Lands End Spring/Summer 2012 Women’s Collection

So many things to look forward to during the warmer months – beautiful weather, rooftop parties and chic dresses. For spring/summer 2012, Lands’ End has some amazing chic dresses in bold, fun colors and blooming floral patterns that will charm the pants of of you.

Dresses with flared skirts, shirt dresses, surplice dresses, sheaths were shown belted, layered under cardigans, paired with summer scarves and statement necklaces for flirty and sophisticated modern looks. While the clothing featured vibrant colors and patterns, accessories were mostly toned down. Linen, straw and canvas bags were trimmed with tan leather with summer scarves providing bursts of color. I especially love the canvas and leather trimmed Two-piece Sandals.

Lands’ End introduces a new innovation in swimwear called SwimMates™, designed for women to mix things up when it comes to styles, colors and patterns. Labeled the “4-Piece Bikini,” SwimMates are swim layers that transform the notion of traditional swimwear. The concept starts with a two-piece bikini as the foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt.

The SwimMates collection is an innovative swimsuit concept that will change the way women wear swimsuits. Here’s how it works:

Start with a SwimMates Bikini – The SwimMates Bikini is the foundation and comes in several styles including bra-sized bikini tops in sweetheart, halter or bandeau options and regular or mid-rise bikini bottoms.


Layer with a Cami – The SwimMates cami has been designed to layer on top of the bikini foundation. This piece comes in henley, racerback and scoopneck designs in a variety of colors and patterns.


Pull on a Swim Skirt or Shorts – Add a SwimMates skirt or shorts over the foundation bikini for more coverage. All four pieces are designed to work together for maximum coverage.


Mix n’ Mix – From dots and stripes to florals and solids, the SwimMates collection comes in a variety of patterns to provide an opportunity to mix it up and create individual looks. The bold color palette ranges from Bright Lemon and Tropical Turquoise to Glade Green and Fresh Orchid.

Aside from the SwimMates, Lands’ End featured an amazing array of swimsuits, below are my favorites

The Lands’ End SwimMates collection is currently available online at landsend.com and in Lands’ End Shops at Sears nationwide and pieces range from $30.00 to $55.00.

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