Juicy Couture Plays Cupids for Valentine’s Day

Juicy Couture teamed up with the Thompson Hotels for an amazing and delightful cause. Gorgeous Male “Couture Cupids” will brighten the day of hundreds of strangers today, Valentine’s Day, with their “Everybody Loves a Valentine” campaign, taking place in New York City. handing out Valentine’s Day notes to the public around New York City benefiting loveisrespect.org

Leading up to February 14th, Juicy Couture will presented guests staying at 60 Thompson in SoHo with a blank card on which to write a love note to a stranger. Then, they were able to take their note into the nearest Juicy Couture store where they received a special goodie bag. On Valentine’s Day, dapper “cupids” will deliver these love notes to strangers in surprise locations around the city. One lucky recipient will receive a $500 gift card to shop at Juicy Couture and a two night stay at Hotel Victor in Miami.

In addition to creating happiness for hundreds of strangers, for each card written by the 60 Thompson guests, Juicy Couture will donate $1 to loveisrespect.org. The online initiative brings together Break the Cycle and The National Dating Abuse Helpline to engage, educate, and empower teens and young adults to prevent and end abusive relationships.