I’ve stated how many times that I love and not afraid of color – that goes for all color, not just in clothing, shoes, and accessories but in hair as well. I may not keep my hair short (I don’t think I have the right face shape for it) but I do love to color it. I’ve been honey blonde, chocolate brown, a ravishing redhead, a devilish blue-black and several colors in between – even now I’m sporting a color called chocolate cherry, so when I got the invitation to get familiar with Avon’s new Advance Techniques Hair Color Collection with the amazing Lorri Goddard, Celebrity Colorist and Avon’s new and first-ever Global Hair Color Expert. I was beyond ecstatic to attend and not ashamed to say, the first to arrive.
This is Avon’s first hair color launch in the US and they have partnered with Lorri to help empower women to achieve healthy, salon-beautiful hair at home. The Advance Techniques Hair Color Collection is a complete hair color system that equalizes porous damaged hair prior to coloring for even, true application and lasting results. The three-step system primes (a pre-treatment mends damaged, porous areas), colors and treats (with Shea Butter and Lock-In Technology) hair to deliver rich, radiant healthy looking color that provides 100% gray coverage. The collection includes 25 hair color shades (10 blondes, 4 reds, 9 brunette and 2 black shades)
We got some amazing tips from Lorri on how to select the correct shade (she advises that you go no more than 3 levels darker and 2 to 3 levels lighter than your natural/uncolored shade), properly color our hair at home (something that was always a battle for me with this thick hair of mine), and tips to help maintain our color – which includes getting your hands on a great product from Avon – Avon Advance Techniques Color Protection Lock-In Treatment, a product she uses on her celebrity clients
Want to try out the amazing new hair color range from Avon? You are merely days away as the $7.99 Advance Techniques Professional Hair Color will be available beginning next month exclusively through Avon Representatives.
