Deep Conditioners

L’Oreal Paris Debuts New Campaign Encouraging Women To #StopWaiting

L’Oreal Paris knows that waiting around for the good things in life is overrated. Even though an estimated 91% of women have been told that ‘good things come to those who wait,’ L’Oreal hopes to shake up this old adage with their new Elvive Hair Care.

The brand launched their #StopWaiting campaign to highlight the new Elvive Rapid Reviver Deep Conditioners, a product that restores and repairs damaged hair quickly.

 Deep Conditioners

This is essential for the busy businesswoman on the go or the tired teenager who has dyed their hair too many times. When it’s estimated that a woman will change her hair upward of 150 times throughout her lifetime, this kind of damage control is becoming increasingly necessary.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” said Anne Marie Nelson-Bogle, the senior vice president of marketing at L’Oréal Paris USA.

Camila Cabello Stars in New L’Oreal Paris Elvive Rapid Reviver #StopWaiting Campaign

The notion that every second counts is the driving force behind the new line.

L’Oreal notes that 50% of women will spend more than three minutes conditioning their hair but one in two women feel that they don’t have enough time to condition properly. The time-saving aspect of L’Oreal’s new line appeals to any woman who wants to look great in a short amount of time.

L’Oreal Paris Elvive Rapid Reviver Deep Conditioner consists of three conditioning products with no leave-in time necessary. They tout a 20% damage repairing serum that offers users twice the nourishment, twice the revival, and two times less breakage without weighing hair down.

This is great for women who style their hair frequently. But it isn’t just hair maintenance and styling that can affect the health of your luscious locks. Lack of sleep not only gives you deep bags under your eyes, but it can actually stunt your hair growth and appearance.

According to hair restoration consultant Dr Sajjad Khan, the quality of our hair is an often overlooked aspect of sleep deprivation.

“Quality sleep is needed for adequate protein synthesis of the hair as well as the release of growth hormones and enzymes needed for healthy hair,” Khan notes. “In regards to your hormones, you’ll find that when you don’t get enough sleep, the production of melatonin (used by the body to regulate sleep and wake cycles) wanes, and studies have shown that this can decrease hair growth.”

Unfortunately, it’s estimated that 45% of Americans have trouble falling asleep in the first place. That means almost half of adults are depriving their hair of necessary proteins and nutrients.

For those of us with busy lives, chaotic schedules, and poor sleeping habits, such products as L’Oreal Paris now offers are eliminating the need to #StopWaiting for great-looking hair.

Avalon Organics Peppermint Products

Peppermint Power: Avalon Organics Peppermint Bath & Body Products

We’re hearing about new amazing plants and herbs being used in beauty products almost every day. We’ve actually featured several, but we haven’t forgotten about the ones that have been keeping us beautiful for years. Peppermint has been providing beauty and health benefits for decades. Its antiseptic and antibacterial properties are great for cooling your skin and completely cleanses your hair. Because this amazing plant has so many benefits, we’re highlighting products made from it. Keep reading to get to know the wonderful Avalon Organics Peppermint bath and body products.

Avalon Organics Peppermint Products

We’re highlighting five Avalon Organics Peppermint products –  shampoo, conditioner, bath and shower gel, body lotion and hand soap. There are so many great benefits from products made with this hybrid mint and we swear you’ll love these:

Avalon Organics Strengthening Peppermint Shampoo & Conditioner, $9.99

For hair that is brittle or weak, this medley of peppermint oil, quinoa protein, calendula, babassu oil, aloe, and vitamin E is what your hair needs. They help to strengthen and repair elasticity, smooth split-ends, flyaways and help prevent future breakage. The result is hair that is stronger with renewed bounce and length! Get both haircare products at www.Vitacost.com or www.Walmart.com.

Avalon Organics Revitalizing Peppermint Hand & Body Lotion, $8.62

Revitalizing peppermint essential oil, aloe, vitamin E and nutrient-rich beta glucan work together to restore skin’s natural lipid balance. It’s long-lasting hydration benefits immediately revives and softens extra dry skin. Available at www.Vitacost.com or www.Amazon.com.

Avalon Organics Peppermint Products

Avalon Organics Revitalizing Peppermint Glycerin Hand Soap, $6.99 (not pictured)

You’ll love this hardworking blend of botanical cleansers, peppermint essential oil, orange peel and vitamin E. Known for their rejuvenating and moisturizing properties, these botanicals will purify and revitalize hands. Plus, this soap is gentle enough for frequent hand washing. Get it now at Target.

Avalon Organics Revitalizing Peppermint Bath & Shower Gel, $6.99 (not pictured)

This gentle plant-based formula unites peppermint oil, quinoa protein, aloe, and botanical cleansers to purify and revitalize extra dry skin. While the stimulating aroma of Peppermint energizes the mind and body. It’s perfect for winter and sunbathed skin. Get it now at Target.

Are you a fan of peppermint bath and body products? Are you ready to indulge your skin and hair in these Avalon Organics Peppermint bath and body products?

 

Herbal Essences EWG VERIFIED shampoos

P&G Embraces EWG VERIFIED Label For Personal Care Products

Change Is Brewing: The EWG VERIFIED Label marks a huge leap forward in chemical ingredient disclosure. Now, industry giant Procter & Gamble is embracing the label.

A YouGov Ombibus survey about New Year’s Resolutions found that 29% of women wanted to focus more on self-care. Unfortunately, the personal care products we use to pamper ourselves aren’t always great for our body or the environment.

There are innumerable beauty and personal care products available to us. There’s a product for everything you could possibly need. Actually, there are multiple products for everything you could possibly need. Acne affects 50 million people in the United States every year and if you look at acne treatment products, you’d be hard pressed to make a decision on one of the multitude. Every branch of personal care is like this.

Pretty young woman with facial mask at beauty salon

Forever about consumable convenience, we’re swift to buy personal care products we don’t really know anything about. On average, people shed between 50 and 100 hairs every day. We’re often thinking about keeping that full head of hair over the chemical ingredients of the shampoo; all for the promise of thicker hair in just a few washes. You’d think that an essential part of personal care is paying attention to the things we’re using; but more often than not, consumers can’t be bothered.

This is where consumer product giant Procter and Gamble (P&G) is making a splash with the Environmental Working Group (EWG). For more than 10 years, EWG has been the face of chemical ingredient disclosure in personal care products. They established the EWG VERIFIED program, which puts personal care products through a rigorous battery of tests to ensure the safety of every ingredient. This test also helps to make these ingredients transparent to consumers. P&G has teamed up with EWG to release two new Herbal Essences shampoos that are both EWG VERIFIED. They are slated to hit shelves in January.

Herbal Essences EWG VERIFIED shampoos

This is important, because the last time Congress passed any legislation to regulate the cosmetics industry, was 80 years ago. Advances in chemical development have certainly surpassed the reach of legislation that’s nearly a century old; no one was doing anything to address that gap. Together, P & G and EWG are poised to lead that charge.

“Because of Procter and Gamble’s sheer size and market share, these new EWG VERIFIED shampoos could be the domino that triggers similar actions from other companies that have not yet embraced this level of transparency,” said EWG President Ken Cook.

Having a giant like P & G lead this charge stands to make great changes in an industry long stagnant. Similarly, with consumers becoming more aware of what they’re buying and more research-informed, they’re shaping the way for these corporations to start getting their acts together. Consumers want healthier, more transparent products and they’re willing to go out of their way to buy them. Corporations would be silly not to follow that lead. The proverbial writing’s on the wall.

“EWG VERIFIED will take awareness about chemicals in products to the next level by giving shoppers useful information from a team of scientists they have come to trust. Only products that include robust ingredient labels and meet our stringent criteria, as opposed to minimal government standards, will be awarded our mark,” said Nneka Leiba, the director of EWG’s healthy living science program.

As EWG VERIFIED products become more mainstream, hopefully, lawmakers will get the memo and take a long overdue look at regulations in the cosmetic industry.

New Product Alert: Hair Revival System Hair Detox Supplements

You know the old saying, “beauty is only skin deep”? Well, today we’re highlighting one of the many beauty products we discovered at the Indie Beauty Expo that works from the inside out.  We’ve seen many hair, skin, and nail vitamins but never one that heals to heal you from the inside out as well. You know our love for the Angelo David Salon and his amazing products. He has announced one more reason to love him, the NEW Hair Revival System Hair Detox supplements.

The Hair Revival System Hair Detox is the first lifestyle supplement on the market. The all-natural supplements made its debut at the Indie Beauty Expo where we got the first look. What makes this supplement different from other hair, skin, and nails vitamins? It combats nutritional deficiencies, environmental aggressors, hormonal imbalances, and the negative effects of a stressful life. All of which can lead to fine, thinning hair and hair loss. Founder, creative director and hair loss expert Angelo David Pisacreta created the Hair Revival System Hair Detox for men and women seeking healthy hair, vibrant skin, and strong nails.

We recently noticed some indentations in our nails, our hair drier than usual, and we’re always open to trying anything to give our skin a boost. So we’re really excited to see the results of taking the Hair Revival System Hair Detox supplements for women. With Angelo David Pisacreta being a leading authority on fine and thinning hair for over 25 years, we expect great things from this groundbreaking lifestyle supplement. The distinct difference between Hair Revival System Hair Detox and other supplements on the market is that competing brands contain less than half of the nutrients, vitamins, amino acids, and antioxidants. This lifestyle supplement detoxifies your hair from the inside out supporting the body’s natural ability to grow healthy hair, skin, and nails.

The two Hair Revival System Hair Detox supplements address the different supplemental needs of men and women.  The supplements contain Dihydrotestosterone (or DHT), a metabolite of the human body that plays a powerful role in male pattern baldness (androgenetic alopecia). The men’s formula (the blue pills) contains Saw Palmetto, which is a known DHT blocker. The women’s formula (purple pills) contains cranberry fruit extract which promotes L-cysteine, a protein building amino acid that also supports urinary tract health.

They also contain a unique Stress Relief Matrix Blend that includes mixed phytosterols, ashwagandha root extract, L-theanine, holy basil leaf powder, astragalus root powder, and Gotu Kola herb powder. All of which are specifically selected to help reverse the negative effects of stress on hair. The Stress Relief Matrix Blend boasts milk thistle seed extract, grape seed extract, green tea leaf extract, aloe vera leaf powder, dandelion root powder, cranberry fruit extract, resveratrol (derived from Japanese Knotweed Root Extract), fennel seed powder, citrus bioflavonoids complex and stinging nettle root extract.

The Hair Revival System Hair Detox supplements retail for $59.99. You can also subscribe to the membership program for an auto-shipped supply of supplements every 60 days for only $47.99.

Survival of the Sweetest: Cake Beauty Back-to-School Survival Bundle

Much like adulthood, back-to-school can sometimes be a jungle that champions the survivors. It’s not just survival of the fittest, it’s also the survival of the coolest. While your wardrobe may be on point, what about your beauty regime? For those looking to add the sweet smell of success to their back-to-school experience, check out the Cake Beauty Back to School Survival Bundle. The bundle boasts some of Cake Beauty’s most coveted skincare and haircare products. Read on to get to know them:

The Cake Beauty Back to School Survival Bundle includes:

  • The Grip Clip x5 ($12.00) – a set of 5 strong holding hair clips for effortless styling that adjusts to any hair type and texture
  • The ‘Do Gooder Volumizing Dry Shampoo Spray ($3.99, travel size) – the best dry shampoo for dark hair to blonde locks. It leaves no white residue, boasts a lightweight formula, has no sticky hairspray feel, and adds volume to fine hair and lift flat hair.
  • Sweet Mint & Cream Ultra Nourishing Hand Cream ($6.00, travel size) – a deliciously scented hand cream that hydrates and moisturizes extra dry hands and cuticles. It is infused with coconut oil, shea butter, and aloe vera to soothe, smooth, and nourish your hands.
  • Strawberry & Cream Body Powder ($16.00) – a delectable and truly unique, translucent, talc-free loose powder designed for hair and body. This silky, luxurious blend works to absorb oil while adding volume to your hair, and blends with any hair hue and skin type.
  • Heavy Cream Intensive Hand Repair Balm ($9.00, travel size) – a rich, warm, french vanilla buttercream scented hand cream that melts into your skin instantly leaving it nourished and velvety smooth. Made with shea butter, aloe vera, coconut oil, and green tea extract, it soothes, smooths, and hydrates dry hands and cuticles.
  • Triple Citrus Blend Body Butter Cream ($6.00) – the intoxicating scent of citrus plus several rich antioxidants via a trio of essential oils, and shea butter help to hydrate, nourish, smooth out, and moisturize ultra dehydrated skin.
  • Desserted Island Supreme Body Mousse ($6.00) – drench your body in our unique oil-intensive mousse, an exotic mix infused with raw Tahitian coconut elixir and rich mango butter, topped off with coconut and vanilla scents. It is whipped with precision and glides on effortlessly.
  • The Brush Crush ($15.00) – boasting high performing dual-bristles, prepare to achieve second-day hair greatness with a brush that detangles hair without pulling or tugging, smooths natural oils to promote hair health, and distributes dry shampoo for flawless application.

What are your thoughts on the Cake Beauty Back to School Survival Bundle? Could these beauty products make your back-to-school experience a little sweeter?

20 Years of NaturallyCurly and a Spectacular Texture on the Runway Show

Now that NYFW the Shows is over, we can finally share the amazing shows and events we enjoyed. Funny enough, our first show had all to do with hair fashion than clothing (although we saw some pretty cool fashions). We always look forward to the start of fashion week. Not just for the incredible runway shows we anticipate attending but because NYFW debuts with the NaturallyCurly Texture on the Runway Show. The incredible hair show, presented by NaturallyCurly and Sally Beauty, is a celebration of the beauty of natural hair. This year’s runway show brands included Camille Rose Naturals, Cantu, Carol’s Daughter, Creme of Nature, Mielle Organics, SheaMoisture, and The Mane Choice.

Texture on the Runway 2018

This year’s Texture on the Runway show was also a celebration of NaturallyCurly’s 20th anniversary. Hosted by NaturallyCurly co-founder Michelle Breyer, and recording artist and breakout star of Love & Hip Hop Miami Amara La Negra, the seven top texture brands showcased their take on texture down the runway.

Camille Rose Naturals

Camille Rose at Texture on the Runway 2018

What better way to celebrate the launch of their Around the World collection than with a variety of multicultural models and hairstyles. Their hairstyles represented the beauty of the diverse regions of the Amazonian Rainforest, South Pacific and the Middle East. Camille rose Naturals was definitely oneof ourfavorite presentations.

Cantu

Cantu brought the vibrancy of New Orleans to the NaturallyCurly Texture on the Runway stage. Cantu’s presentation was to celebrate the textured hair movement and their dedicated and hardworking team.

Carol’s Daughter

For Carol’s Daughter, it was all about the bond between mother and child and one thing that connects a black woman and her daughter is hair. They recreated these special moments shared between, mother, and child by using models that are actually family, including Lisa Price and her daughter. We also got a chance to get to know the new Pracaxi Nectar Collection, a styling line made with natural Pracaxi Oil, the conditioning “miracle” nectar of Brazil.

Creme of Nature

Creme of Nature at Texture on the Runway 2018Creme of Nature at Texture on the Runway 2018

Creme of Nature highlighted how culture is redefining the future of universal style and texture…with a bold look at Afrofuturism. Their runway presentation celebrated the Afro-Punk Urban Queen” with cutting-edge hairstyles by celebrity hairstylist Pekela Riley. How fearless she is in her diverse expression of edgy street fashion, multicultural hairstyling and glow up beauty.  They also introduced their new Pure Honey collection. A range that targets dry, dehydrated hair to provide essential moisture, softness, and smoothness without weighing your hair down.

Mielle Organics

Mielle Organics at Texture on the Runway 2018Mielle Organics at Texture on the Runway 2018

Mielle Organics hit the runway with an edgy presentation that brought the brand to life. Hairstyles and looks were crafted and inspired by the woman warriors of Wakanda. The edgy hairstyles were styled using Mielle Organics’ Pomegranate and Honey collection. Honey is definitely a big haircare ingredient for natural hair and you can expect more brands to follow.

SheaMoisture

SheaMoisture at Texture on the Runway 2018

SheaMoisture showcased the beauty and versatility of textured hairstyles created with their award-winning legacy collection, Jamaican Black Castor Oil Strengthen & Restore Hair Care. The runway presentation featured stunning styles that demonstrate the many dimensions and beauty of textured hair.

The Mane Choice

The Mane Choice at Texture on the Runway

The Mane Choice celebrated the goddesses and their hair crowns. The colorful hairstyles celebrated all hair textures; and showed how the hair brand is continuing efforts in taking strides to empower and offer hair care solutions.


As previously stated, musician Amara La Negra (and her epic afro) performed for the natural hair beauties at the NaturallyCurly Presents Texture On The Runway show. 
Other sponsors included As I Am, ORS Curls Unleashed and Reshma Beauty, who’s US Launch event you may remember we attended. Their Multani Mitti-Fuller’s Earth Mask and bar soaps are amazing.

Photo Credit – Getty Images for NaturallyCurly
Indie Beauty Expo

Indie Beauty Expo: Discovering Amazing New Beauty Brands and Trends

Usually, we would rely on Sephora to be introduced to new beauty brands and trends. But the makeup and beauty haven can only hold so many brands in their retail locations. So where does a beauty addict go to discover the hundreds of market-ready indie brands? The Indie Beauty Expo of course! We had the pleasure of attending the beauty event that introduces media, buyers, and consumers to the amazing new beauty brands and trends. In the competitive beauty, skincare, and wellness industry, it is essential for a brand to stand out and the Indie Beauty Expo is a great place to start.

We were introduced and reintroduced to so many amazing brands, many of which we will be highlighting individually. More than 240 exhibiting indie beauty brands were in attendance in several categories. The participating brands covered skin care, beauty tools, hair care, nail care, makeup, and health & wellness.

Since its debut in New York, the Indie Beauty Expo has launched in Los Angeles and Dallas, soon to be launching in London and Berlin. It has connected hundreds of indie beauty brands globally with buyers, press, and consumers while offering a full schedule of education and networking events. We were happy to reconnect with brands like BioMilk, Hair Detox by Angelo David Pisacreta, Kryolan, and Flickable.

But we are truly excited to try the products from some of the new brands we were introduced to at the Indie beauty Expo. Our absolute favorites are ikoo and their wonderful range of hair care products; When and their vast variety of sheet masks; Mighty Patch‘s hero blemish patches; LBK (Love by Kemeny)‘s innovative nail polish bottles; Undefined Beauty‘s amazing beauty oil; Kanai Organics‘ incredible healing skincare; Andmetics‘s brow wax strips; and the Nessa Brush Spa System.

We can’t wait to share our experiences with these indie beauty products with you. We’d love to hear if any of you have tried any of these indie beauty products yourself.

 

Good Hair Days: Latest launches From Colorproof and Macadamia Professional

It’s almost time for the changing of the season. We don’t know about you but we tend to change or rotate our hair and beauty products with the coming of the changing seasons. We take into account the change in weather, temperature, etc and how it affects our hair. So, of course, we’re doing our research on new hair products to protects our tresses while the season transitions from one weather pattern to the next. We are loving several of the hair care products from Colorproof and Macadamia Professional and we’re sure they will help us achieve some good hair days. Check out the following must haves like the ColorProof Pure Release Instant Detangle, ColorProof PowderFix Texturizing Powder Spray, ColorProof RadicallySmooth Anti-Frizz Serum, Macadamia Professional Nourishing Moisture Leave-In Protein Treatment, and Macadamia Professional Thermal Protectant Spray.

Colorproof and Macadamia Professional hair care products

Whether you need help with detangling, moisturizing and hydrating your hair, or even just having to deal with the daily taming of your hair, the hair care products from Colorproof and Macadamia Professional have got you covered.

COLORPROOF COLORCARE

ColorProof Pure Release Instant Detangle, $27.00

Instantly detangle, repair, nourish and reduce breakage like never before possible. This high performance, 100% vegan, leave-in spray keeps hair manageable and tangle-free while breakthrough technology extends the life of your color and protects hair from heat damage. It’s like wearing a sunhat for your hair! Releases tangles to prevent breakage Fortifies, repairs and restores softness and lubricity Significantly reduces drying time Minimizes static Advanced ColorLast System provides unsurpassed color and heat protection.

ColorProof PowderFix Texturizing Powder Spray, $25.00; www.colorproof.com

Designed exclusively for color-treated hair with a proprietary blend of revolutionary volumizing polymers and Pro-Vitamin B5 Panthenol to deliver optimum fullness and weightless body for unlimited styling potential. This superfine, silky powder is easily absorbed into the hair and scalp to provide all-day texture, volume and lift with maximum color and heat protection.

ColorProof RadicallySmooth Anti-Frizz Serum, $28.00

This next generation serum instantly smooths for long-lasting, frizz-free style with full spectrum UVA/UVB color and heat protection. Feather-light, heat-activated formula effortlessly tames and defies while reducing drying time. Features our proprietary smoothing blend of Camellia and Abyssinian Oils along with soy lipids and seaweed to seal hairs’ cuticle and provide intense surface smoothing with long-lasting shine.

Make sure to keep an eye out for ColorProof’s just launched FreshStart Soft Dry Shampoo, $25.00. This quick, no-wash solution instantly extends your stylewith its ultra-sheer formula that absorbs oil, sweat, residue and odor.

MACADAMIA PROFESSIONAL

Macadamia Professional Nourishing Moisture Leave-In Protein Treatment, $22.00

Did you know if you are stressed out, your hair is most likely stressed out too. Replenish stressed-out, depleted hair strands with the essential vitamins and minerals found in this leave-in treatment. It protects hair against future breakage, delivers reinforcement to strengthen, replenish and protect your hair, leaving your hair soft and conditioned, never brittle or over-proteinized.

Macadamia Professional Thermal Protectant Spray, $19.95

This feather-light spray that guards your hair against the damaging effects of heat styling tools up to 450F. Not only does it smooths your hair by eradicating frizz and resists the effects of humidity, it also leaves your hair incredibly shiny.

What are your thoughts on the products from Colorproof and Macadamia Professional? Have you tried out their products? What are your favorite Colorproof and Macadamia Professional products? Let us know your thoughts.