Target Presents “Falling for You”, the First Shoppable Short Film

This month, Target released the first uninterrupted, shoppable short-film, starring Kristen Bell (“Forgetting Sarah Marshall”), Nia Long (“Big Mama’s House”) and Zachary Abel (“Make It or Break It”), and directed by Phil Abraham (“Mad Men”). The film provides viewers with an enhanced online experience where they can browse, share and purchase more than 110 of Target’s hottest fall fashion, beauty and home items, styled by celebrity stylist Jen Rade. The romantic comedy is a direct extension of Target’s fall marketing campaign and allows viewers to shop product like never before.

Target celebrated the screening of the film with an event filled with wonderful hors d’oeuvres and a movie experience-worthy concession stand (loved the caramel and paprika popcorn), dancing, great cocktails and an exciting, exclusive live finale that you couldn’t help but “fall” in love with.

Check out a few video snippets of some of the amazing acrobatic dancers that performed at the Target “Falling for You” event

Target “Falling for You” Event – mylifeonandofftheguestlist.com from Glasgow Skinner on Vimeo.

Target “Falling for You” Event 2 – mylifeonandofftheguestlist.com from Glasgow Skinner on Vimeo.

Target “Falling for You” Event 3 – mylifeonandofftheguestlist.com from Glasgow Skinner on Vimeo.

The film was released in three four-minute episodes on Oct. 2nd, Oct. 4th and Oct. 9th at Target.com/FallingforYou and will remain online through Oct. 31st for viewers to interact with and shop, while supplies last.