My Life on (and off) the Guest List
Uncategorized

Woolite’s WooliteWashed Pop-Up Boutique

During the craziness of fashion week, I actually got a chance to stop by and take in an interesting experience thanks to Woolite. Woolite presented a new consumer experience which opened in SoHo during Fashion Week with various events which included a Fashion Night Out Event with Cat Deeley, a very informative Laundry 101 press event and more.

The Woolite pop-up boutique features T-shirts, scarves and bags from five designers – Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey – is open the public from September 7th – 16th and is located at 372 West Broadway.

Designed by up-and-coming interior designer, Kyle Schuneman, who also had an event at the pop-up store celebrating his book, The First Apartment: Cool Design for Small Spaces, the brand is combining the store concept with a focus on new Woolite machine wash detergent.

Within the store, consumers will be able to purchase limited-edition garments and accessories, previously washed in Woolite, from the five designers.

100% of the proceeds will be donated to Save the Children.

Related posts

Stoli Wild Cherri

Glasgow Skinner

GUESS by Marciano Unveils Vibrant Advertising Campaign and Collection for Fall 2011

Glasgow Skinner

Emma Fox Spring 2013 Handbag Collection

Glasgow Skinner

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.