have shoe for sexy, long looking legs. I especially love the cobalt blue

But if you like to be more on the wild side of trends, then animal print or red hot wedges are for you ( of course these are available in the same jewel tones as above)

So run don’t walk to Payless because as we speak, BOGO (Buy One Get One 1/2 off) has began. What better way to treat yourself than to get two (or more) pairs of shoes at an even better price. Happy Shopping!!

Christian Siriano Spring/Summer 2012 Collection

  Images by IMAX TREE           

In Christian Siriano’s runway show for the SS2012 season, he unleashed a powerful dose of color. Chartreuse and Coral was in abundance in this collection of flowing and full pieces.

Looks ran the gamut of dramatic ball gowns to simple short sets. Sleek silhouettes and those adorned by feathery, fringe-like textures. Any ocassion is sure to be covered here, and you can bet that each piece is an attention getter.

For the moments when hi-def color isn’t needed, Siriano added touches of beigy Oyster to ground the fantasy, lest you forget what reality is.

Hair by Antoinette Beenders for Aveda
Shoes and Handbags by Payless
Make-up by Polly Osmond
Styling by Danielle Nachmani Launches asks “What’s your Habit?”as they launched, a new fashion destination featuring private sales of fashion items direct from designers and boutique brands.

The membership-only website, similar to sites like, HauteLook, Beyond the Rack, Rue La La etc. will offer daily sales that last 72 hours with up to 60% off various selections of styles but unlike Gilt at al, will not only feature high-quality photos but videos as well of the clothing on live models. Another advantage of MYHABIT is the solid experience and reputation of including fast, free shipping, free and easy returns on returnable items and Amazon’s world-class customer service.

A launch event was held in partnership with the CFDA Fashion Incubator on the beautifully decorated Skylight West rooftop, which brought in the likes of celebs like Vanessa Hudgens and Christian Siriano even in the inclement weather

Guests rocked to DJ Alexandra Richards

and later a special musical group Jenny and Johnny (Jenny Lewis and Johnathan Rice)

I had to leave not too long after the performance for another event but got some great photos. Check them out below

Payless Shoes Designer Summer 2011 Collections

Payless has become a formidable competitor in the footwear market with all their designer collaborations. For instance, they have introduced another new designer to their ever growing collaboration collection series. Colombian designer, Silvia Tcherassi joins Christian Siriano, Lela Rose, Isabel Toledo, et al. A collaboration which will surely drive even more recessionistas flocking to the retailer’s over 1500 doors. This summer will definitely be a hot one as the following styles hit shelves in two weeks. First are the offerings from designer, Silvia Tcherassi, who design aestethic is bold, bold, bold and I love it.

I’ve already showed a peak into Isabel Toledo’s Spring/summer collection with the gorgeous Striped T-Strap Vespadrille, which I featured in my “MUST-HAVE SUMMER WEDGES” post. It addition to that gorgeous wedge, Isabel Toledo for Payless offers a matching Riviera Overnight Luxe Tote

This soft fabric tote has two sides – a woven design on one side and a nautical stripe (which matches the wedges) on the other (it also comes in black). What else does payless have in store for you this summer? How about some gorgeous shoes from Christian Siriano for Payless in an eyecatching turquoise and chocolate print with perfectly placed gold embellishments

One designer collection I’m especially excited about is Lela Rose for Payless. Her looks are feminine, soft, romantic – delicate and sweet.

I especially love the following bag from Lela Rose from Payless which basically gives you two bags in one. Believe it or not, the photos below are of the same bag. How ingenious of Payless to give you two options in one (this is seen in the Isabel Toledo for Payless collection as previously mentioned)