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Woolite’s WooliteWashed Pop-Up Boutique

During the craziness of fashion week, I actually got a chance to stop by and take in an interesting experience thanks to Woolite. Woolite presented a new consumer experience which opened in SoHo during Fashion Week with various events which included a Fashion Night Out Event with Cat Deeley, a very informative Laundry 101 press event and more.

The Woolite pop-up boutique features T-shirts, scarves and bags from five designers – Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey – is open the public from September 7th – 16th and is located at 372 West Broadway.

Designed by up-and-coming interior designer, Kyle Schuneman, who also had an event at the pop-up store celebrating his book, The First Apartment: Cool Design for Small Spaces, the brand is combining the store concept with a focus on new Woolite machine wash detergent.

Within the store, consumers will be able to purchase limited-edition garments and accessories, previously washed in Woolite, from the five designers.

100% of the proceeds will be donated to Save the Children.

FNO NYC – WooliteWashed Pop-Up Boutique

With a store concept designed by up-and-coming interior designer, Kyle Schuneman, Woolite will open a WooliteWashed pop-up boutique with five designers – Dannijo, Timo Weiland, Laundry by Shelli Sega, LNA, and Felix Rey. The pop-up’s events begin with a Fashion Night’s Out event with Cat Deeley and Celeb Style Expert, Jacqui Stafford from 7pm – 11pm with cocktails, shopping and entertainment provided by DJ Spinna.
WooliteWashed FNO Event 9.6.12

The pop-up will be open the public on September 7th – 14th from 12 noon until 8pm with a large sample sale for all products from September 7th-9th. The store concept was designed with a focus on the new Woolite machine wash detergent. Within the store, consumers will be able to purchase limited-edition garments and accessories previously washed in Woolite, from the five designers with 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.